Velocity Partners

JUNE 7, 2024

Content as community: How content marketing is changing in the new B2B GTM This is one of a series of blogs about the changing B2B go-to-market. A few years ago, just after B2B content marketing morphed into, well, just B2B marketing , I got together with the senior team here.

Communities 93

Communities Paid Search Agency Lead Ranking Marketing Analytics Tools 93

Launch Marketing

MARCH 2, 2023

79% of B2B marketers said they saw the best results using LinkedIn for their paid advertising, making it the most used and successful platform for social media advertising. Alternative options such as Facebook or Twitter are more commonly used for organizations marketing directly to consumers.

Paid Search Agency 114

Paid Search Agency Linkedin B2B Marketing Ads 114

Marketing Insider Group

MAY 16, 2023

Well folks, sharpen your pitchforks and abandon the marketing strategy we’ve been swearing by for 10+ years because industry influencers have delivered a shocking exposé: AI is taking over Marketing. A few whispers of crazy AI claims and the entire marketing community is up in flames! AI is not taking over SEO. How is THAT?

SEO 232

SEO Lead Ranking Content PR 232

Sprout Social

OCTOBER 1, 2020

If you’re still on the fence about social media advertising, we get it. Research shows that one of the top goals for marketers is increasing brand awareness, which is why more and more brands are achieving this with a paid social presence. Why run paid social media ads, anyway?

Social Media 144

Social Media Advertisements Advertising Campaigns 144

Martech

JUNE 12, 2024

Many marketing teams neglect the opportunity to engage and upsell customers using proven, data-driven prospecting techniques. Customer marketing and prospecting are not the same. Some content created for prospecting can also be relevant and helpful for customers. Watch for patterns in page path analysis.

Lead Scoring 98

Lead Scoring Lead Ranking Paid Search Agency Work Management 98

Unbounce

FEBRUARY 25, 2020

You and a couple of friends have an idea for a product that fits a clear gap in the market. You pitch at a local startup event, which lands you in a growth accelerator, which also leads to your first seed funding. Procurify’s marketing team was under more pressure than ever to keep their growth going—even accelerate it.

Landing Pages 136

Landing Pages Account Based Marketing ABM Lead Scoring 136

Salesforce Marketing Cloud

JANUARY 4, 2024

Often, leads aren’t ready to buy, and when they are, it’s a challenge to keep them engaged. And with drip marketing, emails don’t have to live on an island unto themselves. A marketer’s job is to find and understand high quality leads, then help convert them to sales. Why use drip campaigns?

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120

ClearVoice

JANUARY 26, 2024

At ClearVoice, we understand that not all people are content people. Heck, not all marketing people are content people. Marketing is the tip of the spear for driving growth and new customer acquisition. Even in mature businesses, it’s tempting to funnel a lot of budget into short-term, paid campaigns for quick wins.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Inbox Insight

OCTOBER 19, 2023

In the realm of Account-Based Marketing (ABM), two terms frequently arise that B2B marketers often struggle to comprehend – demand generation and lead generation. While these two concepts may seem interchangeable, they in fact serve unique roles in any B2B marketing strategy.

Demand Generation 105

Demand Generation Demand Generation Agencies Lead Generation Demand 105

Unbounce

MARCH 2, 2020

SaaS landing pages have changed a lot over the last 10 years. And you need to target your landing page so the right audience sees it at just the right moment of their customer journey. And SaaS marketers are getting better at all of the above in 2020. The Big Problem: SaaS Marketers Are Converting Less.

Landing Pages 145

Landing Pages Top of Funnel Work Management Sample 145

Sharpspring

APRIL 27, 2020

Great content, solid organic promotion, paid search, and social strategy are the keys to a successful inbound marketing campaign. But, even the best campaign strategy can go wasted if you do not have a high converting landing page when users arrive. What is a landing page?

Landing Pages 67

Landing Pages Paid Content Marketing Automation Services Paid Search Agency 67

Metadata

JULY 21, 2022

Paid social ads can guarantee exposure, drive traffic, and encourage revenue. Organic social media is often positioned as the be-all and end-all of social media marketing. However, to really maximize your social media efforts, you need both organic posts and a paid social media strategy.

Paid Content 52

Paid Content Paid Social Agency Paid Search Agency CPC 52

SmartBug Media

DECEMBER 4, 2019

At one point or another, every marketer, agency, business owner, and inbound enthusiast has asked this question: “How much of my organic traffic should really be converting into leads?” This question has good reason behind it: organic visit-to-lead conversion rate is a great benchmark of inbound success. So what’s the number?

