Wed.Mar 15, 2017

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Understanding Generational Social Media Preferences

grow - Practical Marketing Solutions

By Brooke B. Sellas, {grow} Contributing Columnist. I’m starting to wonder if marketers are too caught up with millennials to really think about generational nuances on social media. Because there’s more to marketing than millennials. Like me, Generation X. Social works on us too, ya know! According to the Q1 2017 Sprout Social Index. 64.7% of Gen Xers use Facebook regularly. 58.9%

5 Email Reactivation Campaigns That Win Subscribers Back

Modern B2B Marketing

Author: Mike Madden “She loves me… she loves me not… she loves me! SHE REALLY LOVES MEEEEEEEEEE!!!”. We’ve all been there. As children, we left it up to flower petals to determine if our crush liked us back. Simpler times, am I right? But as marketers, we know that our subscribers’ emotions aren’t so black and white. Unfortunately, you can’t please everyone. I’m moved to tears.

Why CMOs Should Embrace Ad Blocking

It's All About Revenue

According to eMarketer "the percentage of people using ad blockers is growing at a significant rate, though blocking established much of its presence earlier in the decade." " They expect three in 10 Internet users will be using blockers by the end of 2018. eMarketer also cautions advertisers and marketers that while ad blocking "is still in a volatile stage, it is possible.

Ads 71

The Top 5 Worst Brand Video Marketing Fails from the Past Year

Vidyard

Big brands have the data and the resources to keep their finger on the pulse of social, political, and cultural topics. These resources create pressure to broadcast the right messaging in their video marketing campaigns. Getting the message wrong can spell disaster on a global scale, just as getting the messaging right can open new doors to spikes in sales and popularity. Go figure. Damn, Daniel!

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5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

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How To Create More Long Term Brand Promoters

B2B Marketing Insider

Even with all of the advances and changes in the world of marketing, word-of-mouth is still the most effective tactic. People trust the recommendations of their friends and family when it comes to products. Now, there are customers who like a product and will give a referral if asked, and then there are promoters. Brand […]. Marketing Strategy

Are Notifications Driving Us Crazy?

Hubspot

How do you start your mornings? If you’re like me, your morning routine might look something like this: You check email from your phone before even getting out of bed, you scan headlines on Twitter while you brew your morning coffee, and you look at Facebook, Instagram, and Snapchat during your commute to work to see what your friends are up to. Notifications, or Drugs for Your Mind. RescueTime.

[VIDEO] The Role of Story in Account-Based Marketing

DiscoverOrg

We all should know by now the power of storytelling in business. After all, stories guide and enrich our personal lives every day in many ways: the learning we pass along to our children, the laughs we have with friends, the binge watching, or the novels we get lost in during a lazy weekend. Story is woven into the fabric of our lives, and we’re richer because of it. Given that point, why should the same principles not apply when we’re all at work? Of course they do, and then some. Sean Buvala – some points rooted in psychology are worth mentioning. Watch the Video. Nice up, Zuora.

3 Ways To Adopt A Multi-Channel Marketing Strategy

Radius

As a Customer Success Manager at Radius, I am lucky enough to work with some amazing clients day in and day out. Some are startups who are brand new to outbound marketing while others are in the Fortune 500 and have helped shape marketing trends. Check out this article by the Pedowitz Group to learn the difference between multi-channel marketing and omnichannel. You’re not alone. Wrapping it up.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Demystifying Creative Success: How to Build a Creative Career from Scratch

Hubspot

If you start your career at a corporate bank, the path to success is usually presented as a clear progression of incremental promotions, straightforward skill requirements, and predictable time lines. For those of us hell-bent on pursuing a creative career, there is no luxury of a well-trodden path. It's grueling, inexact, and more than a little dependent on luck. Do it actively. No question.

How to Generate Fresh, Customer-Centric Content

Kapost

Being innovative and creative is a big part of marketing, but campaigns based on customer-centric content topics are game changing. It’s like taking the highlight reel of all your customer’s desires and showing how your business can meet needs easily; it’s akin to a magical partner that doesn’t mind doing all the housework, so you can relax. 5 Tips for Zeroing in on Customer-Centric Topics.

Create. Captivate. Engage. The Art of Interactive Experiences

distribion

The past few years have witnessed a dramatic shift in the way marketers operate to be successful. Businesses are ditching old school marketing and lead-generation strategies for experiential, interactive techniques. Customers have welcomed this change in methods as they are clearly not impressed by the bombardment of directionless, valueless content. Thus, the buzzword is interactive. Did you know?

Is your brand making maximizing interest from potential customers?

Biznology

In a digitally-charged world, the sales and marketing funnel is more important than ever. Engaging customers long before a sale, and even longer after it, are keys to building brand confidence and growing your revenue. At each of the four stages of a sales funnel your goal is to be front of mind, engage, provide value, and move the customer to the next stage. Discovery. Now what? Provide value.

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.

7 Components of a Successful Brand Logo

Opentopic

Why do some brands tank while others succeed overnight? “Brand is a perception and perception will match reality over time.” ” -Elon Musk It seems like a silly question since dozens of factors contribute to a brand’s success or failure. It could fail because of bad service or bad products, or maybe the business is just in a bad location. The post 7 Components of a Successful Brand Logo appeared first on Opentopic. Brands & Marketers

5 Lead Generation Strategies You Probably Never Thought Of

SnapApp

Creating killer content – especially the interactive kind – is a great way to drum up leads. Adding opt-in forms in a variety of places around your website is another great tactic. So is gathering email addresses from visitors at your trade show booth, or putting a link to a landing page in your email signature …. You’ve probably heard all these ideas a hundred times, spun in different ways.

