January, 2006

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B2B Lead Generation Blog: Marketing Spend Shifting to Below-the-line

B2B Lead Generation Blog

This article is a little hard to read if you aren't up on buzzwords. However, it points to the fact that marketers are realizing that using traditional brand focused media isn't enought to move the sales needle thus companies are

Clinton Presidential Portrait

Smashmouth Marketing

The Clinton library today unveiled the official Clinton portrait. Here's a nice thing. You remember President Clinton, he had the heavy-set girl thing. He had a dog Buddy, who sadly died a couple of months ago. Well, President Clinton has gotten himself a new dog. You know, I think it's changing his life, kind of brightening him up. He's teaching the dog to sit up, to beg, to roll-over, you know, just like he did with the interns." David Letterman.

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Marketing Edge

Marketing Edge

the real-time news cycle has created pressure on companies in fast moving situations to make a quick decision on whether to hold a news conference or issue a statement. this marketing minute by albert maruggi highlights the pros and

Caribbean Marketing

WebMarketCentral

I just got back from Aruba, on a "free" trip that's going to end up costing me dearly -- though that is a topic for another post. Although focused on the tourist trade, Aruba has not yet become as commercialized as many other sunny tourist desinations. The lack of marketing sophistication is charming in its own way. For example: Aruba has a spectacular national park.

The Rise of the Customer Marketer

Explore the changes taking place in customer marketing from the perspective of customer marketers themselves.

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B2B Lead Generation Blog: This Years Hot New Lead Generation Strategy is Thinking

B2B Lead Generation Blog

I finally caught up on a long overdue "to read" pile on my desk. Each year, it seems, a few hot new lead generation tactics get lots of media attention. Based on the recent headlines, it's safe to say that

B2B Lead Generation Blog: Improve your online sales lead tracking

B2B Lead Generation Blog

I liked the lead tracking tips provided in Michael Ortner's article, "Eight Ways to Improve your Online Lead Tracking," on MarketingProfs.com. Here's a summary of Michael Ortner's eight points: 1. Understand the significance of your Web

B2B Lead Generation Blog: Top Six Lead Generation Challenges for the Complex Sale in 2006

B2B Lead Generation Blog

Based on our research, I think companies with complex sale will face the following six lead generation challenges in 2006: 1. Fewer sales opportunities unless your top of mind: Although the deal value of each sale is high, there will

B2B Lead Generation Blog: Use Event Marketing Successfully for Lead Generation

B2B Lead Generation Blog

Events are a highly visible way to demonstrate your marketing prowess. Or the lack of it. Beyond the fact that it is more difficult than ever to attract people to live events, the events themselves require a large amount of

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

B2B Lead Generation Blog: Its a New Year for Lead Generation for the Complex Sale

B2B Lead Generation Blog

greetings and happy new year! wow, i haven't posted here in a month but i promise you will see a lot more activity soon. in the meantime, i wanted to give you an update. during the past month, i've put all of my energy into getting my

B2B Lead Generation - Start with a Lead Show

B2B Lead Generation Blog

an interesting conversation started on podcasts vs. webinars at the church of the customer blog. jackie huba argues that companies should dump their webinars in favor of videocasts and podcasts. she writes, "the self-serve nature of

What will 2025 be like?

Smashmouth Marketing

China. 81% of the world's toys are made there. 80% of the world's christmas ornaments are made there. It consumes more grain steel and meat than any other country. It plans to put a probe on the moon in 2007. It mines and burns 25% of the world's coal, and in 2004 had 6000 mine workers killed. It is the 3rd largest military budget behind the US and Russia. By 2031, it has an appetite for oil larger than the world produces today. India could be larger in 20 years. Interested in more ? Read more by Lester Brown.

Spiders or Teddy Bears

Smashmouth Marketing

Ok, when I was a kid, I had a Black and White ragedy Panda Bear. It was comfy, old, smelly, and I liked sleeping with it. It got handed down to my siblings until finally my middle sister switched to a disgusting yellow "blanky". have no idea what happened after the blanky, but I've just recently realized I may have a first. My youngest, Melissa, a huge, creative, energetic 11 (almost 12) year old, likes sleeping with a rubber spider. tarantuala size rubber spider. You got me?

Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.

Ben Franklin - the First Blogger

Smashmouth Marketing

Ben Franklin's 300'th birthday is today. Poor Richard, Richard Saunders , Silence Dogood.was he the first blogger ? And he was tempted, but gave to good judgement, to almost be one of the first famous vegetarians ? Franklin was an incredible innovator, diplomat and entrepreneur, but one idea he had has outlived its usefulness (in my humble opinion. Daylight Savings Time: While in Paris, Franklin was the first to propose the idea of Daylight Savings Time. Sorry, I see no benefit. Who needs it! End Daylight Savings Time.