Organic Leads 111

Organic Leads Paid Content Sales Qualified Leads Lead Ranking 111

NuSpark Consulting

JULY 16, 2015

LinkedIn is much like paid search in many ways, as both marketing tactics involve search, clicking, connecting, and converting. We explain to clients that it is of this mindset to keep in mind as we train on our approach to social selling for lead generation. Here’s content you may like. Let’s explain.

Paid Content 100

Paid Content Paid Search Agency Linkedin Conversion 100

Choozle

MAY 5, 2021

How many times a day do you search for something online? Google processes over 40,000 search queries every second on average, which translates to over 3.5 billion searches per day and 1.2 trillion searches per year worldwide. Jump to: What is search advertising? How does search advertising work?

Paid Search Agency 52

Paid Search Agency Advertisements Advertising Top of Funnel 52

Unbounce

NOVEMBER 14, 2021

Yeah, we know you don’t have a whole bunch of cash to give away, so you’ll have to rely on good ol’ digital marketing to do the heavy lifting for you. This blog post will teach you five foolproof digital marketing practices to get new customers. Before you dive into digital marketing, you’ve gotta figure out who your ideal customer is.

Paid Content 131

Paid Content Landing Pages Top of Funnel Ad Exchange 131

Hubspot

JUNE 4, 2019

Yes, marketers, we’re talking about landing pages. Those lovable lead drivers we optimize, tweak, update, and test. Whether you’re a blogger, social media marketer, or paid marketer -- you have a healthy relationship with the landing page. Squeeze Page. Splash Page.

Landing Pages 101

Landing Pages Top of Funnel Campaigns Work Management 101

Only B2B

MARCH 10, 2022

“Generating B2B leads is simple and easy.” You know how difficult it is to boost sales with B2B lead generation tactics. You’re inundated with plenty of disinformation, including: conflicting data about the best ways to create leads. More sales = more leads. More leads are required to drive growth.

Lead Generation 118

Lead Generation Sales Management Paid Content Sales Qualified Leads 118

ConvertKit

FEBRUARY 10, 2020

The old adage tells us that “consistency is key,” but what role does consistency play in our marketing? You’ll need to keep their attention by consistently delivering content in order to leave a memorable impression. The benefits of creating a newsletter landing page. So, why should you create a newsletter landing page?

Landing Pages 80

Landing Pages Newsletter Work Management Marketing Management 80

Directive Agency

APRIL 15, 2022

Too often, companies can get stuck in a sort of tunnel vision, focusing only on one digital marketing solution for their business, either SEO or PPC. This article will highlight each digital marketing component providing the unique benefits while also including the drawbacks of having tunnel vision in each. What is SEO?

Paid Content 52

Paid Content Work Management SEO Paid Search Agency 52

Convince & Convert

MARCH 21, 2017

If I refer to social media as a lead generation tool, what comes to mind first? Maybe because the scars are still healing from a past failed social media campaign. Maybe it’s from reading one too many faux-advice columns on optimal social media posting times. Run a Photo Contest.

Social Media 146

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 146

Optinmonster

APRIL 21, 2021

Do you want to learn how to create a webinar landing page that converts, but you’re not sure where to start? Creating a dedicated landing page for your webinar can help you get more participants and build excitement with your target audience. Do You Really Need a Webinar Landing Page? Optin-in pages.

Landing Pages 64

Landing Pages Webinar Metrics Examples Template 64

Brandpoint

SEPTEMBER 18, 2018

People don’t like ads. A quarter of online ad views are fraudulent, and ad-blocking software prevents brands from reaching parts of their audience. Google’s Ad campaigns are a great solution to cut through the digital noise and target the people who are already searching for answers relevant to your brand.

Lead Ranking 113

Lead Ranking Lead Scoring Cost Per Click Paid Search Agency 113

Unbounce

DECEMBER 10, 2019

It’s a vicious cycle that many SaaS marketers fall into—you’re trying to hit your lead-gen targets, but your budget and resources are tight. So you turn to a quick, one-off campaign to generate some leads. ” Pictured: A typical SaaS marketer workin’ the lead-gen funnel. And so on.).

Landing Pages 96

Landing Pages Top of Funnel Examples Paid Search Agency 96

ClearVoice

MARCH 7, 2020

In the industry of social media marketing, jargon is used loosely and things can change quickly. Social media is the thing that every brand acknowledges they need, yet many companies struggle to crack the code of success or lead conversions on the platforms. General social media marketing terms.

