Biznology

AUGUST 1, 2014

'Retargeting is a hot subject. If you surf the web at all, you probably find yourself stalked by ads. If you venture onto someone’s site, or execute a search, you will be followed for weeks by the ads that want nothing more than to get you to please come back and buy. And if you are a digital marketer, you’re probably doing this, too. But are you doing much simpler things that pay off even better?

eCommerce 131

eCommerce Internet Marketing Newsletter Paid Search Agency 131

Convince & Convert

AUGUST 1, 2014

'Tweetable Moments It’s nice to have a really engaged staff on social to help build the awareness. wrdodger Tweet This Social Museum At the Royal Ontario Museum , Ryan Dodge leads a social media team that includes every staff member in the museum. He encourages social media usage on both the personal level and the professional level across the institution.

Social Media 154

Social Media Media Public Relations Practices 154

Paul Gillin

AUGUST 1, 2014

'Dorky college senior, 1979. On Aug. 31, 1975 my parents dropped me off at the Boston University dormitory at 700 Commonwealth Ave. with a suitcase, a box of basic living supplies and a squash racket. I have no idea why they gave me the squash racket. I was never any good at squash. The next few days were some of the loneliest of my life, but it didn’t matter.

Opinions 88

Opinions Studies Personalization Design 88

Hinge Marketing

AUGUST 1, 2014

'As a professional services firm, you pride yourself on the value you offer each and every client. As important as it is to provide customers with a valuable service, it’s as equally important to educate audiences through consistent, high-quality content. A 2014 B2B Content Marketing report from The Content Marketing Institute, MarketingProfs and Brightcove, found that 93% of B2B marketers use content marketing.

Video Marketing 73

Video Marketing Service Case Study Case Studies 73

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Hubspot

AUGUST 1, 2014

'Raise your hand if you are maniacal about monitoring your blog traffic. Is your hand raised? Mine is, too. I check out our traffic every day, sometimes multiple times a day. Most of the time, it''s great to be so in-the-weeds -- if I notice a sudden dip, I can quickly react. Other times, it''s much more helpful to zoom out. With a bird''s eye view, you can see patterns that are really important, like how fast your blog has been growing.

Analysis 58

Analysis Allocation Correlation Click Rate 58

Hubspot

AUGUST 1, 2014

'Recently two different social websites admitted they ran experiments on users who had no idea they were being experimented on. Facebook ran tests to see if they could affect users'' emotions, and OkCupid ran tests mismatching users to see if they would interact with each other differently. The impact of these social experiments was pretty small, but they raise important questions about the ethics of social experimentation.

Ethics 57

Ethics Facebook Case Studies Social Networks 57

LEADership

AUGUST 1, 2014

'In order to increase the success rate of your marketing campaign, I recommend you view the infographic, “The Science of B2B Online Marketing.”. Circle S Studio , a marketing and design firm based in Virginia, designed this interesting infographic, which highlights six components for creating an effective online marketing campaign. Components highlighted in the infographic – such as strategy, content marketing, generating traffic, generating leads, lead management and analytics – also stress not

Online Marketing 71

Online Marketing B2B Marketing Marketing Management Marketing Automation Services 71