Avitage

JUNE 3, 2015

The digital era has ushered in many behavior changes, especially for B2B buyers. Sales professionals have been slower to change their sales methods to adapt and align with new buying processes and the expectations of buyers. Those who are not actively and effectively using content to sell are missing an important opportunity to capture a selling advantage, lower selling time and costs, and accelerate successful sales outcomes. “Social selling” while new and popular, doesn’t yet

Lead Ranking 181

Lead Ranking Content Lead Scoring Sales Qualified Leads 181

Marketing Insider Group

JUNE 3, 2015

I recently attended a meeting with Siegel+Gale , where the conversation turned to large brands and their tendency to engage in “drive-by marketing.” The concept immediately resonated with me. It’s something we’re all guilty of from time to time. So what is “drive-by marketing” exactly? Simply put, it’s the banner ad campaign you launched that ended in a dead-end customer journey.

Microsite 167

Microsite Banner Ads Paid Search Agency Banners 167

Biznology

JUNE 3, 2015

1.393 billion people have a Facebook account. On average, Facebook users spend 21 minutes a day on the site. Your company’s Facebook page is your access pass to all of those users. But many company pages are sparse, rarely updated, and just wrong. If you want engagement from your fans, it’s imperative to make your company’s Facebook page as attractive as possible.

Facebook 162

Facebook PR Comparison Display 162

Adobe Experience Cloud Blog

JUNE 3, 2015

Author: Dayna Rothman Most marketers know that sales and marketing alignment can be tough! A great way to build more alignment between the two functions is to staff your teams in a way that promotes collaboration and cross-functional goal setting. Creating the right structure between marketing and sales is imperative for proper alignment. This means defining roles in marketing and sales in a way that helps you move leads through the pipeline more effectively.

Top of Funnel 105

Top of Funnel Organization Lead Qualification Paid Search Agency 105

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Response Rate

EMagine B2B Blog

JUNE 3, 2015

When embarking on your next website design project, it’s vital to take the time to think about and discuss what your site’s visitors are likely to want from it, as well as what you want from them. We often find that those two are rarely quite the same; so finding a proper balance between them is the key to your site’s success. This balance is all about maximizing the area of overlap between your company’s goals and those of its web site’s visitors, all while minimizing the tension between them.

CMS Development 86

CMS Development Enterprise Management Marketing Websites Marketing Management 86

MLT Creative

JUNE 3, 2015

B2B marketing is rife with buzzwords that are easily misunderstood and misapplied. A metaphor: If the b2b marketing industry is a planet, then a b2b marketer can either be a field or a volcano. Sadly the planet is covered in huge, spewing volcanoes that boil up out of the deepest recesses of the planet and then spray their molten hot buzzword jargon lava all over the place.

B2B Marketing 64

B2B Marketing B2B B2B Sales Marketing 64

Hubspot

JUNE 3, 2015

"How can I get more leads from social media?". This is a question I get often from marketers who are struggling to find and prove the value of social media to their business. Generally, it's followed by an explanation of the various social media tactics they have tried to address this concern. Maybe they'll publish more often or change up the type of content they share.

Social Media 60

Social Media Segmentation Media Lead Ranking 60

Vidyard

JUNE 3, 2015

Used every tip, trick, and marketing technique to get visitors to your landing page? Well done. But are you confident you’ve done everything you can do to not only keep them there, but convert them? I can basically hear the “Hmm, well…” from here. Stop chewing your nails, and put your eyebrows back down where they should be. Vidyard and Unbounce held a webinar last week about “Simple Techniques to Drive More Landing Page Conversions with Video” If you missed i

Landing Pages 50

Landing Pages Peer-to-peer CAN-SPAM Click Rate 50

Hubspot

JUNE 3, 2015

We’ve all heard the rumors, but yesterday it was confirmed. Pinterest announced that Buyable Pins are coming in the next few weeks. For consumers, this simplifies the steps from pinning to purchase. For ecommerce, Buyable Pins could change the way that people shop. