markempa
DECEMBER 19, 2016
“With the rise of content marketing, a lot of businesses get stuck in the eBook rut,” saysLinda West ( @ misslindawest ), Director of Digital Marketing at Act-On Software , a rapidly growing company that makes a marketing automation Software as a Service (SaaS). Linda and her team are taking a different path. “We’re ending our dependency on eBooks.
Marketing Insider Group
DECEMBER 19, 2016
Execution is arguably the most difficult part of content marketing. Don’t get me wrong; a solid content strategy is critical. It’s the foundation of your efforts, and studies like this have proved that documenting it makes teams more effective at content marketing. So you and your team hold meetings and workshops, discuss the big picture, and even compile […].
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KoMarketing Associates
DECEMBER 22, 2016
It’s that time of year again. No, I don’t mean enduring your extended family for a full two weeks or being attacked by a squirrel leaping from your Christmas tree or letting your cousin Eddie crash in his RV in your driveway. I mean gearing up for the year ahead. As a content marketer, I look forward to this time of year. As the new year approaches, it gives me time to reflect on the successes (and failures) of the previous 12 months and think about ways to approach things differently in the yea
Biznology
DECEMBER 23, 2016
Have you been meaning to update your LinkedIn profile and just haven’t gotten around to it? You’re not alone, and I hope this article will lead you to rethink that position. That’s because the seemingly harmless act of ignoring your profile can cost you, especially in the area of new business opportunities. Read on to see what happened to three professionals who didn’t update their profiles.
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Influitive
DECEMBER 21, 2016
Making your customers feel special is necessary for building stronger relationships and increasing advocacy. And that doesn’t come just from building moments of delight into your product (although that’s important). We’re talking about taking time out of your day to make the real people behind your “logos” feel known and appreciated—which we did this holiday.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
KoMarketing Associates
DECEMBER 22, 2016
It’s that time of year again. No, I don’t mean enduring your extended family for a full two weeks or being attacked by a squirrel leaping from your Christmas tree or letting your cousin Eddie crash in his RV in your driveway. I mean gearing up for the year ahead. As a content marketer, I look forward to this time of year. As the new year approaches, it gives me time to reflect on the successes (and failures) of the previous 12 months and think about ways to approach things differently in the yea
Biznology
DECEMBER 22, 2016
As the end of the year approaches, it is time to look back on the year in marketing and analyze the trends we should expect to see in the coming new year. This helps you, as a marketer or business owner, be prepared for and to properly plan out your marketing for 2017. Here are 10 of the marketing trends to watch for 2017. Content marketing getting better.
ViewPoint
DECEMBER 22, 2016
Is "appointment setting" an effective tactic for lead generation and nurturing? Most companies have experienced lead “traction” issues in their history. The biggest complaint I hear from C-level executives is that they have no idea whether or not leads are being followed up. In addition, they have had no way of knowing how effective the follow-up is on the few leads that are followed up.
Marketing Insider Group
DECEMBER 21, 2016
Here are several of the best paid and free tools you can use to create and market your content in the most efficient and productive manner. Many of the tools will optimize the way you disseminate information, and some of them will help you create more high-quality content. Buffer With this tool you may schedule […]. The post Content Marketing Tools To Make Your Business Grow appeared first on Marketing Insider Group.
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KoMarketing Associates
DECEMBER 20, 2016
With 2016 swiftly (and unbelievably) drawing to a close, it is time again to reflect on what has worked well, where we can improve, and what opportunities present themselves in the new year. Towards the end of last year, I outlined how our focus in our own online marketing efforts has led to quadrupled website traffic, thousands of inbound links and mentions, and the ability to hit goals in lead acquisition and brand development.
Adobe Experience Cloud Blog
DECEMBER 21, 2016
Author: Scott Minor Many marketers, including our team at Marketo, use Twitter as an effective platform for reaching potential and existing customers. However, there was no shortage of negative press for the micro-blogging social network this year. Recently, Twitter announced that marketers will no longer be able to create lead generation campaigns with Twitter’s Lead Generation Card feature.
Biznology
DECEMBER 21, 2016
Are you getting the most out of social media? We’ll safely assume that you and your business are using social media. You probably have Facebook , Twitter , Instagram , and Google Plus accounts. Maybe you post content daily to all of your accounts. But are you making the most out of them, and are you reaping the benefits? Discover the following eight commonly overlooked ways to make social media work for you.
Marketing Insider Group
DECEMBER 22, 2016
Writers know plenty of things when it comes to writing. The awesome and scary thing about being a writer is that there is always a place for improvement. This is why people spend a lot of time drafting for weeks, just to come up with quality content and improve their writing skills. We all agree […]. The post Top 6 Tools That Will Make You a Better Writer appeared first on Marketing Insider Group.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
KoMarketing Associates
DECEMBER 20, 2016
With 2016 swiftly (and unbelievably) drawing to a close, it is time again to reflect on what has worked well, where we can improve, and what opportunities present themselves in the new year. Towards the end of last year, I outlined how our focus in our own online marketing efforts has led to quadrupled website traffic, thousands of inbound links and mentions, and the ability to hit goals in lead acquisition and brand development.
