March, 2006

Trending Sources

B2B Lead Generation Blog: Customer Referrals and Your Sales and Marketing Department

B2B Lead Generation Blog

for the complex sale you need enthusiastic referrals to help you build your reputation, differentiate yourself, demonstrate your value proposition, shorten your sales cycle, and drive revenue. so how do you ask for referrals

Blogger: Redirecting

Buzz Marketing for Technology

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Florida

Smashmouth Marketing

Spending a week with my parents in Florida. Beach. It's been a long year and although some people would ask me "what are you vacationing from?" I will politely just ignore them and get a tan. The pic is dad taking a nice swing at his own course. Just pics from my phone, so sorry for the quality. Tomorrow is a beach day. Hell, they are all beach days. Let's see who can find the best sea shell for Melissa.

IBM finds CEO’s are ready for radical change

Fearless Competitor

NEW YORK–CEOs are preparing for big changes in their companies in the next two years, according to a new study released by IBM on Wednesday. Based on face-to-face interviews with about 750 CEOs and business unit heads of large global companies, the survey showed that 65 percent of the world’s corporate chief executives are planning for radical change in their companies in the next two years, due to pressures from competition and market forces. IBM’s Business Consulting Services performed the survey, called the Global CEO Study 2006, last year. All rights reserved

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

Micromarkets Part 2

WebMarketCentral

A few weeks back, I wrote about the dichotomy of micromarkets and mass markets. On a recommendation from Tom Austin , I just read The Rule of Three -- a book which nicely ties together my musings on how small, focused companies can thrive in the shadow of industry giants. Examples abound: in athletic shoes, it's Nike, Adidas, and Reebock coexisting with specialists such as Saucony.

Smart Marketing: Marketing lessons from Best Buys Richard Schulze

Smart Marketing

yesterday, i spoke at the american association of microbusinesses' annual small business expo. my two seminars were titled the basic marketing toolkit for growing businesses and the advanced marketing toolkit for growing businesses

B2B Lead Generation Blog: Webcast: 8 Critical Success Factors for B2B Lead Generation

B2B Lead Generation Blog

join me for a complimentary webcast on thursday, march 16th at 2pm est. i'm speaking on the "8 critical success factors for b2b lead generation success" along with mark organ, ceo of eloqua. watch the recorded webcast archive now

B2B Lead Generation Blog: Lead generation and the number

B2B Lead Generation Blog

many financial executives still view marketing as an expense aka cost center rather than viewing it as an asset that creates revenue. does this describe your current situation? dale wolf over at the context rules marketing blog writes a

B2B Lead Generation Blog: Generating Real Sales Leads from Tradeshow/Conferences

B2B Lead Generation Blog

Aaron Ross over at "Building The "Sales Machine" shares some great tips on trade show lead generation. Ross writes, "You need a process that emphasizes quality of leads over quantity of names." I agree. Well meaning marketers can ruin

B2B Lead Generation Blog: Seth Godins speech on Marketing at Google

B2B Lead Generation Blog

Six time best selling author Seth Godin speaks to Google as part of their Authors@Google series. His talk is 48 minutes long and includes questions and answers from Google employees and hey, it's free. Watch video "All Marketers are

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

B2B Lead Generation Blog: Podcast Segment 4: Selling to BIG Companies

B2B Lead Generation Blog

segment 4 from my 1-hour live interview with jill konrath, chief sales officer and author of selling to big companies. listen to segment 4: selling to big companies (7:31 min 1.7 mb). what's the best way to get a meeting with someone in

B2B Lead Generation Blog: Podcast Segment 3: Selling to BIG Companies

B2B Lead Generation Blog

segment 3 from my 1-hour live interview with jill konrath, chief sales officer and author of selling to big companies. listen to segment 3: selling to big companies (13:58 min 3.2 mb). why do you hate unique selling propositions

B2B Lead Generation Blog: Podcast Segment 2: Selling to BIG Companies

B2B Lead Generation Blog

segment 2 from my 1-hour live interview with jill konrath, chief sales officer and author of selling to big companies. listen to segment 2: selling to big companies (11:29 min 2.7 mb). what's the proper role of marketing

