Marketing Insider Group

DECEMBER 30, 2014

'By NewsCred Contributor, Dawn Papandrea. Millennials – also referred to as digital natives or Gen Y – created the art of consuming copious amounts of content across multiple devices at all times. Despite this ongoing consumption, 45 percent of Gen Y simply are not impressed with the content that marketers are serving up. That according to a new study, “Content Marketing Best Practices Among Millennials,” by Yahoo and Tumblr, in partnership with Razorfish and Digitas.

Impressions 201

Impressions Content Marketing Work Management Marketing Management 201

Customer Experience Matrix

DECEMBER 30, 2014

'I’ve been working on that screenplay about marketing to things (see Do Self-Driving Cars Pick Their Own Gas Station? ). It’s not going well – all the scenarios seem to end up with self-aware computers taking over the world, which is both depressing and unoriginal. But I did come up with some interesting thoughts to consider while you’re waiting for that (computer-controlled) ball to drop at midnight.

Planning 171

Planning Work Management Marketing Management Paid Search Agency 171

Convince & Convert

DECEMBER 30, 2014

'More than any other content format podcasting is poised to explode , because it’s the one type of content you can consume while also doing something else. That’s why we built MarketingPodcasts.com (the only search engine for marketing podcasts), and also why we at Convince & Convert are positively THRILLED to launch our third podcast… Content Pros.

Content Marketing 144

Content Marketing Content Advertising Agencies Paid Search Agency 144

Adobe Experience Cloud Blog

DECEMBER 30, 2014

'Author: Shanna Cook I’ll be the first to admit that I love celebrating the holiday season, or really any holiday for that matter (yeah, even the made up ones like national fro-yo day). But as a brand marketer, I sometimes cringe when it comes to holiday planning meetings, because we’re forced to find the right holiday tone for our brand — often somewhere between overly cheery and overwhelming, and being called The Grinch for not doing anything.

B2B Thought Leadership 104

B2B Thought Leadership Social Media Thought Leadership Education 104

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EMagine B2B Blog

DECEMBER 30, 2014

'Wouldn’t it be nice if you could take your entire data center filled with racks of servers and hardware and move it to one virtual spot that you could access anywhere, anytime? Well, thanks to Amazon Web Services (AWS), now you can! In addition to the unlimited products available on Amazon.com, the ever-so-popular retail site, now offers a variety of global services to assist large organizations in running a large-scale, transactional IT infrastructure.

Enterprise Management 84

Enterprise Management Amazon Marketing Management Service 84

Hubspot

DECEMBER 30, 2014

'I love reading simple writing. It’s clear. It’s easy to understand. And it doesn’t force me to work hard. But simple writing is easier said than done. Even though it’s easy on the readers, it’s hard for the writer. In this article, I''ll go over what I mean by "simple" in writing, and then give you eight tips on how to simplify your writing. What do I mean by ''simple''?

eCommerce 61

eCommerce Tips SEO Organic Leads 61

Content Standard

DECEMBER 30, 2014

Social media continues to grow through the explosion of both participation and platform options, but event promotion requires certain attention that social marketing can’t provide. According to Reglix’s State of B2B Event Marketing report, 91 percent of marketers invest in events as a channel for driving lead generation while spurring on brand engagement.

Event Marketing 40

Event Marketing B2B Marketing B2B Paid Search Agency 40

Hubspot

DECEMBER 30, 2014

'It seems like everyone is trying to be funny in their marketing these days, but why? Well, it works. Humor is a way to sell your brand without outwardly selling something , and consumers certainly don’t want to feel like you’re taking money right out of their pockets. By appealing to a consumer’s emotions you’re able to engage them and make them remember you.

Brand Identity 61

Brand Identity Branding Paid Search Agency Marketing & Strategy 61

Content Standard

DECEMBER 30, 2014

It’s a new marketing world. Gone are the days when what is said about your brand is the only thing that matters; today, it’s who says it that’s important. While celebrity endorsements have been around since long before Camel cigarettes used John Wayne to push its product in 1950, they have taken an increasingly important role in present-day marketing.

Marketing Strategy 40

Marketing Strategy Marketing & Strategy Peer-to-peer Opinions 40

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Paper

Hubspot

DECEMBER 30, 2014

'Ever wonder how Google manages to serve you just the content you''re looking for? You put in a few words, and within a few microseconds, you''ve got pages and pages of results ready to address your query. It''s so fast, so accurate, and so comprehensive, it almost seems like magic. Almost. But we all know there''s more to delivering great search results than waving a magic wand.

Google 61

Google SEO Process Content 61

The Freeman Company

DECEMBER 30, 2014

'PCMA highlights it''s partnership with FreemanXP on the Convening Leaders'' Learning Lounge'

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40

Biznology

DECEMBER 30, 2014

'I have a modicum of online reputation with the people who matter to me. I also have search locked down. It’s not the result of being on the web since 1993 either, it’s because I keep a core business and do just about everything else to build my reputation, to build my name recognition, to build my brand, and to really let the world know not only what I am selling but what I actually know and can do.

Ad Building 170

Ad Building Brand Identity Branding Youtube 170

Webbiquity

DECEMBER 30, 2014

'Content marketing is a hot topic. According to Google Trends , searches for “content marketing” have increased 150% in the past two years. 90% of companies now use content marketing , and collectively they will spent $135 million on digital marketing content this year. Image credit: Intergage. Yet marketers still have many questions about content marketing strategy and tactics.

Content Marketing 193

Content Marketing Planning Tips Paid Search Agency 193

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KoMarketing Associates

DECEMBER 30, 2014

'Last week I shared a few thoughts on what made 2014 a success at KoMarketing as well as our most popular posts and columns from the past year. But our broader online marketing community helps drive our determination for success and provide inspiration to work harder. We’re fortunate to be in an industry where ideas and insight are so freely shared, explored, and discussed by talented professionals and writers.

Online Marketing 189

Online Marketing Peer-to-peer Curation Marketing & Strategy 189

Hubspot

DECEMBER 30, 2014

'Whether SNL is having an on- or off-year, one place they always shine is commercial parodies. Personally, I think they had an "on-year" this year -- but whether or not you agree, you''ll have to admit they produced some laugh-out-loud fake commercials. I figured most marketers'' minds would be geared more toward New Year''s Eve planning than campaign planning today, so I compiled a round-up of the best SNL commercials of 2014 as a little light-hearted respite for you in the office today.

Planning 55

Planning Creativity Video Marketing Ads 55

Convince & Convert

DECEMBER 30, 2014

'We published 372 posts here at Convince & Convert in 2014, and these are the 14 most popular. When we started this analysis, we figured there would be some killer posts, but it’s amazing how neatly these correlate to the big digital marketing trends of the past year. These 14 popular posts neatly encapsulate what businesses need to do to improve their digital marketing, in 2015 and beyond.

Best Practices 147

Best Practices Storytelling Marketing & Strategy Youtube 147