ViewPoint

DECEMBER 17, 2013

'The most reliable and scalable approach to finding new B2B customers is outbound communications, whether by mail, phone or email, to potential prospects, using rented or purchased lists. B2B marketers typically select targets from prospecting lists based on such traditional variables as industry, company size and job role, or title. But new research indicates that B2B prospecting data is much more detailed these days, and includes a plethora of variables to choose from, for refining your target

Lead Ranking 225

Lead Ranking Marketing Management Lead Scoring Salesforce.com 225

Savanta

DECEMBER 17, 2013

'A client recently asked us to present to a group of CIOs from their enterprise customers. What implications, they wanted to know, does Generation Y have for the workplace? Defining Generation Y. First, let’s define Generation Y. That’s not as easy as it sounds. Generations have ‘fuzzy edges’ so it’s not always clear where they start and end. Some definitions of Generation Y include anyone born from the late 1970s all the way up to the early noughties.

Generation 172

Generation Enterprise Management Fulfillment Display 172

ANNUITAS

DECEMBER 17, 2013

'Clean, optimized and intelligent data it is paramount for marketing strategy to be effective.

Rules 171

Rules Optimization Segmentation Demand 171

B2B Marketing Traction

DECEMBER 17, 2013

'Now more than ever, a “legacy” or old website can keep you from getting found online. One of the reasons is Google’s recent emphasis on website performance and compatibility with mobile devices. Websites programmed with older technology platforms and methods often don’t perform as well as those created or updated with new technology and methods.

Marketing Websites 104

Marketing Websites High Quality Lead Social Media SEO 104

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

SugarCRM

DECEMBER 17, 2013

'[one_half valign="middle"] Partner Portal. Why Partner With SalesFUSION. [/one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. Many agencies, firms and CRM solution providers already understand the importance of partnering with a MA Company.

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Advertising Agencies Gartner Forrester Paid Search Agency 62

LEADership

DECEMBER 17, 2013

'It’s the season of gift giving and receiving and many of us struggle with making sure our shopping is done on time. Some of us take longer to get this done because we don’t just make a list of our loved ones and buy random gifts that fit within a pre-determined budget. Instead, we take the time to think about what would make the recipient of our gift really happy.

Lead Generation 53

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 53

Hubspot

DECEMBER 17, 2013

'We''ve heard rumblings about a new ad format on Facebook for a while now, but today, the social network finally rolled it out. Say hello to auto-play video ads in your News Feed! But, these auto-play video ads for desktop and mobile aren''t like your typical auto-play video ads. Normally, auto-play video ads will just start playing -- sound and all -- and then you have to spend 10 minutes searching around on your screen before you can finally find where it''s coming from. ( Yeah, they''re annoy

Facebook 57

Facebook Paid Search Agency Video Marketing Ads 57

SnapApp

DECEMBER 17, 2013

Did you know that you can take control of your SnapApp to have a holistic view of your team and SnapApps, produce targeted SnapApps, and encourage the creative process while ensuring quality? In this Customer Success Webinar we take a look at specific SnapApp functionality to help you manage and measure your SnapApps for success. Watch our Customer Success Webinar with Senior Product Manager Caitlin Geissler and Senior Account Manager Ali Noel for this 30-minute, hands-on session.

Webinar Metrics 48

Webinar Metrics Demand Creativity Analytics 48

Hubspot

DECEMBER 17, 2013

'We always hear that blogging is important for our search engine rankings. But like. why? It''s one of those things that we often just assume people know, but you know what they say about assuming. Since we haven''t explained the connection between blogging and SEO in-depth for a long time, we figured it''s high time we get to it. So, this post is going to explain how you can use business blogging to improve your SEO, and perhaps show you connections you didn''t realize existed between the two d

Organization 57

Organization Long Tail Marketing Clickthrough SEO 57

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

The ROI Guy

DECEMBER 17, 2013

'This webcast was conducted on December 5th, and provides a great overview of why traditional white papers may fall short in helping you achieve your 2014 new lead / sales opportunity goals, and why you need to have Interactive White Papers and Benefits Estimators as an essential part of your game plan. Click to download the deck: [link] Click to review the recorded session: https://alinean.webex.com/alinean/lsr.php?

