Martech

DECEMBER 21, 2023

This article outlines four steps essential to undertake at the start of your go-to-market effort before you even mention your product. Educate This doesn’t mean education about your product. The goal is to engage the audience with new concepts, strategies, and information that add value before they use your product.

Ideal Customer Profiles 105

Ideal Customer Profiles Marketing Analytics Tools Product Paid Search Agency 105

Heinz Marketing

APRIL 14, 2022

CMO (Chief Marketing Officer) tenures have often shrunk to 2 years while B2B marketing has morphed away from a function responsible for events, creatives, and messaging that pushes product or service messages to drive awareness with prospects and customers. Relevant Content. In the digital age, this approach no longer works.

CMO 111

CMO Relevance Enterprise Management Peer-to-peer 111

Rev

AUGUST 23, 2023

One method of supercharging growth (and used to success by companies like Slack and Candidly) is product-led growth (PLG). Let’s find out if product-led growth is right for the next edition of your B2B RevOps playbook. They gain hands-on practice with your product or service and get hooked at the outset. Sections: What is it?

Product 78

Product Marketing AI Customer Satisfaction Lead Ranking 78

Valasys

MAY 13, 2024

Video production is a marketing strategy that can help boost your branding efforts by displaying past client testimonials and product demonstrations. Engaging video content prompts the target customers to purchase your products or services. Educational videos may also portray your business’s professionalism and values.

Paid Search Agency 40

Paid Search Agency Video Marketing Product Brand Identity 40

Navigate the Channel

JULY 21, 2023

It seems everyday in the building product industry, we are being told traditional marketing methods are dead and digital only is the way. With continued sluggish sales and knowing the building product industry is going to stay compressed for the foreseeable future, we are all pressured to prove the return on every marketing dollar spent.

Marketing AI 65

Marketing AI Product Ad Building Planning 65

SmartBug Media

NOVEMBER 9, 2023

HubSpot has been our trusted partner and continues to innovate with new and improved products that drive results for our clients. This blog post will explore the latest product updates and how they can benefit your business. A successful Instagram post includes a strong caption and relevant hashtags, but space is limited.

Hubspot 59

Hubspot Product Industry CMS Paid Search Agency 59

Tomorrow People

NOVEMBER 26, 2020

Imagine you’re asked to define “SaaS product marketing.” But, experienced marketers find it difficult to agree on a definition for “product marketing.”. But, there’s another reason product marketing defies clear definition. Product" can mean something broad or specific. Product” also implies a one-time sale.

Enterprise Management 156

Enterprise Management Work Management Marketing Management Product 156

Hubspot

APRIL 21, 2020

If we give away free content and information about the challenges our paid products and services resolve, then who will pay for what we're selling?". Providing education on the topics related to and about the products and services you offer can help you boost leads and sales. Benefits of Educating Prospects with Free Content.

Education 100

Education Sales Qualified Leads Content Inbound Marketing 100

Navigate the Channel

JULY 27, 2023

As we delve into the realm of content and database marketing, we’ll explore key insights and recommendations that can help your building product organization thrive in this dynamic digital age. Mapping the Customer Journey: The purchasing process for building products often involves extensive research and consideration.

Database Marketing 65

Database Marketing Product Ad Building Content Marketing 65

Zoominfo

MARCH 5, 2018

Sales and marketing alignment not only improves the relationship between departments, but it also boosts sales productivity and overall results. If you work in marketing and want to help your sales counterparts increase their productivity, keep reading! Four things your marketing department can do to increase sales productivity: 1.

Sales Qualified Leads 201

Sales Qualified Leads Lead Scoring Lead Ranking Product 201

SmartBug Media

JUNE 11, 2021

Higher education is a unique and competitive landscape—one that pushes marketers to continuously think outside the box to have their brand stand out in a crowded marketplace. Now more than ever, with online degree options readily available and more people taking unconventional pathways in their education, the pressure is on.

Education 64

Education Account Based Marketing Work Management Lead Scoring 64

NuSpark Consulting

SEPTEMBER 4, 2016

The recruitment efforts at higher education institutions are naturally and rightfully following the trends and best practices generally acknowledged by marketing and sales specialists across a wide assortment of various fields. The post Lead Nurturing for Higher Education: Best Practices appeared first on NuSpark Marketing.

