Marketing Insider Group

NOVEMBER 9, 2010

Blogs Influence On Buyers When asked “what is your likelihood to purchase a brand, product or service from these information sources?&# 42% reported that blogs influence their purchase behavior. Demographically bloggers also have higher incomes and education levels than the general population. Overall great article.

Marketing Mix 100

Marketing Mix Marketing Report Blogspot Blogger 100

The Effective Marketer

MAY 18, 2010

They read about marketing, they talk about marketing outside work, they go to events and try to educate themselves. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! They often participate in discussion forums and might even have a blog.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

The Effective Marketer

JULY 29, 2009

Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 You can leave a response , or trackback from your own site. United States License.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

Buzz Marketing for Technology

OCTOBER 5, 2008

…education, technology, productivity. You can follow my Twitter conversations at Quotably. Productivity. educational technology. Productivity. Politics: the biggest problem in education. Twitter /dajbelshaw. Skip to content. dougbelshaw.com. Get in touch! References. Plugins Used.

RSS 100

RSS Web 2.0 Wiki Skype 100

B2B Marketing Traction

NOVEMBER 18, 2015

So, use great images or photos when you share on LinkedIn, Facebook and Twitter, but you should also think about expanding into some new social media platforms. The adoption rate was so fast on Pinterest, of course it got the attention of businesses who want to create brand awareness and promote their products and services.

Enterprise Management 120

Enterprise Management Work Management B2B Marketing Marketing Management 120

Industrial Marketing Today

APRIL 22, 2010

Because it is the mega-distributors that dictate terms and reduce the value of the manufacture’s innovations into commodity products. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Distribution 60

Distribution Web 2.0 Lead Ranking Privacy Policies 60

Biznology

OCTOBER 5, 2011

Back in the days when “Web 2.0″ ″ was a hot buzzword, many people asked what “Web 3.0″ Analyzing the current landscape and the evolution of information markets by borrowing from a product life cycle framework may assist in developing some educated guesses about what the future may bring.

Social Media 80

Social Media Media Web 2.0 Distribution 80

The Effective Marketer

MARCH 7, 2009

Forgoing powerpoint, they showed why they make the big bucks by doing a presentation in an interview style that provided a good respite from powerpiont and was also very educational and full of great tips and tricks on Integrating Blogging Into Your Marketing Strategy. You can leave a response , or trackback from your own site.

Conference 100

Conference Social Media Work Management Marketing Budget 100

Industrial Marketing Today

JUNE 29, 2010

Too often, marketers create new educational content based on internal triggers, such as a new product launch or the adoption of a new marketing strategy. Most CEOs of manufacturing, engineering and technical companies do not believe in the value of brand building and consider it the domain of consumer marketing (B2C).

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

The Effective Marketer

JUNE 13, 2009

Free Marketing Stuff Can Sell As marketers our job is to generate brand awareness, educate our prospective customers on the benefits of our products and get them to purchase. Odds are that someone may eventually buy the product or service. Effective marketing is about generating sales. Give away free stuff. Can free stuff sell?

Marketing Automation Services 100

Marketing Automation Services Work Management Budget Programs Marketing Management 100

Marketing Insider Group

DECEMBER 16, 2010

It has to be integrated into the existing editorial process and production process. Just until we can then take the learnings and educate our content generators on how to be more social. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? And great point about younger generations Click here to cancel reply.

Social Media 100

Social Media Media Enterprise Management Paid Search Agency 100

Marketing Insider Group

DECEMBER 16, 2010

It has to be integrated into the existing editorial process and production process. Just until we can then take the learnings and educate our content generators on how to be more social. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? And great point about younger generations Click here to cancel reply.

Social Media 100

Social Media Media Enterprise Management Paid Search Agency 100

Convince & Convert

SEPTEMBER 21, 2010

Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. “Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube.&# “Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube.&# It’s not hard, it’s complicated.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

The Effective Marketer

APRIL 29, 2009

For example, typical uses of webinar software often fall into one or more of these categories: Online sales demos and presentations : a sales rep shares a PowerPoint presentation and his desktop screen while walking through a product demonstration. You can follow any responses to this entry through the RSS 2.0 United States License.

Marketing Automation Services 100

Marketing Automation Services Webinar Metrics Budget Programs Work Management 100

Industrial Marketing Today

AUGUST 20, 2010

For example, segment your products and services by application and/or industry. Give them hardcore specifications typically found in product spec sheets. The first thing an engineer wants to know is do your products, parts and components meet his/her design specifications and standards?

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Industrial Marketing Today

MAY 18, 2010

Leave a Comment Previous post: 7 Strategies for Using Content to Market Industrial Products Next post: How to Use a B2B Blog to Win Customers and Influence Prospects FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales. He is the Founder & President of Tiecas, Inc. –

B2B Marketing 60

B2B Marketing Web 2.0 Planning Demand Generation Agencies 60

Industrial Marketing Today

SEPTEMBER 3, 2010

She defines it as “Contagious content must educate them [prospects and customers] about what they need to know, apply your company’s unique expertise in addition to your product and prove you walk your talk through the sharing of evidence. Ardath Albee of Marketing Interactions, Inc. He is the Founder & President of Tiecas, Inc. –

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Industrial Marketing Today

MAY 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How to Make Your Business Blog Be All It Can Be by Achinta Mitra on May 3, 2010 in Industrial Marketing & Web 2.0 , Industrial Marketing Blog Remember the U.S. Are you pre-selling a product or service? army’s “Be All You Can Be” campaign?

