ViewPoint
DECEMBER 3, 2013
'More than one in five salespeople don’t have the qualities to succeed in the field. Selling is hard enough for people with the DNA to succeed; it’s nearly impossible for people who lack those qualities, said my latest guest on PowerViews, Dave Stein, CEO and founder of ES Research Group Inc., which assists sales trainers in selecting the appropriate providers.
Webbiquity
DECEMBER 3, 2013
'Marketing budget allocations should, of course, always be based on the unique a company’s unique situation: its specific needs, experiences, strengths, market position, market conditions and trends, etc. That said, it can nevertheless be helpful to know how one’s competitors and peers in other industries are planning to split up their marketing dollars for the coming year.
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ANNUITAS
DECEMBER 3, 2013
'What most organizations fail to do is document the buyers approach to the purchase (this is more than just interest, consensus, evaluation, decision).
Webbiquity
DECEMBER 3, 2013
'Marketing budget allocations should, of course, always be based on the unique a company’s unique situation: its specific needs, experiences, strengths, market position, market conditions and trends, etc. That said, it can nevertheless be helpful to know how one’s competitors and peers in other industries are planning to split up their marketing dollars for the coming year.
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Direct Response Coach
DECEMBER 3, 2013
'So you write a post, distribute it to your subscribers, share it on social media and then watch as visitors come to your blog or website and download your free report in return for their email address. This is how leads are generated through inbound marketing. The best part is that over time that same [.] The post How do you qualify an inbound lead?
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The Point
DECEMBER 3, 2013
'The impact that Oracle’s acquisition of Eloqua will have on that company’s ability to compete effectively in the marketing automation space is fodder for debate. What is more clear, based on the Webcast invitation I received this week (below), is that it hasn’t done much for Eloqua’s own email marketing. (Click the thumbnail image to view full-size.).
Crimson Marketing
DECEMBER 3, 2013
'CRM applications are capable of various functions. Any field on your platform can be customized to fit your customer and partner relationship tracking needs. But is all this creative modification affecting the way you manage those relationships? No Two Relationships Are Created Equal. Your channel partner relationships are special because both parties (you and your channel partner) are dependent on each other; you both have expectations of the other.
Adobe Experience Cloud Blog
DECEMBER 3, 2013
'Author: Raymond Coppinger I have something to tell you – I don’t like shopping. In fact, the thought of a shopping expedition fills me with dread. So when the holiday season swings around, I become a walking cliché – the guy who sets out at the last minute, and pays way too much for things that nobody would ever want. I tell you this because we’ve entered that window of holidays and festivals across the world that are critical to many marketers.
SugarCRM
DECEMBER 3, 2013
'[one_half valign="middle"] Partner Portal. Why Partner With SalesFUSION. [/one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. Many agencies, firms and CRM solution providers already understand the importance of partnering with a MA Company.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
SnapApp
DECEMBER 3, 2013
Are you a new SnapApp customer or a veteran looking to advance your SnapApp platform skills? Either way, our next customer success webinar is for you! We’ll we’ll show you how to take control of you SnapApp to have a holistic view of your team and SnapApps, produce targeted SnapApps, and encourage the creative process while ensuring quality. Manage & Measure Your Success.
SugarCRM
DECEMBER 3, 2013
'[one_half valign="middle"] Partner Portal. Why Partner With SalesFUSION. [/one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. Many agencies, firms and CRM solution providers already understand the importance of partnering with a MA Company.
Convince & Convert
DECEMBER 3, 2013
'A unique selling proposition, which defines your company’s unique position in the marketplace, is an often overlooked but very important element of creating a business that customers love. A strong unique selling proposition lets you to stand apart from competitors and actively focus your energy on creating things that cater to your ideal group of customers.
Digital B2B Marketing
DECEMBER 3, 2013
'“Paid search is slowly failing B2B marketers.” I never expected to say that. For years paid search has been one of the most cost-effective media channels for B2B lead generation. But over the last year, I have seen or heard case after case of B2B marketers struggling to make paid search, and Google AdWords in particular, cost-effective.
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LEADership
DECEMBER 3, 2013
'“Big data is the term for a collection of data sets so large and complex that it becomes difficult to process using on-hand database management tools or traditional data processing applications.”. (Source: Wikipedia ). Let’s examine this definition, because I for one, don’t quite agree with it. Santa in particular has a huge data set to handle at this time of year and Christmas is a time when we all want the latest, shiniest, biggest new toy on the block.
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