Lead Nurturing 100

Lead Nurturing Education Peer-to-peer Practices 100

Marketing Insider Group

JANUARY 3, 2023

Onboarding is the first chance for your team to deliver and delight through communication, videos, guides, and emails that welcome new customers, offer value, and create a strong foundation with your team, products, and services. Personalization ensures relevance for the client now and flexibility in the future. Show Your Appreciation.

Marketing Strategy 340

Marketing Strategy Marketing & Strategy B2B Marketing Customer Satisfaction 340

Webbiquity

JUNE 20, 2023

Video marketing has become a vital and productive tool for businesses in almost every sector. Image credit: Headway on Unsplash It’s not just consumer brands working with content creators; B2B companies are also increasingly leveraging video content to engage with their target audiences and drive demand for their products or services.

Webinar Metrics 311

Webinar Metrics Demand Work Management Video Marketing 311

Buffer

JANUARY 20, 2023

A product launch can generate a lot of conversations with our customers. We want to be ready to handle that ticket volume, quickly answer any questions about any nuance of the new feature, and effectively channel feedback to the product teams that built it. There's lots of excitement and a lot to celebrate.

Paid Search Agency 100

Paid Search Agency Product Custom Publishing Work Management 100

Act-On

FEBRUARY 16, 2024

Imagine a known prospect visiting your product page but not performing the desired action. Here’s a few ideas: Segmented product recommendations. As you work to nurture leads, consider asking for input about your products or services. You can now use that feedback during product iteration and updates. Ask for feedback.

Lead Nurturing 190

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 190

SalesIntel

MARCH 22, 2024

This approach shifts the focus away from the SDR and towards the prospect, creating a more engaging and productive dialogue. Bay emphasizes adding context to questions to make them more specific and relevant to the prospect’s situation. By leveraging intent data, sales reps ….

Cold Calling 52

Cold Calling Tips Product Enterprise Management 52

SalesIntel

MARCH 22, 2024

This approach shifts the focus away from the SDR and towards the prospect, creating a more engaging and productive dialogue. Bay emphasizes adding context to questions to make them more specific and relevant to the prospect’s situation. By leveraging intent data, sales reps ….

Cold Calling 52

Cold Calling Tips Product Enterprise Management 52

Webbiquity

FEBRUARY 7, 2023

Whether trying to persuade, educate, or simply entertain, data storytelling can help you craft a message that resonates with your audience and leaves a lasting impact. To find your story, you’ll need to dig into your data and identify trends, patterns, and insights that are interesting and relevant to your audience.

Storytelling 331

Storytelling Top of Funnel Content Paid Search Agency 331

Optinmonster

MARCH 4, 2021

We’re excited to announce four product updates that will help you reach your marketing goals. WooCommerce Product Education Upgrades. Now that we’ve seen the new templates, let’s look at our next product update: WooCommerce product education. 2) WooCommerce Product Education.

Template 59

Template Education Conversion Rules 59

Convince & Convert

APRIL 29, 2016

Many of them are not even interested in your products or solutions. Buyers continue to educate themselves with the content you are producing. How to Create Content That Educates. The same study from Ascend2 found that 69% of B2B marketers say that creating relevant content is the most effective tactic for lead nurturing.

Education 110

Education B2B Marketing Marketing Qualified Leads Lead Ranking 110

SpotMe Blog

NOVEMBER 15, 2023

In today’s competitive market, carrying out a successful pharma product launch is essential to achieving your company’s goals. One of the most impactful channels to use when launching a pharmaceutical product is strategic events. With so much on the line, you need to get it right the first time.

Practices 52

Practices Webinar Metrics Product Peer-to-peer 52

Launch Marketing

MAY 5, 2021

Beyond lead generation power, content marketing also allows you to communicate directly with your target buyer audience and explain how your product or service can address their unique pain points. These benefits can prove especially valuable when it comes to launching a new product or service. Blogs: Inform Your Audience.

Top of Funnel 99

Top of Funnel Product Marketing Management Content Marketing 99

Adobe Experience Cloud Blog

JUNE 9, 2017

We are now living in the Engagement Economy where buyers have more power than brands and expect personalized, relevant interactions at every touchpoint. The two biggest questions marketers have right now are: What types of intent signals are most relevant to my business? How do I use intent data in practice?

Intent Data 134

Intent Data Lead Ranking Intent Relevance 134

B2B Digital Marketer

NOVEMBER 4, 2021

Product and service boundaries are being blurred. In order to remain relevant in a global competitive landscape dominated by increasing global players, you’ll need service packages with clear, measurable deliverables. Despite your ability to handle competition and lead your space, productization still needs to be considered.

