December, 2016

Trending Sources

3 Tips for Using Social Media for B2B Marketing

Webbiquity

Guest post by Larry Alton. Social media can be a great business tool to use for marketing, sales, PR, customer service, and HR. However, most of what’s written about social media functionality on a professional level tends to be focused on businesses that work directly with consumers (B2C) rather than B2B enterprises. Image credit: Jason Howle on Flickr. Follow him on Twitter and LinkedIn.

BlueVenn Bundles Omnichannel Journey Management, Personalization, and Single Customer View

Customer Experience Matrix

BlueVenn has only been active in the U.S. market only since March 2016, although many U.S. marketers will recall its previous incarnation as SmartFocus.* The company offers what it calls an omnichannel marketing platform that builds a unified customer database, manages marketing campaigns, and generates personalized Web and email messages. The Venn in BlueVenn The unified database process, a.k.a.

How B2B Marketers Generate Revenue -- State of Pipeline Marketing 2016 [Infographic]

bizible

The reality that B2B marketers can have a huge impact on real-time revenue results is not a new concept to today’s B2B marketing community. But the question remains -- how do marketers actually generate revenue? Which metrics are B2B marketers using? What does their channel mix look like? Which channel has the highest impact on revenue generation? click to enlarge). PRIMARY OBJECTIVES. Email.

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Building a personal brand? Here’s why you need to ignore SEO

grow - Practical Marketing Solutions

By Mark Schaefer. I’ve been spending a lot of time thinking about this idea of “personal branding” in the world today as I prepare to launch an exciting new book called KNOWN: The handbook for building and unleashing your personal brand in the digital age. That may seem like strange advice but let me explain. Illustration: I took this photo in Laguna Beach, CA.

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

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39 Amazing Internet Stats and Facts for 2016-17 [Infographic]

Webbiquity

Guest post by Toby Dean. The Internet literally has no boundaries. Its influence reaches into the far corners of the world, gives birth to momentous thoughts and ideas, shapes democracies, creates opportunities where none previously existed, and transforms millions of lives every day. As of December 2015, more than 40% of the world’s population had access to the Internet—3.26 billion people.

Can Customer Data Platforms Have Decision Functions? Discuss.

Customer Experience Matrix

I’ve had at four conversations in the past twenty four hours with vendors who build a unified customer database and use it to guide customer treatments. The immediate topic has been whether they should be considered Customer Data Platforms but the underlying question is whether Customer Data Platforms should include customer management features. It’s about what systems do and how they’re built.

4 Ways to Humanize Marketing to Fit Your Buyer’s Journey

B2B Lead Generation Blog

We need to stop treating our customers like objects and treat them like people. So how do you humanize marketing to fit your buyer’s journey? It starts with us being human first by recognizing their humanity. I don’t know about you, but I’ve become weary of all the “personalized” emails that I’m receiving lately. Would you do a better job connecting and a building a relationship? Think about it.

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In case you missed it, the best marketing posts of 2016

grow - Practical Marketing Solutions

By Mark Schaefer. How many people read an individual blog post? I really have no idea. Are you a subscriber? Do you see my writing on Facebook or LinkedIn? Maybe you connect with me on Medium , or The Harvard Business Review ? In any event, even the biggest fans of the blog miss a lot of the best ideas every year. So I’ve summarized some of the best writing on {grow} for 2016 by. Literally.

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B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

The 3 Major Job Functions of a Marketing Operations Professional

bizible

My friends outside of B2B marketing have asked me “What’s marketing operations?” and honestly, I found myself rambling with answers. Since marketing operations is such a new role, it’s still evolving and solidifying -- when speaking with people on MarketingOps.com and industry tradeshows, it seems every company thinks about it a little differently.

97 Customer Experience Stats Marketers Need to Know

Type A Communications

December 1, 2016 by Carla Johnson By 2020, customer experience will overtake price and product and the key differentiator between brands. Are you prepared? While most business leaders admit the. read more. Customer Experience B2B Carla Johnson Customer Service Digital Customer Experience Mobile Customer Experience Type A Communications

The 24 Best Visual Content Creation Tools

Webbiquity

More than 90% of B2B marketers already use content marketing in some form, and spending on content marketing is projected to double by 2019. But content won’t simply be produced in greater volumes, it will also become increasingly visual. As noted here previously , the current preference for consuming B2B content in text rather than video or other visual forms won’t last. 1) Canva.

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4 Cross Channel Marketing Stats Marketers Need To Know Going Into 2017

It's All About Revenue

As 2016 winds down and we all look forward (hopefully) to some time off from work and spending time with family and friends, I thought it a good time to give some marketers some cross channel marketing stats to get to know up close and personal as we head into 2017. Let's dive right in shall we? Two-thirds of all shoppers regularly use more than one channel to make purchases.

How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

Generate more leads. Better leads. Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. And content fuels it all.

What can B2B Marketers Adopt from Growth Hacking?

B2B Lead Generation Blog

What can you learn from growth hacking and how can it help you develop a mindset to better your B2B marketing? To help answer this question, I interviewed Neil Patel ( @neilpatel ), co-founder of Crazy E gg, Hello Bar, and KISSmetrics. He also helps companies like Amazon, NBC, GM, HP and Viacom grow their revenue. As marketers, we can reject having a growth mindset without realizing it. Heck no.

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What it’s like to be hugged by a brand. Literally.

grow - Practical Marketing Solutions

By Mark Schaefer. Last week I was hugged by a brand. I’m serious — a literal, physical hug. I’ll tell you more about this unexpected embrace, but before I do, I need to explain why this gesture was so important to me, and why it should be important to you, too. What are some of the biggest digital marketing trends right now? Marketing automation. Bot-produced content. Likable.