540% ROI for the week

Smashmouth Marketing

I know, only a week, but my new approach is paying off. play sit-n-gos, otherwise known as ATMs, to earn the base earnings to play 5-7 multi-table-tourneys per day. don't play the multis unless the sngs have paid for them. made this decision based on 3 years of PokerTracker data. It showed me that my ROI in sngs was less than my ROI in mtt. So I thought I would spend a month experimenting. Yes, the rate of ruin is higher, the variance unbearable sometimes, but as long as I stick to the plan of only entering multis after I've earned the money through sngs, it seems to work. Tomorrow.

Play Like the Pros

Smashmouth Marketing

I'm in the middle stages of a $50 sng. Blinds are 100-200. I'm on the button with AKs. Folded around to me. want it to look like a steal, get a reraise and then put someone all in. So I make it 600. Roh Roh! So I check my pokertracker stats on him and he has a so-so solid history with over 18 months of data, and not much of blind defense history. Flop comes 2 K 7 rainbow. think I'm in pretty good shape. Guy bets 600 into the 1300 pot. He has 1000 left. I've got him covered. I put him on a missing the flop, puting me on a steal, and trying to just pick it up. So I move all in. They were suited".

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Bird Flu - Kill the Birds!

Smashmouth Marketing

This interractive map at the Washington Post shows the spread of the bird flu. ISTANBUL, Jan. 11 -- Preliminary tests show that the strain of bird flu virus that has stricken at least 15 people in Turkey has evolved in a way that could make it somewhat more hazardous to human beings, although it still lacks the capacity to be passed easily from person to person, international. like chicken, but I like myself better. Kill the Birds! know it's not green to even consider this, but there will be no life for us to enjoy a healthy environment.

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust.

My First Brew

Smashmouth Marketing

I uncapped my first home brew today. I got a kit from Mr. Beer for christmas. It was very easy to use, and the end result. It tasted pretty good. It has inspired my friend, who bought the kit and who will drink a fare share of it, to purchase more supplies, and possibly more professional supplies. discovered Strange Brew , a very good source on the internet and locally. It seems like a bit more of a project than the Mr. Beer kit, but the outcome should be higher quality. Cheers!

Marketing Edge

Marketing Edge

google adsense is an untapped revenue stream for certain types of company web sites. healthcommunities.com has been fishing that stream for a while and tom lund head of marketing and business development for healthcommunities.com knows

B2B Lead Generation - Start with a Lead Show

B2B Lead Generation Blog

greetings and happy new year! wow, i haven't posted here in a month but i promise you will see a lot more activity soon. in the meantime, i wanted to give you an update. during the past month, i've put all of my energy into getting my

Day 3

Smashmouth Marketing

15 for 22 in-the-money for sit-n-gos. know this won't last forever, but it's been a decent start for the year. multis, and only one minor payout. One question I have for anyone who can answer it. Where did all the Omaha 8 players go? Stars used to have plenty of tables going, over the past 4 months, I've noticed a significant decline. thought it would pick up, not decline. On the health front. Portions, portions, portions. Did you know that 32 Fritos is only 100 Calories? Not much of a treat, but it goes well with that healthy salad.

A Blueprint for Content Marketing Success

84% of marketers plan to increase their content marketing spend over the next 5 years but less than half have any real confidence such content investments are paying off, based on a recent CEB survey.

The Age of the Micromarket?

WebMarketCentral

Back in ancient times (that is, before 1996), big companies and big brands ruled the market. Then came the dot-com boom. With the internet and manufacturing lot sizes of one, virtual companies were supposed to spell the end of big brands and usher in the age of the micromarket. What we've ended up with instead is an odd dichotomy of mass and micro. On the one hand, big brands still rule in many cases: Coke and Pepsi; Bud and Miller; GM , Ford, Daimler-Chrysler and handful of other large auto makers. And yet, simulateously, markets are indeed becoming more micro. Thirteen?

Smart Marketing: Color in marketing - What do certain colors mean?

Smart Marketing

Right-Click then Copy Link Location to copy Smart Marketing's XML feed. Paste into your feed reader of choice. Subscribe in NewsGator Online · « Delivering the sale: Key to marketing success | Main | How to identify your marketing

Smart Marketing: Delivering the sale: Key to marketing success

Smart Marketing

my 11 year old son recently collected pledges for a school fund raiser. he dutifully marketed door-to-door and got several neighbors to contribute money in exchange for gifts that would arrive under separate cover

Smart Marketing: Looking for a marketing job? Try this tactic.

Smart Marketing

if you're looking for a marketing job, consider using informational interviewing as a tactic. i'll explain this tactic in a moment (and then point you towards a marketing podcast where i was interviewed about this technique

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful.

Smart Marketing: Integrated marketing; What exactly is it?

Smart Marketing

people in marketing, especially advertising agency folks, talk a lot about integrated marketing. but i find they often don't understand the depth of an integrated marketing campaign. how extensive can an integrated marketing campaign be

Smart Marketing: Open source marketing; The wave of the future?

Smart Marketing

as the calendar turns into 2006, i asked myself what new marketing trends are emerging? the answer is quite simply.open source marketing. one way to define open source marketing is by calling it a willing collaboration between a