Work Management 52

Work Management Marketing Management Product Service 52

Content Standard

MAY 12, 2021

The first is standing out in a crowded, competitive market; the other is creating demand for new products. CPG brands used new strategies to understand changing customer needs, meet fast-evolving demands, and remain relevant in a stay-at-home world. Increasingly, these efforts happen on digital battlegrounds.

Demand 129

Demand Marketing & Strategy Marketing Strategy Paid Search Agency 129

Convert

NOVEMBER 13, 2023

Growing a successful product means constantly adapting to your users’ needs. Product experimentation is key to this. It’s a tool for testing and improving your product while you continuously develop it. Why Is Product Experimentation Essential in Today’s Climate? Let’s get started!

Product 52

Product Lead Ranking A/B testing Sample 52

Webbiquity

APRIL 18, 2024

By automating this process, businesses can consistently engage leads with relevant and timely content. Automation allows for a series of touchpoints, from educational emails to targeted offers. This level of personalization ensures that every communication feels relevant and valuable to the recipient.

Marketing Automation Services 163

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 163

Marketing Insider Group

MARCH 6, 2023

Video content marketing is exactly what it sounds like – companies creating and sharing videos to promote their products and services, educate their audiences, and encourage engagement, with an ultimate goal to increase conversions. Create an explainer video that clearly explains how your products and services work.

Video Marketing 293

Video Marketing Content Marketing Content Paid Search Agency 293

Scoop.it

DECEMBER 30, 2021

Sales productivity is a critical element of your company’s performance. Sales team productivity can be defined as a measurement of how well a sales team meets the demands of their customers, achieves their goals, and satisfies their expected outcome from working with the company they have chosen. What is Sales Productivity?

Ideal Customer Profiles 93

Ideal Customer Profiles Top of Funnel Product Lead Ranking 93

Marketing Insider Group

OCTOBER 18, 2023

Buyers are turning away from salesy ads and overtly promotional media and gravitating toward content that is educational and informative. Journalistic writing makes your content more credible and boosts your content creation productivity. Your site will benefit from the wide variety of relevant subjects you publish.

Top of Funnel 277

Top of Funnel Tips Content High Quality Lead 277

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Not only is video educational and entertaining, but it can help your business connect with your target audience on a deeper level. Educational videos. Product reviews.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Marketing Insider Group

APRIL 6, 2021

Fuel the momentum needed to retain your customers by offering your followers relevant and engaging content at every stage of the buyer’s journey. To retain customers, you should publish quality content consistently, create a smooth onboarding process, educate your audience, and focus on making things as convenient as possible for them.

Top of Funnel 335

Top of Funnel Work Management Marketing Management Content Marketing 335

Convince & Convert

AUGUST 15, 2012

Here are five brands that do an exceptional job of educating their audience, which then drives purchase. Whole Foods has the upper hand simply because of the nature of its product, and the interests of its shoppers, but the healthy organic food it offers isn’t enough to make Whole Foods unique. Whole Foods. Cabot Cheese.

Education 128

Education Work Management Marketing Management Brand Identity 128

LeanData

APRIL 22, 2021

Perhaps the hottest of all leads are demo requests, as potential buyers essentially raise their hands as an indicator to wanting to learn more about a company’s product, solution and/or service. Managing productivity with SLAs. The post Managing SDR Productivity with SLAs appeared first on LeanData.

Work Management 78

Work Management Marketing Management Product Marketing Analytics Tools 78

Hubspot

FEBRUARY 6, 2020

Product launches are an exciting time for marketers. Let's say you've developed a great product, know your target audience, and could tell anyone you know about it because you know it so well. Alternatively, maybe you're no stranger to product launches, but this product, in particular, is becoming more difficult to promote.

Enterprise Management 98

Enterprise Management Product Ideal Customer Profiles Work Management 98

Top Rank Marketing

MARCH 25, 2024

These specialized B2B techniques will ensure you’re targeting the right keywords, attracting relevant traffic and driving valuable outcomes with your SEO content. #1. The 95-5 rule tells us that within any given B2B product category, only 5% of buyers are in-market and actively searching for a solution.

Top of Funnel 129

Top of Funnel SEO Long Tail Marketing B2B 129