SmartBug Media

JUNE 11, 2021

Higher education is a unique and competitive landscape—one that pushes marketers to continuously think outside the box to have their brand stand out in a crowded marketplace. Now more than ever, with online degree options readily available and more people taking unconventional pathways in their education, the pressure is on.

Education 64

Education Account Based Marketing Work Management Lead Scoring 64

Net-Results

MAY 22, 2019

Oftentimes these communications must be geared towards student classes, attributes, grades, etc, all data that can be captured in fields and stored in a marketing automation platform. The post What marketing automation tools work best for higher education? Amongst others, Washington State University is one of our customers.

Marketing Automation Services 75

Marketing Automation Services Education Budget Programs Marketing Automation 75

Bannersnack

NOVEMBER 4, 2020

The post Higher Education Marketing: How to Create a Long-Term Strategy that Brings Results first appeared on [link]. But is this really science fiction? These days, applicants have a broader horizon than ever. Organizations such as the Common […].

Education 98

Education Marketing & Strategy Marketing Strategy Marketing 98

ANNUITAS

OCTOBER 16, 2014

Marketing Automation: Combining Nurture with Education. What’s the best use for Marketing Automation? Nurturing and education. October 16, 2014 – RightOn Interactive. Attracting people that want to be attracted? News & Press'

Education 100

Education Marketing Automation Automation Press 100

nDash

SEPTEMBER 21, 2021

In an age of hybrid classes, blended learning, and flipped classrooms, technology has never been more vital to students and educators. If your EdTech brand is in need of new blog posts, whitepapers, social media content, or marketing copy, read on for nDash’s six top writers. She’s passionate about all things education and literacy.

Education 52

Education Enterprise Management B2B Thought Leadership Content Marketing 52

KoMarketing Associates

MAY 5, 2015

Now comes the part where I’ll draw a parallel between Cinco de Mayo and content marketing…. Content Marketing Institute defines content marketing as “non-interruption” marketing. Content Marketing Institute defines content marketing as “non-interruption” marketing. Offer Testimonials.

Education 120

Education Tactics B2B Marketing Practices 120

nDash

NOVEMBER 19, 2020

Are you running point on your university’s marketing strategy? Did you launch a new EdTech company and want to catch the attention of the higher education execs? Kelly Bielefeld – Education and Family Freelance Writer . “As Education management . legal education. Education & Certifications: .

Marketing Budget 52

Marketing Budget Education Marketing Budget Creation Budget Programs 52

Convince & Convert

APRIL 29, 2016

Marketers are busy planning, creating, optimizing, and analyzing, and for many of us, creating content is just one of many things on our to-do lists. We’ve all seen the stats that reveal B2B marketers are spending more time, budget, energy, happy hours, hackathons, and puppy time on content. How to Create Content That Educates.

Education 108

Education B2B Marketing Marketing Qualified Leads Lead Ranking 108

Content Marketing Institute

DECEMBER 5, 2017

Few would argue about the power and value of educational content – whether a blog, an e-newsletter, a white paper, or a how-to video. Let’s look at eight brands that give their audience opportunities to get an education in unique and entertaining ways. Renasant Bank: Marketing strategy takes step above boring classes.

Class 102

Class Digital Asset Management Education Webinar Metrics 102

The Lead Agency

AUGUST 12, 2019

Universities and other higher education providers are continuously looking for new ways to attract students. Students are a great target audience in terms of ROI as they are looking to make a significant investment in their education. The following are some of the most effective ways to market your higher education facility.

Education 48

Education Paid Search Agency Tips Advertising Agencies 48

The Lead Agency

OCTOBER 23, 2019

The higher education system has not been immune to such advancements, and like many other sectors, has diversified into an incredibly complex and large-scale industry. In an increasingly competitive market, discovering new, exciting ways to strategically target members of your target audience is crucial.

Education 48

Education Advertising Agencies Marketing & Strategy Marketing Strategy 48

SendX

JULY 25, 2022

Admissions departments around the globe are now more sophisticated and agile than ever when it comes to email marketing to potential students. Our world in higher education is always changing, thanks to the pandemic, swift changes in campus plans, and an increasing Summer Melt.

