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NUSPARK OCTOBER 28, 2011 Is Blogging Right for my Business? The Benefits of a Business Blog The strategy of blogging, especially from a b2b perspective, can be somewhat misunderstood. What are your goals? Thought leadership, SEO, lead generation? How do I get people to read it? How to I build subscribers? Are my audiences really interested in my thoughts? So I thought I’d raise the question on the benefits of blogging to the NuSpark Marketing content alliance team, and get their reaction to the following question. I’m not convinced a blog is right for my business, plus I’m concerned over time and resources. Below are the responses. . From Apryl Parcher. From Maureen Monfore. | AD YOUR COMMENT HERE OCTOBER 28, 2011  Infographic of the Week: Top 20 Social CMOs [INFOGRAPHIC] These companies use social media to promote themselves, but how social-friendly are the people in these companies. Take a look at the CMOs of Major Fortune 500 companies and how “social” they really are. Thanks @MarkFidelman and @HenryMin. Educating Infographics Modern Business CMOs fortune 500 infographic infographic of the week social media | TOMORROW PEOPLE OCTOBER 28, 2011  Websites With More Content Generate More Customers [New Infographic] How do you act big? Our research shows that websites that create lots of content , build active social media profiles , and blog regularly are much more successful online than their peer. This isn't a surprise though - We've all known that blogging, social media, and great content were the keys to successful inbound marketing. From: HubSpot Marketing Software | LEADER NETWORKS OCTOBER 28, 2011  What It Means To Be An Online Community Builder For the past 15 years, cocktail parties were tough. When people would ask what I do for work, my response, "I build online communities for business," would serve as a natural repellant to further conversation. am happy to report that my social life is getting better these days, as online communities are all the rage. Leave it to a community builder to approach a puzzle with a unique solution!). | | | | | | | |
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MARKETING GENIUS BLOG | FRIDAY, OCTOBER 28, 2011  What are YOUR Marketing Automation Needs?
If you talk to most sales people at a Marketing Automation company, they will try to convince you as to why you should purchase their system over a competitor’s. The truth is, before you even get to the point of having a conversation with a sales person from a Marketing automation vendor, you should already have an idea of what you’re trying to solve. Carlos Hidalgo from the Annuitas Group and the Marketing Automation Institute (#marketingautomation) Institute was interviewed recently and makes this point very well. How to be sucessful from Carlos Hidalgo on Vimeo. For instance. MORE >> -
SAVVY B2B MARKETING | FRIDAY, OCTOBER 28, 2011 Savvy Week in Review: October 28
We look forward to Friday for the obvious reasons, but also love that it's time for us to compile our favorite reads of the week. So read on and enjoy! And point us to your faves of the week! 10, 862 Comments Later, I Realize Blog Comments are NOT a Business Model by @TheSalesLion. Marcus Sheridan brings us another a-ha moment with this post that is especially appropriate for B2B bloggers. Six Ways to Challenge Best Practice Plus Measurement by @Soulati. Thought-provoking, kick-in-the-pants post from Jayme Soulati. Tips for More Effective Email Campaigns by AshleyZ on @toprank. MORE >> -
CONVERSIONATION | FRIDAY, OCTOBER 28, 2011 Conversion Rate Optimization Research Shows Blatant Lack Of Strategy
Businesses with a structured way to convert website visitors into customers are more likely to get better conversion rates and boost sales than those that are more disorganized. Econsultancy’s Graham Charlton reported on this finding from the company’s latest Conversion Rate Optimization report in a recent post. It seems obvious but apparently for many marketers [.]. Blog Conversion Research A/B testing conversion optimization conversion rate optimization CRO MORE >> -
B2B VOICES | FRIDAY, OCTOBER 28, 2011  Social Influence Matters! No, It Doesn’t!
There’s a growing debate on the relevance of social influence. From services like Klout to the Social Business Index , everyone seems to be discussing either how to measure influence or how to be influential. As Paul Colligan asks, “ Does any of this matter ?” ” We decided to join the discussion and look at it from a B2B brand perspective. This discussion around thought leadership and influence does matter as Eloqua reminds us. The battle for social influence. But I’d like to shift the question. Not the debate. Rather than ask “How can we be influential?” MORE >> -
B2B MARKETING TRACTION | FRIDAY, OCTOBER 28, 2011  Why I Hate Fear-based Selling….
I hate fear-based selling. You know, the kind where the seller lets you know one way or another that if you don’t buy their product or service you’re going to lose out. Fear-based selling gives me a horrible, irrational feeling that puts up my guard and reduces my trust level with the seller. started my career in sales in the ERP software industry and went through some sales training – Xerox’ Personal Selling System and Solution Selling. Emotion was involved, but we didn’t invoke fear. We provided hope when we solved our customers’ pain. What do you think? MORE >>
- The Ultimate Cheat Sheet for Creating Awesome Landing Pages HUBSPOT | FRIDAY, OCTOBER 28, 2011
- 17 Marketing Action Items in 140 Characters or Less IT'S ALL ABOUT REVENUE | FRIDAY, OCTOBER 28, 2011
- 4 Ways to Maximize Your Business' Facebook Presence HUBSPOT | FRIDAY, OCTOBER 28, 2011
- In B2B Marketing, Fear Appeals Can Get Scary Good Results B2B IDEAS @ WORK | FRIDAY, OCTOBER 28, 2011
- Breaking News: People Who Like Print, Like Print B2B MEMES | FRIDAY, OCTOBER 28, 2011
- Memory + Emotional Attention = Content Marketing WRITING ON THE WEB | FRIDAY, OCTOBER 28, 2011
- Websites With More Content Generate More Customers [New Infographic] HUBSPOT | FRIDAY, OCTOBER 28, 2011
- Laugh and Learn with Find New Customers | Episode 50 – Let Your Freak Flag Fly FEARLESS COMPETITOR | FRIDAY, OCTOBER 28, 2011
- First-Ever HubSpot Halloween Flash Mob [Video] HUBSPOT | FRIDAY, OCTOBER 28, 2011
- Content Fusion: How Stories Are Shared in a Social World B2B VOICES | FRIDAY, OCTOBER 28, 2011
- Complaining Via Twitter? Don't Expect Much. HUBSPOT | FRIDAY, OCTOBER 28, 2011
- INFOGRAPHIC: Socially Optimized Business CLIENT BRIDGE | FRIDAY, OCTOBER 28, 2011
- 4 Holiday Marketing Mistakes to Avoid HUBSPOT | FRIDAY, OCTOBER 28, 2011
- Your competitor has increased his Internet marketing budget by 11 percent INBLURBS | FRIDAY, OCTOBER 28, 2011
- Are You Lost In A B2B Sales Lead Paradox? MODERN B2B MARKETING | FRIDAY, OCTOBER 28, 2011
- Welcome to Find New Customers newest client! FEARLESS COMPETITOR | FRIDAY, OCTOBER 28, 2011
- Sharing With Google+ Improves Marketing Effectiveness SAZBEAN | FRIDAY, OCTOBER 28, 2011
- Find New Customers Fan of the Month – Antonio Dimitriadis FEARLESS COMPETITOR | FRIDAY, OCTOBER 28, 2011
- Are Local Websites Like the Internet’s Old Gray Mare? BIZNOLOGY | FRIDAY, OCTOBER 28, 2011
- Friday Wrap-Up: This Week in B2B Marketing Tips B2B LEAD BLOG | FRIDAY, OCTOBER 28, 2011
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