The new battleground for marketing-led growth

Opentopic

In the digital age, consumers are always shopping around. New research shows that hooking them early is the strongest path to growth. The CEO of a branded apparel company was troubled and began putting some tough questions to the marketing department. The company had spent substantially on promotions and loyalty-rewards programs to drive much-needed growth based on studies showing that. The post The new battleground for marketing-led growth appeared first on Opentopic. Brands & Marketers

Tips on How to Be More Personable on the Phone

Lead Liaison

There’s a good chance that you spend a lot of time on the phone for work. You might have to prospect for clients or speak to existing clients. Whatever the case may be, you need to be as personable as possible. Follow these tips and you’ll be more personable and engaging in no time at all. Keep Good Notes. Keep good notes when you interact with people on the phone. Have a Personal Conversation.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Marketing Effectiveness: What It Is and 4 Ways to Measure It

B2B Lead Blog

Marketing effectiveness is measured by how well a company’s marketing strategies increase its revenue while decreasing its costs of customer acquisition. You will always win the day if your marketing continually lowers the costs of finding and winning business, while also increasing the value of that business. However, how does one go about measuring both […]. Digital Marketing

Blockchains as a new kind of quantifiable brand equity?

chiefmartech

The following is a follow-up guest post by Jeremy Epstein , CEO of Never Stop Marketing , to his previous articles on blockchain marketing , blockchain brand promises , and blockchain brand “logos” Jeremy currently works with several of the leading companies in the blockchain and decentralization space. How do you measure “brand equity” today? The go do for marketers?

Is Content Marketing Killing Your Customer Conference?

Act-On

I consistently hear from clients and colleagues how hard it now is to drive attendance to annual customer and user conferences. Many vendors do everything under the sun to entice customers to sign up, yet these events still suffer from below-goal attendance and a hit to the bottom line. Why is this? Many of us remember when customer conferences were all the rage in the early-to-mid 2000s. Customers hungered for the vital information and vendor connections conferences gave them—needs that weren’t met in other ways at that time. So what’s changed? The buyers aren’t necessarily the users.

How to Create a Partnership Marketing Plan that Drives Growth

Hinge Marketing

In Hinge’s 2017 High Growth Study , we asked respondents to rate the impact of 24 possible marketing techniques. Of these, the technique that was rated as having the most impact was a bit of a surprise: partnership marketing. One-third of the high growth firms we surveyed rated its impact as significant (they rated it a 9 or 10 on a ten point scale). How many no-growth firms gave partnership marketing a high rating? So what are we to make of this finding? First, let’s clarify what we mean by partnership marketing. Download the “2017 High Growth Study Research Summary” Here. Any Industry

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

Sales Leaders: You’ve Got the Data, Now What?

Sales Intelligence View

InsideView is proud to partner with some incredible companies that are redefining the B2B sales and marketing space by integrating real-time data and insights into their applications. LiveHive, a provider of an innovative sales acceleration platform that drives faster time-to-revenue, is an example of one of those partnerships. The following blog is authored by LiveHive and has been […]. Partners Sales b2b apis crm api insideview api insideview api partner insideview app partner insideview livehive insideview partner insideview partnership

Including a “Human Touch” in a Technology-Driven World

Engagio

Technology is amazing. Amazon’s Alexa knows much more than just my favorite songs. For instance, she knows what types of music I like and makes recommendations for me. And Apple’s Siri knows the fastest way home from the office, taking into account traffic, construction, weather conditions and even special events nearby that might affect my route. and 3.4% Potential buyers (e.g.

Account-Based Sales Development In A Predictive World

Infer

This interview was originally published on the Outreach blog by Jeremy Garbutt , Sales Development Manager at Infer. Like any lean, fast-growing company, our sales team at Infer struggles with the age-old conundrum of quantity vs. quality. However, thanks to Outreach’s automation, we’ve been able to avoid spreading ourselves too thin. By using this great solution alongside our company’s own predictive and profiling platform, we’re tackling personalization at scale and really honing in on our highest quality leads. Our sales development team lives in Outreach today.

Digital Marketing Strategy: An A to Z Glossary

Opentopic

Digital marketers love to throw words around. Some of them might not mean anything to you yet, but that doesn’t mean they don’t mean anything at all. When everyone’s speaking “marketese,” you need to be able to keep up. That’s why we’ve made this digital marketing glossary – to get to the bottom of what they’re talking about. Whether you’re. The post Digital Marketing Strategy: An A to Z Glossary appeared first on Opentopic. Brands & Marketers

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

21 Stats You Need to Know About Marketing Automation

SnapApp

Marketing automation is a topic we’re hearing a lot about in 2017. From robust marketing technology stacks to standalone tools, automation is improving operations around the world. How are they doing that? By simplifying what used to be time-consuming tasks for marketers. The Big Marketing Automation Stats. Gartner. . Regalix. . Marketing automation drives a 14.5% reduction in marketing overhead.

Digital Marketing Strategy: An A to Z Glossary

Opentopic

Digital marketers love to throw words around. Some of them might not mean anything to you yet, but that doesn’t mean they don’t mean anything at all. When everyone’s speaking “marketese,” you need to be able to keep up. That’s why we’ve made this digital marketing glossary – to get to the bottom of what they’re talking about. Whether you’re. The post Digital Marketing Strategy: An A to Z Glossary appeared first on Opentopic. Brands & Marketers