B2B Lead Generation Blog: Podcast Segment 1: Selling to BIG Companies

B2B Lead Generation Blog

if you're involved in complex sale, be sure to listen to the recording of my live teleseminar with jill konrath, chief sales officer and author of selling to companies. over 93% of the live audience (200 marketers and sellers) strongly

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

B2B Lead Generation Blog: Consistent Lead Generation Pays Over Long Term

B2B Lead Generation Blog

in many ways, the disiplines of b2b and b2c marketing and lead generation are different. but, scott mason's article in dm news, written primarily for b2c marketers, illustrates an important truth for us all: lead generation isn't just

Web Marketing Tools and Wisdom

WebMarketCentral

Two new resources for Web marketing assistance have recently been added to the Advice page on WebMarketCentral, the Web marketing portal. First, Mike's Marketing Tools guru Michael Wong offers reviews of a large selection of Web marketing tools, including ad tracking software, autoresponders, keyword bid management, email marketing, search engine optimization, and Web site traffic analysis.

The Life of a Consultant

WebMarketCentral

Being a consultant or contractor has its advantages -- flexibility, challenge, constant opportunities to meet new people -- but it also means that you're a perpetual "outsider." My friend Dan Rutman has written a wonderfully witty piece entitled The Contractor's Guide to Corporate Culture that humorously captures the intangibles of fitting in with the company that's providing your temporary revenue. Although Dan is a professional contractor, his observations apply well to consulting also. For example, on the importance of an on-site cafeteria: " Asking someone `Can I join you for lunch?'

Smart Marketing: Tips from a marketing headhunter

Smart Marketing

For some time now, I've admired Harry Joiner, a first-rate Marketing Headhunter and fellow blogger. He has a high sense of ethics and has a very pithy way of stating the honest truth. invited him to respond to 5 burning questions in

Advocate Marketing Creates B2B Relationships That Lasts A Lifetime

Read this report to learn how B2B marketing professionals are developing strategies and programs to engage buyers in shaping opinion and sentiment about offerings. And learn how advocate marketing builds longstanding relationships that persist even when individuals move from one career opportunity to the next.

Smart Marketing: Microsofts Marketing Mistake

Smart Marketing

admittedly, i'm no it marketing genius. but steve ballmer's words last week about microsoft's marketing strategies are troublesome to me.as a marketer. during his speech last week at the people ready launch, he said "ibm is

Smart Marketing: More on a marketing code of ethics

Smart Marketing

recently i posted an entry on lipe's code of marketing ethics because i am starting to feel that marketers are increasingly bending the truth. this weekend, i stumbled upon an article called "on privacy" by lester wunderman

Smart Marketing: Search engine marketing outperforms email marketing

Smart Marketing

according to marketing sherpa, an online marketing and research company, search engine marketing continues to dominate the efforts of online marketing. the survey, just released by the firm, shows that 52% of marketers report that

Smart Marketing: Who is the greatest marketer of all time?

Smart Marketing

Right-Click then Copy Link Location to copy Smart Marketing's XML feed. Paste into your feed reader of choice. Subscribe in NewsGator Online · « Search engine marketing outperforms email marketing | Main | More on a marketing code of

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

Smart Marketing: Is uniqueness a criterion for marketing plans?

Smart Marketing

yesterday, in my marketing communications class at augsburg college, i asked the students what made for an attention-getting marketing vehicle. one of their answers surprised me: as long as the marketing tool was new and unique

Smart Marketing: How to improve your email deliverability

Smart Marketing

if you (or your company) depends on email marketing to keep in touch with an opt-in marketing list, then you must do all you can to ensure your emails are being delivered. according to jupiter research, as much as 20% of all permission

Smart Marketing: A great example of vertical marketing

Smart Marketing

Subscribe to this blog's feed. Add Smart Marketing to your My Yahoo Page. Right-Click then Copy Link Location to copy Smart Marketing's XML feed. Paste into your feed reader of choice. Subscribe in NewsGator Online · « Suit or Ponytail

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