Convince & Convert

MAY 4, 2010

I’m delighted to have had the chance to interview technology consultant and author Phil Simon about how technology and social media adoption is changing companies. Check out Phil’s blog too ) Your new book The Next Wave of Technologies deals with how organizations can adopt and adapt to new processes and advances.

Social Media 116

Social Media Enterprise Management Media Webinar Metrics 116

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Salesforce recently rebranded their social marketing application as the Marketing Cloud, and their website says you can use their solutions to “optimize campaigns from lead to close, on every channel”. On the face of it, this is not a surprising question.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Webbiquity

JULY 10, 2018

A beautiful and effective website design is vital to attracting visitors, making a powerful first impression, engaging your audience, and compelling them to take a conversion action like subscribing to your blog or submitting a lead generation form. Sumo also provides an attractive, flexible social sharing buttons bar.

Paid Content 212

Paid Content CMS Development Design Optimization 212

Hubspot

AUGUST 8, 2012

In today’s wired world, chances are good that the relationship you have with your customers is going to include one or more digital channels -- your website, landing pages, email communications, mobile interactions, social media participation, etc. Social graph: Behavior on social networks like Facebook and LinkedIn.

Internet Marketing 28

Internet Marketing Work Management Marketing Management Paid Search Agency 28

Customer Experience Matrix

JANUARY 24, 2015

GreenRope workflow GreenRope is all-in-one software sold primarily to very small businesses such as lawyers, real estate agents, consultant, coaches and membership organizations. This is very desirable for small organizations that want to automate their operations while running as few systems as possible.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Paid Search Agency Marketing Report 120

Webbiquity

APRIL 27, 2017

The ten tools here enable vendors to extend their support offerings to social media, online knowledge bases, and web chat. Owned by Salesforce.com. Sample review: “It probably won’t be the subject of a Hollywood blockbuster any time soon, but the Ning platform allows you to create your very own Facebook. 1) HelpScout.

Marketing Automation Services 214

Marketing Automation Services Work Management Marketing Management Ideal Customer Profiles 214

Convince & Convert

NOVEMBER 20, 2013

The social industry should be ashamed of itself: Failed promise. Here’s what I mean: Three years ago, while I was still at salesforce.com, CEO Marc Benioff wrote “ The Facebook Imperative.” That single manifesto brilliantly encapsulated just how social media could transform business. Social Marketing Speak.

Social Media 152

Social Media Media Paid Search Agency Salesforce.com 152

ViewPoint

SEPTEMBER 12, 2011

Here are some big ideas that I took away from the show… The Social Enterprise The central focus of the show was leveraging the power of social media to reach and help more customers. As Marc Benioff said, “Salesforce was born cloud but reborn social.” Creation of an employee social network.

Jigsaw 120

Jigsaw Marketing Automation Services Salesforce.com Bandwidth 120

Webbiquity

MAY 23, 2017

Spread over paid search, video marketing, social media and other online channels , digital is expected to account for more than 46% of all advertising in the next five years. The rules of the game are changing, and establishing a digital presence has gone well beyond having a basic website and occasionally updated social media pages.

B2B Marketing 257

B2B Marketing Marketing Strategy Marketing & Strategy B2B 257

Rev

NOVEMBER 20, 2018

Look no further than the market caps of the top five companies in the world, according to Fortune: Three of the five—Amazon, Alphabet (formerly Google), and Facebook—have used big data and data science to catapult above corporate giants like JP Morgan, ExxonMobil, Berkshire Hathaway, and Johnson & Johnson. Alphabet has 130; Facebook, 265.

Marketing AI 119

Marketing AI Paid Content Paid Search Agency Allocation 119

Rev

NOVEMBER 20, 2018

Look no further than the market caps of the top five companies in the world, according to Fortune: Three of the five—Amazon, Alphabet (formerly Google), and Facebook—have used big data and data science to catapult above corporate giants like JP Morgan, ExxonMobil, Berkshire Hathaway, and Johnson & Johnson. Alphabet has 130; Facebook, 265.

Marketing AI 68

Marketing AI Paid Content Paid Search Agency Allocation 68

B2B Marketing Zone Posts

DECEMBER 1, 2010

Here’s what the social signals said was the best content and the hottest topics. The following are the top items from featured sources based on social signals. Monitor your social media in less than 10 minutes a day - inblurbs , November 26, 2010 Social networking is very essential for today’s online business world.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Webbiquity

MARCH 27, 2017

Monitoring and managing even a moderately active business social media presence can be time-consuming. The number of people using social media continues to grow, usage is increasing, and more networks require attention. Add multiple companies (as an agency or social media consultant may manage) and it borders on overwhelming.

Marketing Automation Services 0

Marketing Automation Services Enterprise Management Work Management Marketing Management 0

Hubspot

JUNE 19, 2014

Internet hosting that provides computer-based services to customers over a network. Examples: Salesforce.com, Google. The most coveted job in the marketing organization chart. The amount it costs for your marketing organization to acquire a lead. Learn more about the new purchase consideration cycle. See SaaS.).

Paid Content 28

Paid Content Work Management Sales Management CMS Development 28

Adobe Experience Cloud Blog

SEPTEMBER 19, 2012

What a fantastic night of delicious food and networking. As The Social Enterprise continues to be a key theme for this year’s Dreamforce, marketers are flocking to sessions that provide best practices for how to make every campaign a social success. They have 390 Facebook pages with over 455 million fans. Who knew?

Word of Mouth 48

Word of Mouth Peer-to-peer Social Media Promotion 48

Hubspot

MARCH 19, 2013

Following the protocol helps the reporter stay organized, positions you as a business that's easy to work with, and enables services like HARO to continue growing their business. 3) Don’t Just Tell, Show. Leverage infographics, videos, photos, and customer success stories to make your outreach stand out from the pack.

Public Relations 28

Public Relations Thought Leadership PR Marketing & Strategy 28

Hubspot

OCTOBER 18, 2011

Way back in September (seems so long ago), I had the opportunity to speak at Salesforce.com's Dreamforce conference (which is now the largest software conference in the world, with over 45,000 registrants). This makes inbound marketing a much more effective, and cheaper way to reach people. Dan is our resident social media scientist.

Inbound Marketing 28

Inbound Marketing Paid Content B to B Lead Scoring 28