Fri.Nov 22, 2013

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Are marketers underestimating the pace of technological change?

Biznology

'Photo credit: nashworld. I speak and consult with clients frequently about the pace of technological change. I believe that all of us consistently underestimate how fast things are changing. I think that’s because the pace of change continues to increase–that means that changes don’t just continue to happen, but that the rate of change is actually getting faster.

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#BADMarketing presented by Crimson Marketing

Crimson Marketing

'Drug addiction or shopping addiction? Decisions, decisions… #BADMarketing. Image: Courtesy of studentbeans.com . The post #BADMarketing presented by Crimson Marketing appeared first on Crimson Marketing.

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B2B and B2C Marketing are Dead. Long Live B2H!

B2B Marketing Traction

'Today more thank ever, buyers want a human experience from the brands and businesses they buy from. This is true of both the business-to-business (B2B) and business-to-consumer (B2C) environments. I read with interest a recent B2B Magazine interview with Rick Segal, Chief Practice Officer at the B2B agency gyro. In it Segal ( who said that B2B marketing was dead in 2010 ) talks about how the new model of marketing involves engaging with individuals on a very human level.

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How to Be Careful Without Being Boring

Convince & Convert

'Jason Miller, Beam Global. Jason Miller , Social Content Manager at Beam Global , joins the Social Pros Podcast this week to discuss the complex legal issues of running an alcohol-related brand’s social media operations, the off-limits social channels, and how important storytelling is in the face of the visual takeover of social. Live from WOMMA Summit , it’s Social Pros!

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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4 Ways to Drive ROI with Facebook and Marketing Automation

Adobe Experience Cloud Blog

'Author: Daniel Ho Facebook advertising is a powerful tool for marketers. The social network is constantly releasing new and exciting features, enabling brands to drive traffic, awareness, new leads, and ultimately sales. On the downside, Marketers have to adapt their strategies to each upgrade and development – a challenge, to say the least! Here are 4 ways to use Facebook, combined with data within your marketing automation system, to skillfully drive ROI. 1.

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The Sights of Dreamforce 2013

Adobe Experience Cloud Blog

'Author: Rick Siegfried Dreamforce 2013 has ended! It has been an exciting and crazy week for everyone. Bigger and better than ever, this year delivered unforgettable experiences from the release of Salesforce’s new customer platform, Salesforce1, to Green Day punking out AT&T Park, to a few surprise special guests during the keynotes. Whether you attended or wished you had attended, take a moment to indulge in a few of the spectacular sights of Dreamforce!

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Webinar Recording: 9 Lead Generation Sources you may NOT be using

LeadSquared

The webinar on ‘9 Lead Generation Sources you may NOT be using’ threw light on the various lead generation sources and emphasized on those which aren’t commonly used. A number of interesting questions were asked by the attendees. If you missed it, you can watch the webinar here. View the Recording. The post Webinar Recording: 9 Lead Generation Sources you may NOT be using appeared first on LeadSquared.

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SnapApp of the Week: Ariba's Pre-Event Survey

SnapApp

Here at SnapApp, we love seeing the amazing, creative content that our customers build using SnapApp. From photo contests and bracket competitions to giveaways and sweepstakes, the SnapApps our customers build everyday continue to amaze us. Each week, our account managers will introduce you to one of the SnapApps we can’t stop talking about around the office. ——————————————————————————————————.

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Marketing Automation News from Dreamforce: B2B More Integrated, B2C Stays Separate

Customer Experience Matrix

'I spent the early part of this week at Salesforce.com ’s annual Dreamforce conference. Here are my observations. The big news was for geeks. The main theme of the conference was Salesforce1, a new set of technologies that make it vastly easier to deliver and integrate mobile versions of Salesforce-based applications. It is apparently a major technical accomplishment and at least one of my technical friends was hugely impressed.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Webinar Recap: 5 Steps to Build Your 2014 Marketing Plan

Hinge Marketing

'This week’s webinar tackled the topic of marketing planning. If you missed it, you can download the recording and slides. Here are some of the questions we received. For the sake of brevity, we’ve kept answers short, but keep in mind that each question deserves ample discussion within your firm. In our industry, we all offer similar services to similar customers that are delivered by similar teams.