Education 39

Education Email Marketing Planning Practices 39

The Effective Marketer

JULY 30, 2012

If you ever hired a recent college graduate for a marketing position at your company, odds are you were amazed at their lack of knowledge. Not of basic marketing concepts like the 4 P’s , advertising , or branding but their utmost ignorance of modern marketing tactics and tools like webinars, marketing automation, and even CRM software.

Education 100

Education Marketing Automation Services Work Management Planning 100

The Lead Agency

APRIL 29, 2019

Whether providing higher education, coaching, or upper education it is now crucial that organisations maximise their marketing efforts to build a strong favourable reputation. Typically, a large proportion of the education sector’s target market are members of a digitally orientated demographic.

Education 48

Education Peer-to-peer Advertising Agencies Paid Search Agency 48

ClearVoice

JANUARY 17, 2019

Content marketing costs 62 percent less than outbound marketing and generates three times as many leads per dollar spent. Organizers in the nonprofit and education sectors, especially those who are conscious of every donated dollar they spend, should embrace the high ROI of content marketing. Source: Demand Metric).

Education 78

Education Marketing & Strategy Marketing Strategy Trends 78

Content Standard

MAY 20, 2019

For four days in sunny San Diego, attendees of Salesforce Higher Ed Summit 2019 got an exclusive glimpse at key trends defining the future of higher education marketing. So impressive, in fact, creating something similar seemed out of reach for many higher ed marketing teams at the time. Photo by Element5 Digital on Unsplash.

Education 67

Education Work Management Trends Marketing Management 67

Content Standard

JULY 27, 2017

Creating productive educational content requires measured, intentional steps, but panic is strangely common in the world of B2B healthcare marketing. They understand that the best way to address “panic” is with content that meets their readers’ and their organization’s needs through education.

Education 57

Education B2B Marketing Work Management Marketing Management 57

Hubspot

OCTOBER 4, 2016

No matter what industry you work in, the world of marketing has gotten faster, sleeker, and all-around more efficient. Schools in particular are moving away from slow, traditional marketing tactics, and toward nimble, online strategies. As marketing gets more digital, it’s getting more efficient. to quantify their marketing ROI.

Education 67

Education Efficiency Ad Building Marketing & Strategy 67

Strategic-IC

JANUARY 18, 2019

How is Marketing in Education Technology evolving? We interview Head of Global Marketing at Learnlight, Declan Mulkeen, to uncover what's changing and how Learnlight are adapting. I look after the Marketing at Learnlight, I'm Head of Global Marketing. marketing has to come in and provide a lot more information.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Education Work Management 48

Thinkers360

MARCH 1, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Education for 2024. Congratulations to all our Education influencers who participated! Join Enterprise Lite to work with all of these Education influencers! 15 Erik Francis Maverik Education Contact Erik Francis Score: 48.50

Education 127

Education B2B Thought Leadership Thought Leadership Lead Scoring 127

Bannersnack

JANUARY 29, 2020

Our guest, Janelle Powell, is the Director of Marketing at Jadeo, Canada’s leading cannabis social network for […]. This week we have a pretty exciting episode for you because we are taking a dive into a world that more and more people are interested in: the cannabis community.

Education 98

Education Marketing & Strategy Marketing Strategy Social Networks 98

SendX

JANUARY 30, 2024

We feel it’s important to understand what email MTA means if you’re working on email marketing platforms. Because of this, we’re going to spend this article educating you on a not-so-exciting element of what it is we do here. Bare with us for a moment as we geek out on email MTAs.

Education 221

Education Email Marketing Spending Marketing 221

Marketing Insider Group

FEBRUARY 5, 2024

As the team at Marketing Insider Group, we’re always knee-deep in digital marketing trends, and GA4 has been a hot topic on our radar. In this article, we’re diving into the nitty-gritty of why GA4, despite its advanced features, can feel like a thorn in the side of marketers.

