markempa
JUNE 16, 2014
'Tweet Getting to the heart of lead cost is not easy. There are a multitude of factors to consider. For example, should you factor in nurturing into the costs? Even then, how much? In today’s B2B Lead Roundtable Blog post, I wanted to explore cost per lead by sharing a few tips and insights from the panel of industry experts that spoke on the subject at MarketingSherpa Lead Gen Summit 2013.
KoMarketing Associates
JUNE 16, 2014
'As the 2014 World Cup is officially underway, the attention of the sports world (and even those outside the sports world) has turned to Brazil, where 32 of the top teams in the world will be competing to take home the famed gold trophy. Now, much like your average American, I feel that professional soccer falls somewhere between Cornhole and Quidditch in terms of everyday sports importance.
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Marketing Insider Group
JUNE 16, 2014
'By now, you’ve likely heard about the New York Times Digital Innovation Report. The nearly-100 page report was leaked by Buzzfeed last month and became more than the talk of the town in New York city right before Internet Week where I presented on the content marketing imperative. The NYT’s analysis of its own Digital Innovation also became one of the most talked about reports in digital media, marketing, and even in technology circles.
Crimson Marketing
JUNE 16, 2014
'“We live in a very complex and kind of fragmented ecosystem and it’s getting more fragmented, more complex all the time,” says Daniel Kehrer—digital thought leader, major media columnist and. The post Daniel Kehrer, MarketShare’s VP of Marketing: What’s Missing From Your Technology Marketing Action Plan? [Podcast] appeared first on.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Convince & Convert
JUNE 16, 2014
'This is the seventh in a series of videos culled from an interview about content marketing I did with Terry Foster of Cision Canada. Cision (the USA version) is also a sponsor of Convince & Convert and our Social Pros podcast. (here’s a post I wrote about their nifty content amplification tool ). [link] For more of this series (and others) please subscribe to my YouTube channel.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Hinge Marketing
JUNE 16, 2014
'At Hinge we have been studying Visible Experts℠ , people who have attained high visibility and expertise in their industry, creating a personal brand that is recognizable industry-wide. We study them because we want to understand how they attained that status and what we can learn from them. This profile focuses on Jay Baer, a Visible Expert for digital marketing.
SugarCRM
JUNE 16, 2014
'The post Online Marketing Automation appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion.
JotForm
JUNE 16, 2014
One of the first things that every web site should do is to build and maintain a mailing list. JotForm is an easy way to create sign-up forms and start building your list. The problem for many marketers is what do they do next. Obviously, you need to start interacting with your list and begin tellin.
Adobe Experience Cloud Blog
JUNE 16, 2014
'Author: Rachel Kavanagh There’s no doubt about it: automating your marketing can bring incredible efficiencies to your business, allowing you to scale your efforts without losing precision. But you don’t want your automated messages to feel automated – you want your marketing to feel personal, to build connections, and you also want it to amplify your brand.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Biznology
JUNE 16, 2014
'Welcome to another edition of link building basics. This is the second installment in a series of posts I am writing here on Biznology that cover link building basics and fundamentals. For marketers and business owners alike, SEO – and especially link building – can seem like a foreign concept that is exceedingly technical and confusing. Link building can be intimidating at first, but links remain an integral part of search and link building is an essential part of online marketing.
Hubspot
JUNE 16, 2014
'At this moment, there is an article making the rounds called " The Confidence Gap." The premise of "The Confidence Gap" is that there exists a divide between those who lead and those who stagnate, and it all comes down to -- I’m not ruining any plots here? -- confidence. There’s more to it, of course. There are studies and gender lines that run through it.
Hubspot
JUNE 16, 2014
'With over 70 million active users on Pinterest , some are bound to be making mistakes. Some of the mistakes we make can be pretty bad, though not that big of a deal in the grand scheme of things. Let''s say you try your hand at a double rainbow cake and end up with a tie-dye mess. It''s not the end of the world -- you can throw out the ruined cake (or eat it, if it''s still edible) and move on with your life.
Hubspot
JUNE 16, 2014
'This post originally appeared on the Opinion section of Inbound Hub. To read more content like this, subscribe to Opinion. Don’t take this the wrong way. We can still be friends and all, but if you think you are doing content marketing, you may need to think again. After an 18-month hiatus from marketing events, I recently rejoined the circuit, when an observation startled me like a locker room towel-snap: There’s more talk of content marketing than ever before, but fewer actual res
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