DiscoverOrg
DECEMBER 21, 2016
If you’re in sales or marketing, it’s likely you’ve come across a new SaaS platform or startup in the past 6 months that begs your attention. Perhaps this intriguing tech flaunts a new approach to an old strategy or intertwines words like “predictive” and “intelligence” into its elevator pitch. As technology continues to plunge sales and marketing professionals further into transformative innovation and new opportunities, we must define the new terms taking us there.
Webbiquity
DECEMBER 23, 2016
Best wishes to all for a joyous holiday season! May you be surrounded by and celebrate with those you hold most dear. Peace.
Marketing Insider Group
DECEMBER 23, 2016
A company’s website is often the first touchpoint for new visitors coming to learn more about its services. It is the main representation of the company’s solution to a problem, the primary resource for curious consumers. A website can make you or break you, so why wouldn’t you want it to be awesome? When someone […]. The post 13 Examples of Engaging Interactive Content appeared first on Marketing Insider Group.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Influitive
DECEMBER 20, 2016
Two years ago, Mark Schaefer, a five-time best-selling author and Professor at Rutgers University, controversially wrote that most content marketing plans were not sustainable strategies. The problem, he explained, is “content shock”—a term used to describe the point at which the amount of content available to audiences is more than they can possibly consume.
Adobe Experience Cloud Blog
DECEMBER 22, 2016
Author: Johnathan Dane EDITOR’S NOTE: This gi fographic is part of The Marketer’s Holiday Calendar from KlientBoost. We’re excited to partner with them to bring you fresh insights in a fun format. . Navigating through the analytics behind your pay-per-click (PPC) campaigns can sometimes feel like a maze. With the question, “Where should you go next?
Hive9
DECEMBER 20, 2016
The relationship between marketing and finance is a complicated one. Marketing relies on finance for incremental budget approval and continuously works to report results that prove their value to the organization. Finance in turn looks to marketing to help break down and reconcile costs, as each group has their own set of budget processes.
Marketing Insider Group
DECEMBER 22, 2016
Wearables are impacting how people interact with technology, which in turn changes how digital marketers target consumers. Like many other emerging technologies, wearables are still in their infancy, which is the perfect time for marketers to begin learning new tactics for them. Preparing for a future filled with wearables like smartwatches, smart glasses, and shoes […].
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
ANNUITAS
DECEMBER 23, 2016
I thought it would be interesting to revisit some content marketing predictions for 2016. Looks like they are holding up! Especially the discussion of quantity over quality, which was a big theme for this year’s Content Marketing World … The following is a repost of an article that was published in January of 2016. Top 5 Mistakes Content Marketers Will Make in 2016.
Adobe Experience Cloud Blog
DECEMBER 20, 2016
Author: Alex Rynne A/B testing is like putting together a puzzle: you need to test and iterate until you optimize every component of your campaign, including captions, images, and calls-to-action (CTAs). Another popular analogy is the ‘Goldilocks effect.’ Is your campaign too hot, too cold, or just right? You won’t know until you taste test each one, and this is the process for each and every campaign we run at LinkedIn Marketing Solutions.
Ambal's Amusings
DECEMBER 21, 2016
I have been very bad this year. Also, I know Santa put me on his Naughty list in early Jan. It is ok. I don’t really mind. Because, look what my friend Jyotsna Rao brought over. The world’s best sweet potato casserole. Yum!! Thanks J! I hope y’all are winding down the year and getting … Continue reading The World’s Best Sweet Potato Casserole.
Marketing Insider Group
DECEMBER 20, 2016
Who doesn’t want more of a good thing? It’s the holiday season, and my wife is an amazing baker. I want more of her gingerbread cookies, and your subscribers want more out of you. When your subscribers are engaged, that means they want to hear more from you and are more likely to purchase or […]. The post 7 Tips to Increase Email Subscriber Engagement appeared first on Marketing Insider Group.
Advertiser: ZoomInfo
Longer sales cycles. Increasingly discerning buyers. More meetings. Intensifying competition. Economic uncertainty. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Thankfully, there’s an answer. We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue.
Contently
DECEMBER 22, 2016
’Twas the night before Christmas, when all through the house. Not a creature was stirring, not even my mouse. The tweets were all scheduled and fact-checked with care, In hopes that some readers would still be on there. The videos were nestled all snug in their embeds, While visions of view counts danced in my head. I’d shut down my laptop and closed my inbox.
Adobe Experience Cloud Blog
DECEMBER 19, 2016
Author: Heidi Bullock 2017 is right around the corner and you’re probably knee-deep in 2017 planning. Many of us are looking at our budgets, people, and of course technology. With the abundance of new technologies available, it can be easy to get distracted by all the shiny new objects. But with a solid strategy in place, you can navigate the MarTech landscape and adopt the best solutions for your organization to step up your stack.
Ambal's Amusings
DECEMBER 19, 2016
I usually don’t buy anything other than bare necessities. That said, I bought this flask during my Summer trip to India in 2014. Since we moved to Austin right after I returned from India that summer, the flask ended up in a box. Kumar found it for me in Summer 2016. Then, for a few … Continue reading Everything happens…when the Timing is Just Perfect.
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