Martech
JUNE 16, 2023
This is the first part of a three-part series on the success elements of growth. One of the things I enjoy the most about my job is how much I learn from my clients and colleagues. Over the years, I have had the incredible opportunity to work with some big brands and incredibly smart people and engage with innovative thinkers I am proud to call my clients.
SmartBug Media
JUNE 16, 2023
Research shows that users who have a great experience with your brand are likely to become great customers. Yet, even armed with that knowledge, many e-commerce businesses incorporate the same user experience pitfalls into their website design. User experience (UX) and conversion rate optimization (CRO) are powerful sales tools that enable you to generate important metrics and increase conversion rates, which ultimately lead to increased sales and revenue.
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Martech
JUNE 16, 2023
Looker Studio has released a major update to its system, unveiling 170 new fields for reporting. In order to access the new data, users must refresh their GA4 data sources. Why we care: You can now create more in-depth, detailed Looker Studio reports because they will have access to data that previously wasn’t available. Advertisers are particularly excited as they’ll have insights into landing page, user conversion, page location and session conversion rates by event data, which will help the
Content Marketing Institute
JUNE 16, 2023
You’ll never create successful marketing if you ask how to create a memorable message that resonates with all audiences. That lesson was learned this month in the reaction to Pride celebrations by brands, including Bud Light and Sesame Street.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Inbox Insight
JUNE 16, 2023
Account-Based Marketing (ABM) relies on the successful identification, engagement and nurture of high-value accounts which form the list of key accounts to prioritize your ABM activities against. As ABM relies on a high level of personalized content and experiences, as well as adapting your marketing mix to attract a specific high value segment, it can be a considerably labor-intensive strategy.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
DivvyHQ
JUNE 16, 2023
As more marketing and comms departments pump up the content volume to improve visibility and engagement, some thought should be put into how old or outdated content should be handled. Simply removing it isn't always the best approach. Here are a few of the latest best practices to consider.
SmartBrief - Marketing
JUNE 16, 2023
QR codes have continued their momentum as a way to optimize the user experience. Resurrected during the COVID-19 pandemic, they are a powerful marketing tool that allows businesses to create interactive experiences and bridge the gap between offline and online marketing strategies. In this article, we will explore the use of QR codes in interactive marketing experiences and delve into the advantages they offer.
DAGMAR Marketing
JUNE 16, 2023
In recent years, the rise of artificial intelligence (AI) has revolutionized the way businesses approach PPC campaign builds. One of the most exciting developments in this space is the emergence of ChatGPT , a language-based AI system that can interact with users in a conversational manner. A question we’ve received a few times has been, “ is ChatGPT Useful for Google PPC Campaigns?
Valasys
JUNE 16, 2023
The surge of digital technology and social media platforms has significantly influenced various aspects of our lives, including social activism. Among these platforms, WhatsApp stands out due to its vast global user base and its unique set of features that facilitate communication and information dissemination. Tools such as the WhatsApp for business, WA Web sender tool , and WhatsApp groups are instrumental in catalyzing communication efforts by enabling users to send messages, files, and image
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Drew Neisser
JUNE 16, 2023
Metrics, metrics, metrics. It’s the science of marketing that delivers budget approvals, board buy-in, and a formidable seat at the table. In this episode, we explore the B2B metrics that matter with three metrics-driven CMOs.    Tune in to get all kinds of metrics insights, with wisdom from CMOs  Kevin Sellers  of  Ping Identity ,  Deidre Hudson of  Bloomfire  (previously  Payability ), and  Khalid El Khatib of  Stack Overflow.
Sana Commerce
JUNE 16, 2023
Businesses considering a Microsoft Dynamics AX upgrade should first educate themselves on the options and best practices to keep the transition as seamless as possible. Extended support for Dynamics AX 2012 ended on the 10th of January 2023. Businesses hoping to continue on Dynamics AX should seriously consider the pitfalls of working on a system with non-active support.
Square 2 Marketing
JUNE 16, 2023
This show was released on June 8, 2023. To watch the show on demand, visit the show page here. To see all our audio and video content, check out our free streaming service, Square 2+. In this episode of What’s Wrong With Revenue? , we’re going to help you understand the differences between the four major types of campaigns available today. If you’re running marketing, or if you’re the CEO at any small to midsized company, knowing what types of campaigns are right for your business, product/servi
Contify
JUNE 16, 2023
The post Create and Distribute Intelligence Newsletters By Adding Your Insights appeared first on Contify Market and Competitive Intelligence Platform - Blog.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Versium
JUNE 16, 2023
The expansion of the REACH platform with Business Person Email Lists helps B2B marketers target the same audience across digital marketing and email.
