Only B2B

SEPTEMBER 25, 2023

In the fast-paced world of digital marketing, staying ahead of the curve is not just a goal; it’s a necessity. The landscape of the lead generation is undergoing a significant transformation. According to recent studies, 85% of B2B marketers believe that improving the quality of leads is a top priority. This shift in focus has made optimizing your inbound lead qualification process more critical than ever before.

Lead Qualification 62

Lead Qualification Lead Ranking Sales Qualified Leads Ideal Customer Profiles 62

chiefmartech

SEPTEMBER 25, 2023

Was it John Lennon who wrote, “Imagine there’s no martech, I wonder if you can?” I may be misremembering that lyric. But it’s what came to mind when I saw the above chart. It’s from a new Gartner report, 4 Actions to Improve Martech ROI , and it reveals a pretty dramatic shift in ownership of martech responsibilities from marketing to IT. “Configuration and deployment of new marketing technology” saw a 10-point shift from Marketing Leads With Guidance Fr

Aggregators 98

Aggregators Enterprise Management Work Management Marketing Management 98

Act-On

SEPTEMBER 25, 2023

Marketing and sales teams are famously frenemies. They share common goals— driving revenue for their company —but poor communication regularly gets in the way of these two teams working together. Sales and marketing alignment is no small task, but it’s not a mystery. We know what causes misalignment: No shared understanding around who we’re trying to reach.

Work Management 147

Work Management Planning Marketing Management Paid Search Agency 147

Salesforce Marketing Cloud

SEPTEMBER 25, 2023

Would you believe there are some companies that attribute at least 20% of their earnings (before interest and taxes) to their use of artificial intelligence? What do these leading AI companies know that you don’t? It’s a question worth exploring. Many companies are meandering through the strategy phase of AI, especially gen AI, and are focused on defining a vision that aligns with their business.

Marketing AI 133

Marketing AI Generation Enterprise Management Allocation 133

Advertisement

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Act-On

SEPTEMBER 25, 2023

Technology can’t solve every problem between sales and marketing. But once you get aligned on the principles , sales and marketing software integrations can bring shared processes to life much easier. Use software as a tool to align sales and marketing departments. Integrating your CRM and MAP Sales teams live and die by their CRM. And marketing teams depend on a solid marketing automation platform (MAP) to deliver personalized content at scale.

Marketing Automation Services 144

Marketing Automation Services Software Top of Funnel Process 144

Ahrefs

SEPTEMBER 25, 2023

Never do that. It won’t be accurate because Google personalizes search results by things like your location, language, and device. Even using an incognito or private tab doesn’t fully solve the problem.

Google 107

Google Personalization SEO 107

Martech

SEPTEMBER 25, 2023

Samsung Ads is rolling out new interactive ad types to smart TV advertisers through a partnership with CTV ad experience platform BrightLine. “With BrightLine’s advanced capabilities, advertisers are now able to engage consumers in a real-time dialog and exchange for the first time on Samsung Smart TVs, opening a whole new world of possibilities for brands,” said Michael Scott, vice president of ad sales and operations for Samsung Ads, in a company statement.

Paid Search Agency 118

Paid Search Agency Ads Ad Exchange Advertisements 118

The Daily Egg

SEPTEMBER 25, 2023

If you’re worried that massive tech conglomerates are spying on your data and using your information for world domination, then this software. The post Internxt Review appeared first on The Daily Egg.

Software 106

Software 106

Martech

SEPTEMBER 25, 2023

“It was a great quarter,” the senior executive said as he raised his glass to toast the winning district sales manager. “You guys did me proud.” The company had just made its full-year quota in the first half of the year and the champagne was flowing. Everyone was ecstatic about what looked like a banner year — except the marketing manager, who knew the company could have done even better.

Marketing AI 114

Marketing AI Marketing Attribution Work Management Marketing Management 114

Advertisement

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

seo.co

SEPTEMBER 25, 2023

It’s a good time to be an SEO agency. There are more than 63,000 searches per second on an average day, and most consumers and business owners rely heavily on Google when researching new products and services. Moreover, the SEO industry is certainly large enough to have enough to cheese to go around. Most businesses have adapted by putting at least a little time and effort into their search ranking strategy.