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

Industrial Marketing Today

JUNE 12, 2010

You are not alone, most business purchases, especially industrial products don’t lend themselves to a simple Manufacturer’s Suggested Retail Price (MSRP). This was second only to downloading product data sheets. Have you struggled to answer that question? He is the Founder & President of Tiecas, Inc. –

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Industrial Marketing Today

JUNE 15, 2010

Success story #2: Developer of software suite for the upstream oil & gas industry The client’s old corporate website was designed by us to put a sharper focus on their target audience of reservoir and production engineers, operations personnel and upper management in oil and gas production companies.

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Directive Agency

APRIL 19, 2017

As content marketers, it’s our job to educate and nurture our different level readers to move them further down the funnel. The content we create for our readers can range in intent – from education to individualizing your brand and value. Content Cards for Twitter. The Benefits of Content Syndication.

Sales Management 53

Sales Management Top of Funnel Paid Content Ideal Customer Profiles 53

Industrial Marketing Today

MAY 26, 2010

But not easy to execute because there usually is a disconnect between what your prospect wants to hear and what you want to say about your company and its products and services. Sounds simple, right? In short, this is good, practical and actionable stuff and not some marketing theory. He is the Founder & President of Tiecas, Inc. –

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

Industrial Marketing Today

JULY 6, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Translate Features into Benefits if You Want Your Marketing Content to Engage and Sell by Achinta Mitra on July 6, 2010 in Content Marketing , Industrial Marketing Strategies , Sales Strategies Marketing 101 teaches you “Customers buy benefits and not product features.”

Features 60

Features Web 2.0 Planning Work Management 60

Buzz Marketing for Technology

JUNE 27, 2008

As part of this I was asked to review our product strategy and get to know the eLearning space better. education. (3). Enterprise 2.0. (5). follow me on Twitter. Scribd - Assessment 2.0. Om's got the wrong business model for Twitter. Thursday, June 05, 2008. What is Work Literacy? bureaucracy. (1).

Work Management 100

Work Management Enterprise Management Marketing Management Web 2.0 100

Industrial Marketing Today

NOVEMBER 16, 2009

Of course, you don’t have to copy word for word any of the examples from above, you are the only one who can decide which approach works best for your product, service or list. You’ll receive your first issue immediately even if it is 2:00AM on a weekend. He is the Founder & President of Tiecas, Inc. –

Email Marketing 60

Email Marketing Web 2.0 Planning Opt-in 60

Industrial Marketing Today

MAY 11, 2010

Leave a Comment Previous post: The Role of B2B Marketing is Shifting from Lead Generation to Revenue Generation Next post: 7 Strategies for Using Content to Market Industrial Products FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales.

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

Industrial Marketing Today

AUGUST 3, 2010

However, it is not so simple to measure customer engagement in situations with long sales cycles that’s commonplace with manufacturers, sellers of technical products and B2B consultative solution providers. For an eCommerce site that is easy, it is typically the value of transaction per visit. He is the Founder & President of Tiecas, Inc. –

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

AUGUST 24, 2009

Don’t be afraid to tear apart your initial outline if you think it will improve the product. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Industrial Marketing Today

JULY 20, 2010

The answer lies in shifting from traditional company product marketing to customer problem oriented marketing. We need to develop customer-centric solutions-based marketing content instead of product-centric features and benefits marketing collateral. According to Tim Riesterer of CMM Forum LLC (now part of Corporate Visions, Inc.),

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60

Paul Gillin

JULY 29, 2010

All of a sudden, “ curation ” is one of the hottest words in the Web 2.0 The company is attacking the labor problem by making curators more productive rather than trying to replace them. CIThread can also tie in to Web analytics engines to fold audience behavior into its decision-making.

Curation 50

Curation Enterprise Management Web 2.0 Work Management 50

Industrial Marketing Today

OCTOBER 2, 2010

Email strategy: Milwaukee Tool worked with email service provider (ESP) ExactTarget in developing an aggressive email campaign containing links to product videos. According to SirrusDecisions research, the B2B buyer receives 20.3 email campaigns per week, up from 15.4 per week in 2006. He is the Founder & President of Tiecas, Inc. –

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

JULY 14, 2010

I can see how curating would appeal to you, given your education. You can get more ideas from my earlier post, “7 Strategies for Using Content to Market Industrial Products.&# He is the Founder & President of Tiecas, Inc. – an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. .

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Industrial Marketing Today

JULY 9, 2010

Let’s get one thing straight from the get go, if you are in a declining market with low demand for your products and services, no amount of automation will help you generate new leads. However, B2B and/or industrial marketers must learn to use it correctly in order to harness its true power. He is the Founder & President of Tiecas, Inc. –

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Industrial Marketing Today

JUNE 8, 2010

You are well aware of the fact that the Internet has completely and permanently changed the way industrial buyers purchase technical products and services. Let’s say your business offers a software product designed to help business owners efficiently allocate revenue to related expenses to ultimately reduce costs.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

JUNE 3, 2010

Learn to connect the dots – many times product managers and engineers have very deep knowledge about their products and the problems they can solve. Be a ruthless editor – business owners and product developers are passionate about their offerings. This will also lower the client’s fear of “you just don’t get it.”

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

The Effective Marketer

JULY 21, 2009

At the company I work for we recently had an informal discussion about Facebook and Twitter, with people raising questions such as “why don’t we have a Tweeter page” or “let’s create a Facebook account and start inviting customers”. Get people to buy our products! Tell them about a new release! And similar comments ensued.

Social Media 100

Social Media Planning Work Management Social Marketing 100

Industrial Marketing Today

SEPTEMBER 27, 2010

He makes the following key points: Just because something is on the web doesn’t make it accurate or even right. The salesperson may have to spend a lot of time re-educating the customer and correcting misunderstandings Customers are prisoners of their own experiences (we all are). He is the Founder & President of Tiecas, Inc. –

Social Media 60

Social Media Social Marketing Media Planning 60