Customer Experience Matrix
JUNE 27, 2014
'It’s been a while since I wrote about Customer Data Platforms , but only because I’ve been distracted by other topics. The CDP industry has been moving along nicely without my attention: new CDPs keep emerging and the existing vendors are growing. Fliptop wasn’t on my original list of CDPs, having launched its relevant product just after the initial CDP report was published.
B2B Marketing Traction
JUNE 27, 2014
'I recently published one of my most popular blog posts on the Business 2 Community blog and was happy to see that it was widely shared and liked by readers. Happy, that is, until “the comment.” A person who says they are also a “B2B Marketing Consultant” wrote a comment that was dismissive of my entire post and, in my opinion, snarky in tone.
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Convince & Convert
JUNE 27, 2014
'Tweetable Moments We want to humanize our brand as much as possible. danafromAZ Tweet This Find the Love Sprouts Farmers Market is growing quickly. With 25 new stores opening this year, this natural food grocery chain has a lot to be excited about. Dana and her team use social to make these launches as successful as they can possibly be. One of their challenges that social can help overcome comes from expanding to new regions.
Adobe Experience Cloud Blog
JUNE 27, 2014
'Author: Stephanie Barnes After spending yesterday morning glued to the USA vs. Germany game , Marketo has officially contracted World Cup Fever. But we aren’t just in it for the team rivalry – we’ve also been fascinated by the ads. The FIFA World Cup is more than a sporting event; it’s a chance for brands to go head to head on our TVs, our mobile devices, and all over social media.
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Crimson Marketing
JUNE 27, 2014
'Who’s going camping this summer? #BADMarketing. Image: Courtesy of Imgur. The post #BADMarketing from OFF! appeared first on.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Hubspot
JUNE 27, 2014
'"Do you have any questions for me?". We''ve all been on the receiving end of that question in an interview -- and if you''re prepared, you''ve probably got some good questions you usually cycle through. But we want to be better than "good" in an interview. We want to be standout candidates that hiring managers are excited to extend an offer to. Here are some questions that''ll make hiring managers'' ears perk up -- try them at your next interview and see how the conversation changes.
SnapApp
JUNE 27, 2014
Here at SnapApp, we love seeing the amazing, creative content that our customers build using SnapApp. From photo contests and bracket competitions to giveaways and sweepstakes, the SnapApps our customers build everyday continue to amaze us. Each week, our account managers will introduce you to one of the SnapApps we can’t stop talking about around the office. ——————————————————————————————————.
Hubspot
JUNE 27, 2014
'Cartoonist and best-selling author Hugh MacLeod once said, “If you talked to people the way advertising talked to people, they’d punch you in the face.” It may be of no surprise that fewer than 25% of U.S. consumers trust ads and marketing messages in print or online publications. Y et every day we continue to fill our emails, websites, and promotional materials with meaningless marketing jargon and gibberish.
i-Scoop
JUNE 27, 2014
'Intelligent information management (IIM) was traditionally defined as “a set of processes and underlying technology solutions that enables organizations to understand, organize and manage all types of data” The keywords: processes, technology, data, management and understanding. Now, where is the intelligence? It’s still there but it’s broadening its scope.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Hubspot
JUNE 27, 2014
'It takes a good deal of effort to draft, design, and finalize an infographic, but it doesn''t take a lot of effort to read an infographic -- which is exactly why people love them so much. Humans have short attention spans and, let''s face it, the internet is cluttered. To stand out, boost engagement, and increase shareability, many marketers have turned to visual content -- especially infographics.
Biznology
JUNE 27, 2014
'I heard a horror story the other day from a consumer packaged goods executive ranting about a meeting with a vendor. “I gave the guy an appointment, and he spent the whole time presenting his product,” she said. “[He] never asked me a thing about my situation, and what I needed.” Another exec chimed in, “Yeah, when I hear about an interesting new solution, what I need most is to sell it internally.
Hubspot
JUNE 27, 2014
'The definition of a whitepaper varies heavily from industry to industry, which can be a little confusing for marketers looking to create one for their business. The old school definition comes from politics, where it means a legislative document explaining and supporting a particular political solution. In tech, a whitepaper usually describes a theory behind a new piece of technology.
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