Marketing Analytics Tools 255

Marketing Analytics Tools Privacy Lead Ranking Multi-Channel 255

Stevens & Tate

MAY 1, 2020

.–Central Baptist Village recruited Stevens & Tate Marketing to help improve its advertising strategy, create a comprehensive media plan, and craft its competitive advantages. . Stevens & Tate Marketing helped raise awareness of Central Baptist Village ’s locations in the northwest suburbs of Chicago.

Education 52

Education Planning Ad Building Brand Identity 52

Adobe Experience Cloud Blog

DECEMBER 4, 2015

Marketers can learn about a lot more than just textbook knowledge from higher education. Marketing has undergone significant changes in the past few years as consumers have shifted their interests to online and mobile channels. And that’s true for all marketers. Author: Vyoma Kapur Class is now in session!

Education 48

Education Thought Leadership Class Advertising Agencies 48

Act-On

FEBRUARY 16, 2024

Sure, it’s always been there to some extent, but that pressure has recently increased, according to B2B marketers. A recent survey found that: 41% of marketers report they’re feeling more pressure to achieve a high ROI. Yet only 25% of marketers rank customer lifetime value (CLV) among their top five marketing metrics.

Lead Nurturing 194

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 194

Hannon Hill

NOVEMBER 21, 2019

How Gen Z is shifting communication trends in Higher Education, a recap from the 2019 AMA Symposium for Marketing of Higher Education.

Education 40

Education Trends Tactics Marketing 40

Hannon Hill

NOVEMBER 21, 2019

How Gen Z is shifting communication trends in Higher Education, a recap from the 2019 AMA Symposium for Marketing of Higher Education.

Education 40

Education Trends Tactics Marketing 40

markempa

FEBRUARY 23, 2009

As marketers look for ways to optimize lead generation, they are recognizing the value of using educational content and thought leadership to help attract more customers. Companies and people will look to you for insight and vision. Journalists will quote you, analysts will call you, and websites will link to you.”.

Thought Leadership 120

Thought Leadership Education Lead Scoring Lead Ranking 120

Marketing Insider Group

MAY 1, 2023

It’s no secret that video has taken over the world of digital marketing. And if you want to compete with the big dogs, video is an essential tool to keep in your content marketing arsenal. We have compiled a list of the can’t-miss video marketing stats that every marketer and content creator needs to know.

Statistics 316

Statistics Video Marketing High Quality Lead Stats 316

Sword and the Script | B2B

APRIL 16, 2024

Those companies that are in the early stages of a startup building a product stand to gain “the greatest” valuation benefit from marketing About half (45%) of all B2B technology startups make no effort to market their products. Too many investors and founders recommend avoiding marketing during the early stages.

Startups 102

Startups Peer-to-peer Studies Ideal Customer Profiles 102

Marketing Insider Group

OCTOBER 18, 2023

Then, you should work with your marketing team on adding more journalistic content to your mix. Buyers are turning away from salesy ads and overtly promotional media and gravitating toward content that is educational and informative. How Do Journalism and Content Marketing Differ? Murrow and Walter Cronkite.

Top of Funnel 279

Top of Funnel Tips Content High Quality Lead 279

Marketing Insider Group

MARCH 6, 2023

Not only are 91% of businesses already using video as a marketing tool in 2023, but 96% of marketers are placing ad spend on video. According to a recent report, 83% of professional marketers believe that creating video content is more important now than ever. Now is the time to become an expert on creating video content.

Video Marketing 294

Video Marketing Content Marketing Content Paid Search Agency 294

Marketing Insider Group

MAY 16, 2023

Well folks, sharpen your pitchforks and abandon the marketing strategy we’ve been swearing by for 10+ years because industry influencers have delivered a shocking exposé: AI is taking over Marketing. A few whispers of crazy AI claims and the entire marketing community is up in flames! AI is not taking over SEO. Of course not!

SEO 243

SEO Lead Ranking Content Thought Leadership 243

Content Science Review

JUNE 27, 2019

In this article, I explore the 3 most common categories of clients and reveal how to educate them to improve your chances of retention.

Education 91

Education Marketing 91