markempa
APRIL 22, 2013
'Tweet Email marketing is a mature marketing tactic, yet I don’t believe B2B organizations are capitalizing on its potential to generate leads. I realized this when I read MarketingSherpa’s just-released 2013 Email Marketing Benchmark Report. They surveyed 594 B2B and B2G marketers, of which just about half send out 10,000 to 10 million emails every month.
Tomorrow People
APRIL 22, 2013
'The World Wide Web changes daily and so it’s more important than ever for your digital marketing agency to deliver effective SEO and digital marketing, argues Duncan Cumming. The business world is moving fast, and with advances in technology occurring as quickly as they are, action needs to be taken to ensure that your business isn’t left behind. While increasing your visibility online is the key to success it is worth reminding yourself that visibility is only effective if the right people see
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Biznology
APRIL 22, 2013
'amazon.com (Photo credit: soumit). “This is just Facebook for the Enterprise” is the most common way most people describe enterprise social networking platforms. After all, the look and feel of those platforms borrow a lot from the Facebook interface: status updates, @mentioning, groups, walls, profile pictures, direct messages, and so on.
Tomorrow People
APRIL 22, 2013
'The World Wide Web changes daily and so it’s more important than ever for your digital marketing agency to deliver effective SEO and digital marketing, argues Duncan Cumming. The business world is moving fast, and with advances in technology occurring as quickly as they are, action needs to be taken to ensure that your business isn’t left behind. While increasing your visibility online is the key to success it is worth reminding yourself that visibility is only effective if the right people see
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B2B Marketing Traction
APRIL 22, 2013
'Have you ever tried to get projects done when working with a micromanager? Sometimes managers of marketing projects need to handle the micro-details, but if it’s constant and unproductive, it’s time to do something differently. Micromanagement may have its pluses when you’re running a business and on multiple deadlines, but it can make the marketing work environment stressful and unproductive.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Industrial Marketing Today
APRIL 22, 2013
'How many of you remember the song “Dazed and Confused” from Led Zeppelin’s debut album based on a folk song by Jake Holmes? I am finding industrial content marketing in [.]. [ This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].
Hubspot
APRIL 22, 2013
'Life is busy. Marketers are trying to stay on top of content creation , messaging, branding, budget, industry trends -- not to mention trying to find time for a personal life. This juggling act is a serious time commitment, but short and sweet inspiration isn’t (or at least we don''t want it to be). So we asked marketing experts and industry thoughts leaders to share their thoughts on how to be an effective, lovable marketer , and we’ve pulled out some tidbits of wisdom from their advice for yo
Vidyard
APRIL 22, 2013
Every marketer loves the big wins – the game changers, the four-baggers that propel results to a whole new level. Man, those are fun. But those of us who’ve been doing this long enough know that as much fun as those big wins are, it’s really our ability to find those small wins tucked in a corner here, or a tweak there, or an experiment here, that add up to success.
Brandfolder
APRIL 22, 2013
“One can often trace the sources of a brand personality—here it is the advertising, there the pack, somewhere else some physical element of the product. Of course, the personality is.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
i-Scoop
APRIL 22, 2013
'One of the key challenges for marketers regarding content marketing is measuring the ROI (or metrics and KPIs, which is not the same). The measurement challenge clearly showed in previous posts, comes back in virtually all surveys, and more importantly, all discussions we have regarding content marketing. Although many businesses don’t really have a specific […].
Hubspot
APRIL 22, 2013
'Confession time: As a B2B inbound marketer, I sometimes get jealous of our B2C inbound marketing brethren. It feels like they have it so easy, particularly when it comes to visual content. For them, creating visual content can sometimes be as simple and effective as snapping a photo of their product and adding an Instagram filter. For us B2B folks, on the other hand, visual content can pose much more of a challenge.
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