Paid Content 98

Paid Content SEO Advertising Agencies Paid Search Agency 98

Martech

SEPTEMBER 25, 2023

In this series, we dig deeper into the stories of our expert contributors. This interview has been edited for clarity and length. Kath Pay has spent, essentially, her entire career in email marketing — and she still loves it. She travels the world giving presentations and training sessions, she consults with her clients, she’s the author of a best-selling book — “Holistic Email Marketing” — and she contributes to MarTech.

Multi-Channel 108

Multi-Channel Training Consulting Advertising Agencies 108

Navigate the Channel

SEPTEMBER 25, 2023

If you’re fortunate enough to be choosing a domain name for a new business venture or company site, congratulations. Good luck to you! We’re going to hit you with a couple of quick facts you should consider before we talk the importance of domain names. As of mid-2023, 45.49 percent of web traffic in the U.S. originated from mobile devices, which is down from 52.5 percent in the third quarter of 2022.

Domain 65

Domain Tips Work Management Copyright 65

SmartBug Media

SEPTEMBER 25, 2023

Preparing for a marketing presentation for your Board of Directors is an important part of being a successful Chief Marketing Officer (CMO)—particularly in a year when, across multiple industries, marketing needs to showcase their return on investment. Nailing your board presentation and showcasing your value as a CMO and the value of your company’s marketing efforts is continuously critical.

Allocation 64

Allocation Sales Qualified Leads CMO Marketing Budget 64

Advertisement

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Digilant

SEPTEMBER 25, 2023

As summer winds down, the most wonderful (and busy!) time of year ramps right up. Every advertiser knows the importance and challenges of the holiday shopping season — and the 2023 season will be no different. There’s good news on the horizon for retailers. The National Retail Federation projects that retail sales will reach between $5.13 trillion and $5.23 trillion this year, a 4-6% growth from last year.

Top of Funnel 59

Top of Funnel Campaigns Funnel Advertising Media 59

Trade Press Services

SEPTEMBER 25, 2023

The B2B sales journey is complex, typically involving multiple small decisions about your brand that lead to a decision to purchase. According to Roy Chitwood, late author of World Class Selling: The Science of Selling and president of global sales training firm Max Sacks International , there are five key impressions that impact B2B decision-making, even if the prospect is not aware of them.

Lead Ranking 52

Lead Ranking Buying Cycle B2B Sales Pricing 52

SmartBrief - Marketing

SEPTEMBER 25, 2023

I have been reading a lot of research lately. I’m not bragging. I am merely explaining my circumstances (maybe even complaining). I am developing a dissertation for my Ph.D., and I now have a stack of printed (yes, old school is the way to go with this type of project) peer-reviewed articles close to a foot high. My focus is on changes in consumer behavior, habits and wants over the last five years or, said another way, since before the COVID-19 pandemic, and how those changes affect mark

Marketing Attribution 52

Marketing Attribution Planning Advertising Agencies Marketing Analytics Tools 52

illumin

SEPTEMBER 25, 2023

The history of social media tells a story of major cultural change. With such a big shift in the way people keep in touch, it’s hard to imagine that this medium is less than twenty years old. That’s because the groundwork for today’s social media was laid years before the apps and platforms of today made their debut. While Facebook may be only 19 as of 2023, the very first use of the internet to socialize dates all the way back to 1978 with the creation of the Computerized Hobbyists Bulletin Bo

Social Media 52

Social Media Social Marketing Media Paid Social Agency 52

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Blue Flame Thinking

SEPTEMBER 25, 2023

Email marketing is a powerful tool and a critical part of your channel mix. Understanding its role within your overall plan and identifying key strategies to optimize your efforts will help set you up for success. Planning Your Email Marketing Campaign If you haven’t started email marketing yet, you can crawl, but running an email marathon should be your goal.