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How to Harness the Power of Social Media

Writing on the Web

When it comes to content marketing , social media has become an essential part of most smart professionals’ marketing plans. They know that without a social presence, your online brand can appear outdated and unapproachable. However, social media marketing isn’t as simple as a lot of business owners anticipate. Facebook Pages. Paid Advertising. Video Content. Social Engagement.

The World May Be Ending But, If Not: 3 Tips To Be a Better Marketer in 2017

Customer Experience Matrix

About eighteen months ago I started presenting a scenario of a woman named Jane riding in a self-driving car, unaware that her smart devices were debating whether to stop for gas and let her buy a donut. The point of the scenario was that future marketing would be focused on convincing consumers to trust the marketer’s system to make day-to-day purchasing decisions. Et cetera. It is.

The B2B Demand Gen Marketing Playbook

To build integrated, data-driven programs, demand gen marketers need diverse, compelling content at every stage of the buyer's journey.

The Rise of Account Based Thinking

bizible

Within the world of sales and marketing over the last two to three years, account-based thinking has risen to prominence as a top-of-mind initiative. Analyst firm TOPO recently reported that 80% of all client inquiries are related to account-based topics. Even the online search activity around “account based marketing” has grown almost 10X since 2013. Because it’s perfectly suited for B2B.

7 Engaging CMO Interviews From 2016

It's All About Revenue

As the year comes to a close and we make final plans for the New Year and celebrations and the like, I figured it was a good time to take a look back at some CMO Interviews from 2016 before we move onto 2017. Below are 7 CMO interviews from 2016. Well, sort of. They are in fact a headline, a blurb, followed by my take on each interview with the link to read the full piece at the end. Marty St.

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B2B Content Marketing: Will Video Kill eBooks?

B2B Lead Generation Blog

“With the rise of content marketing, a lot of businesses get stuck in the eBook rut,” saysLinda West ( @ misslindawest ), Director of Digital Marketing at Act-On Software , a rapidly growing company that makes a marketing automation Software as a Service (SaaS). Linda and her team are taking a different path. “We’re We’re ending our dependency on eBooks.” And no wonder. “We And it worked.”.

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Content marketing strategy: Start with questions, end with insights

grow - Practical Marketing Solutions

By Mark Schaefer. A great way to initiate your content marketing strategy is to “start with answers and end with insights.” Let’s unpack that idea. A few years ago, YouTube came out with a white paper stating that companies doing the best job building brands on the web used three different kinds of content : Hygiene — The “everyday content” that answers common customer questions.

A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth.

5 Types of SEO Audits for B2B Organizations

KoMarketing Associates

The term “ SEO Audit ” can be quite nebulous. I’ve seen all types of SEO audits from colleagues and competitors, offering a range of assessments and areas of focus. While some of these SEO audits could certainly be scrutinized, many have been quite thorough and impactful. Of course, B2B marketers have differing expectations of an SEO audit as well. The Duplicate Content Audit.

How to deploy content properly within your account-based marketing program

NuSpark

The potential synergy between account-based marketing programs and content marketing offers enough potential to make any informed, savvy marketer excited, but many find the details of implementation a hurdle too high to overcome. To successfully and consistently deploy content within your account-based marketing program, we advise you to take the following steps. Understand your goals with content.

How Does Your Marketing Stack Up Against Your Peers? [State of Pipeline Marketing Data by Company Size]

bizible

Finding good, actionable data to help you improve your marketing is tough to come by. Study after study shows data from datasets that may or may not apply to your specific company. We get that. We recently published the 2016 edition of the State of Pipeline Marketing Report , a study of over 350 marketers from a wide range of companies. likely have little to do with your day-to-day work. and 33.3%

3 Ways to Optimize Customer Experience Via Email

It's All About Revenue

The pressure to create and maintain a stellar customer experience is a daunting challenge faced by brands, and the onus is increasingly falling on marketers to own the strategy and tactics to deliver on the promise of delight. The CX quest is on. Gartner estimated that by this year, 89% of companies expect to compete mostly on the basis of customer experience, versus 36% four years ago.

Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.

11 inspiring case studies of digital transformation

Biznology

88% of companies report they are undergoing digital transformation (source: Altimeter Group ). 85% of enterprise decision-makers say they have a time frame of two years to make significant inroads into digital transformation or they will suffer financially and fall behind their competitors (source: PWC ). COMPETITION: Rethink the competition and build platforms that deliver competitive advantage.

Finding the right “authenticity level” for your brand

grow - Practical Marketing Solutions

By Mark Schaefer. One of my readers asked me if I would review his blog and provide some advice. He had been writing for several months and had made no progress with subscriptions, comments, or shares. The most obvious problem was that his content was anonymous. There was no indication of who was writing the blog! No name, no personality, no smiling face. The headlines left me cold. That last one?

Want to Do Marketing Automation? Do These 6 Things First

Act-On

Got plans for 2017? Do they include launching a marketing automation program? If the answer is “yes” – congratulations. But be aware you’ve got a lot of work to do before you buy marketing automation software, much less schedule your first campaign. You see, if you want marketing automation to work, you’ll need to set up a few things first. You’re not going to get good results if you just buy the software and jump right in. Here’s a checklist to complete before you make the leap: 1. Clean up that database. Marketing automation runs on data. Of course, this is hardly breaking news. Back to you.