Bluetext
JUNE 16, 2023
What’s the latest in AI tools? After months of new software making significant waves in the creative industry, Adobe has finally launched its own AI image generator. While still in the beta stages of development, the debut of Adobe’s Firefly & Generative AI marks a significant enhancement to the creative suite already in use by millions. So rather than payingfor and downloading additional products, such as DALL-E or MidJourney, designers now have the tools of AI at their fingertips wit
Huptech Web
JUNE 16, 2023
Table Of Contents Introduction What does optimizing eCommerce navigation mean? Aspects of Good eCommerce Navigation Poor and Good Website Navigation Examples Exploring the Building Blocks of Site Navigation Best Practices and Tips for Ecommerce Website Navigation Most Frequently Asked Questions Wrapping Up Introduction Get ready to embark on a journey where we unlock the secrets to creating easy-to-navigate websites and crafting an online shopping experience that feels as smooth as gliding on a
Binary Demand
JUNE 16, 2023
[ps2id id=’introduction’ target=”/]A SaaS B2B content syndication platform is a central hub that makes it easy to distribute and track content across numerous digital channels to foster engagement with their target market. Businesses looking to generate leads and expand the reach of their content can gain several advantages from B2B content syndication solutions.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
PathFactory
JUNE 16, 2023
A B2B Lead Nurture Manual: Best Practices for the Perfect B2B Lead Nurture Flow According to our 2023 Content Intelligence Report: The Rise of the Anonymous B2B Buyer , B2B content consumption has started to normalize when compared to the huge spike of content consumption during the pandemic. With that said, B2B content consumption is still higher than it was pre-pandemic, and the level is likely a ‘new norma’ What does it all mean?
SalesIntel
JUNE 16, 2023
Sales teams are constantly looking for tools and platforms to streamline their l ead generation and prospecting efforts. Cognism, a popular sales intelligence platform, has gained considerable attention in recent years. One of the key features of Cognism is its vast international database, which is one of the largest in the industry. This database contains a wealth of information on millions of companies and professionals from various industries worldwide.
Outgrow
JUNE 16, 2023
Customer Centric Marketing: Strategies for Success and Growth Want to have more customers by spending less money? Well, we aren’t kidding! There are a few underused marketing strategies that brands have used to achieve this. And customer centric marketing is one simple way to get started. Let us show you how. Customer-centric marketing is one of the most important strategies one can implement for their business.
Salesforce Marketing Cloud
JUNE 16, 2023
Smartphones and other connected devices have made the modern workforce increasingly mobile. Now, teams can stay connected and work in new ways on planes and factory floors, in warehouses and big-box stores. The flip side of that mobile freedom? When a device does lose connection, productivity can drop dramatically. If the Wi-Fi stutters, or a satellite connection gets choppy, you don’t know how much of your work gets lost along the way.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
SpotMe Blog
JUNE 16, 2023
You know how hard it is to get HCPs to pay attention these days. Their inboxes are overflowing, they have a million things demanding their time, and the last thing they want is another sales pitch about some new solution that likely won’t actually make their lives easier. But, it’s your job to figure out how to cut through the noise and engage HCPs with your important messages and services.
Single Grain
JUNE 16, 2023
Creative burnout can be a daunting phenomenon for content creators and marketers alike. Whether you’re experiencing a creative block, content idea fatigue or an overwhelming pressure to pump out creative content, it’s really hard to feel inspired or productive. So what do you do when burnout strikes and you’re running out of ideas?
Single Grain
JUNE 16, 2023
Is your company starting a new advertising campaign? Or maybe you’re interested in expanding your existing online ads. If so, you will need to have a better understanding of the different types of online advertising to attract the right consumers and convert leads. From native to display ads, this article will break down the different types of online advertising you may wish to consider for your marketing plan.
Single Grain
JUNE 16, 2023
Marketing stagnation is a common pitfall for businesses. It’s the proverbial quicksand where the more you struggle with the same old strategies, the deeper you sink. So if you’re feeling stuck, how do you “unstuck” your marketing strategy? In this post, we’ll take a look at what causes stagnation and go through several tactics to revive and refresh your strategy so you can start growing again.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
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