Enterprise Management 52

Enterprise Management Email Marketing Practices Work Management 52

Fount Media

SEPTEMBER 25, 2023

With the ever-changing healthcare landscape, staying up-to-date on the latest marketing trends is more important than ever. Email marketing is the most effective channel used by many B2B businesses across the borders. It is a cost-efficient, time saving way to engage with your targeted markets. Email marketing is a great The post What Are the Dos and Don’ts of Email Marketing in Healthcare?

Email Marketing 52

Email Marketing Paid Search Agency Efficiency Trends 52

Goodish Agency

SEPTEMBER 25, 2023

Explore how InVideo transforms video creation with strong collaboration tools, ensuring smooth teamwork and outstanding results.

Tools 52

Tools Product Video Marketing Features 52

Anteriad

SEPTEMBER 25, 2023

The post Meeting Goals and Making Plans: Finding Success in Q4 and Beyond appeared first on Anteriad.

Thought Leadership 52

Thought Leadership 52

Advertisement

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Marketing Insider Group

SEPTEMBER 25, 2023

Google’s gearing up to redefine how we experience search. Gone are the days of merely matching keywords ; the tech giant is now leaning into the power of artificial intelligence to truly understand and cater to what users are seeking. Through its testing of the Search Generative Experience (SGE) and other AI advancements, Google is championing a more interactive and natural search process.

Marketing AI 230

Marketing AI Search Marketing Generation Content Marketing 230

Act-On

SEPTEMBER 25, 2023

In our last piece in this series, we talked about the downsides of sales and marketing misalignment. Enough of that! Let’s talk about how to align sales and marketing on a common strategy. We’ll cover topics like defining a target audience, setting shared metrics and definitions, and buttoning up technology and processes. Read on to learn how working together for a common goal can align sales and marketing teams.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Marketing Qualified Leads Lead Scoring 130

Sprout Social

SEPTEMBER 25, 2023

Superior customer experiences don’t happen by accident. A well-defined customer service strategy is the foundation to every wow-worthy interaction between a business and its customers. As market competition grows more fierce, consistently delivering exceptional customer care is more vital than ever. Connecting the dots between disparate communication channels—phone, email, chat, social—is a necessary step in future-proofing your business.

Work Management 115

Work Management Marketing Management Marketing AI Service 115

Marketing Insider Group

SEPTEMBER 25, 2023

As a marketer, it can feel like getting your brand noticed in today’s crowded digital landscape requires a herculean effort. Content aggregation is one powerful solution that many are using to earn more traffic and leads. It works like this: A content aggregator funnels content into a content aggregation platform, then uses algorithms to decide where it should be distributed on other websites around the web.

Aggregators 247

Aggregators Work Management Marketing Management Service 247

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Top Rank Marketing

SEPTEMBER 25, 2023

Later this month, marketers from all around the country and globe will converge in Washington D.C. for the 13th annual Content Marketing World. Thirteen years! Just think about how much has changed in that time – not just in marketing, but in the world at large. Keeping pace and making sense of all this change is a great reason for professionals to come together each autumn for CMWorld, absorbing the wisdom of expert speakers and connecting personally with fellow practitioners.

B2B Thought Leadership 119

B2B Thought Leadership Enterprise Management Content Marketing Thought Leadership 119

ClearVoice

SEPTEMBER 25, 2023

Content marketing isn’t for the faint of heart. In fact, according to recent data, only 29% of B2B marketers say their organization is very successful with content marketing. With the constant trend shifts, algorithm changes, and ever-evolving audience preferences, staying on top of your marketing game requires continuously leveling up your skills. Essential Skill Areas for Content Marketing Not all content marketing skills are created equal.

Content Marketing 59

Content Marketing Planning Marketing Management Allocation 59

EveryoneSocial

SEPTEMBER 25, 2023

Content marketing as we’ve known it, which is centered on search optimization and sharing links that drive traffic to websites, is no longer a leading strategy. We’ve entered a new paradigm that has social media at its center and relies on sharing content that can be consumed and engaged with on the networks. This new model — which we’ll call modern content marketing — requires a significant shift in thinking, but there are big opportunities for those who can make the transition.

Paid Content 69

Paid Content Paid Search Agency Content Marketing Advertising Agencies 69