Paid Content 111

Paid Content Social Media Social Marketing Media 111

SmartBug Media

JUNE 11, 2021

Higher education is a unique and competitive landscape—one that pushes marketers to continuously think outside the box to have their brand stand out in a crowded marketplace. Now more than ever, with online degree options readily available and more people taking unconventional pathways in their education, the pressure is on.

Education 64

Education Account Based Marketing Work Management Lead Scoring 64

SmartBug Media

MARCH 19, 2021

If you’re an inbound marketer in the B2B space, you understand how much time and energy goes into planning and executing your marketing campaigns. of my favorite inbound marketing resources that any B2B marketer can benefit from subscribing to in 2021 and beyond. We Asked 10 Marketing Experts. SmartBug Media®.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Valasys

JULY 20, 2020

Any businesses can construct online media accounts and post the articles, products, and services through content or video clips. The real challenges for brands in social media include crafting techniques and implementing a profitable marketing strategy that levitates sales and revenue. Leveraging Referral Traffic.

Paid Content 86

Paid Content Social Media Social Marketing B2B Marketing 86

Convince & Convert

MARCH 19, 2018

As organic reach dwindles, social media ads are becoming more and more appealing to marketers. In fact, social advertising budgets doubled from $16 billion in 2014 to $31 billion in 2016. Here, I’ll distill these lessons and apply them to social ads. Two-Cent Video Ads. Hyper-Focused Audience Targeting.

Paid Content 150

Paid Content Paid Search Agency Top of Funnel Ads 150

PureB2B

MAY 30, 2022

Sales and Marketing professionals use different strategies, tools, and tips for their work processes, but it all boils down to lead generation in the end. The results from lead generation strategies can make or mar any marketing campaign. It is a common belief that the more blogs you publish, the more leads you will get.

Paid Content 62

Paid Content Lead Generation Statistics Lead Scoring 62

PureB2B

MAY 30, 2022

Sales and Marketing professionals use different strategies, tools, and tips for their work processes, but it all boils down to lead generation in the end. The results from lead generation strategies can make or mar any marketing campaign. It is a common belief that the more blogs you publish, the more leads you will get.

Paid Content 62

Paid Content Lead Generation Statistics Lead Scoring 62

Unbounce

JANUARY 13, 2022

But as we look back at the past year, it’s clear that we’re still trying to navigate these uncharted waters—especially folks marketing for small businesses. 7 Marketing Trends You Gotta Know About For Your 2022 Strategy. More privacy regulations are on the horizon—here’s how to pivot your paid advertising strategy.

Jigsaw 144

Jigsaw Landing Pages Copywriting Paid Search Agency 144

Brandpoint

SEPTEMBER 17, 2020

One of the most important lead generation tactics you have at your disposal is your website. Optimizing your landing pages — whether it’s your main homepage or specific product pages — is how you can draw people in through unbranded searches and eventually get them to contact you. Download an eBook?

Lead Generation 118

Lead Generation Lead Ranking Ideal Customer Profiles Marketing Qualified Leads 118

PureB2B

NOVEMBER 12, 2021

Marketers use different strategies, tools, and tips for their work processes, but it all boils down to lead generation in the end. The results from lead generation strategies can make or mar any marketing campaign. Let’s get right into some vital lead generation statistics every marketer should know.

Paid Content 62

Paid Content Lead Generation Statistics Lead Scoring 62

Optinmonster

MAY 27, 2020

From recommending products in blog posts, coupon codes from influencer promos, or even simply sharing referral links between friends and family, affiliate marketing makes it easy to promote your business online, especially on social media. Social media has made it so virtually anyone can become an affiliate of your brand.

Social Media 130

Social Media Paid Content Social Marketing Advertising Agencies 130

Metadata

SEPTEMBER 20, 2023

Paid social advertising has changed a lot since Facebook (now Meta) introduced ads at an event in 2007 featuring executives from Blockbuster, CBS, and The Coca-Cola Company. Mobile optimization allows marketers to reach people on the go, and interactive ad formats allow them to captivate people in today’s fast-moving world.

Account Based Marketing 52

Account Based Marketing ABM Demand Generation B2B Marketing 52

PureB2B

NOVEMBER 12, 2021

Marketers use different strategies, tools, and tips for their work processes, but it all boils down to lead generation in the end. The results from lead generation strategies can make or mar any marketing campaign. Let’s get right into some vital lead generation statistics every marketer should know.

Paid Content 62

Paid Content Lead Generation Statistics Lead Scoring 62