Lead Scoring 40

Lead Scoring Lead Ranking Webcast Planning 40

Hubspot

DECEMBER 17, 2013

'You know how they say, "everyone loves a pregnant woman"? Well for my sake, I really hope that''s true. Sunday night, I became the unfortunate victim of every marketer''s worst(ish) nightmare: I accidentally posted to HubSpot''s company Twitter account. thinking it was my personal one. This is my story. My Social Media Slip-Up. I''m five months pregnant with my second kid, and I happen to have a baby blog I started when I was pregnant with my first son.

Social Media 54

Social Media Media PR Work Management 54

The ROI Guy

DECEMBER 17, 2013

'Recording and deck from webcast on December 17th about our new ValueStory guided selling application. Provides an overview of the need for evolving sales by guiding better value storytelling, delivering unique insights and providing financial justification. Illustrates in detail how ValueStory can help transform your sales effectiveness, showing how it can be used step by step to reshape every sales conversation into an insightful, provocative value-added engagement.

Storytelling 40

Storytelling Webcast Demand Advertising Benchmark 40

Webbiquity

DECEMBER 17, 2013

'Content marketing success starts with developing a strategy and roadmap, but the rubber hits the road with the execution of tactics (and measurement of marketing results to support continual improvement). So it is with Content Marketing Week. Where do you find ideas and inspiration for content marketing topics? What are the best practices for repurposing to get more mileage out of existing content assets?

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Tactics Content Marketing Tips Screencast 210

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Convince & Convert

DECEMBER 17, 2013

'Image via BigStockPhoto.com. Ever feel crippled by indecision? Where should we eat? What should we do? Many times, this cycle is broken when somebody in the group suggests a familiar restaurant. It’s a situation marketing and psychology expert Robert Cialdini calls a “paralysis of analysis” : times when the complexity of our world overwhelms our decision-making ability.

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Curation Design Brand Identity Branding 160

Adobe Experience Cloud Blog

DECEMBER 17, 2013

'Author: Rick Siegfried First off, Happy Holidays! This is definitely my favorite time of year. I love the snow (I’m originally from the Chicago area ), the music, the family, the food…and the creatively heartfelt marketing campaigns! This year, I’ve come across two particularly innovative, holiday-themed campaigns. Christmas + Cats = AWESOME SAUCE.

Campaigns 103

Campaigns Marketo Eye-Tracking Thought Leadership 103

Digital B2B Marketing

DECEMBER 17, 2013

'Stop grumbling about Facebook’s latest blow to marketers. You’ve increased your likes 100-fold in the last two years, and many of your competitors have too. Others have finally jumped on the social media bandwagon, adding their own voice to the marketing cacophony of Facebook. Of course your posts aren’t reaching as many people on Facebook!

Facebook 140

Facebook Television marketing Brand Identity Branding 140

Hubspot

DECEMBER 17, 2013

'With marketing minds now turning their attention to 2014 , these professionals are beginning to look at budget and strategic focus for the coming 12 months. That planning process, however, has never been harder, due largely to a raft of changes in consumer behavior and online platforms from which the majority of digital revenues will be derived. But with changes to Google''s algorithms and the continual rise of social comes massive opportunity for those businesses that realign spend to where it

Paid Content 53

Paid Content Distribution Top of Funnel Paid Search Agency 53

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Biznology

DECEMBER 17, 2013

'For the last year, I had been acting Director of Social Media at Unison , probably one of the most fashion-forward, innovative, creative, and tech-savvy web application development companies I have ever worked with. Their sites were responsive before the responsive website was a thing. They produce swipeable, tablet-optimized sites and make sure that brands that retain Unison for design, branding, development, and strategy are universally-accessible.

Marketing Websites 168

Marketing Websites Paid Content CMS Development Industry CMS 168

Hubspot

DECEMBER 17, 2013

'Trying out this whole inbound marketing thing? I bet you have some questions. Where do I start? What should I know? What are the best practices? If you could ask a top marketing expert any burning question you have, whether it''s about content creation or social media, or perhaps paid marketing or email -- what would it be? Now, wouldn''t it be great if you could just ask a marketing expert and actually receive some. well. expert answers?

Paid Content 55

Paid Content Lead Ranking Paid Search Agency Planning 55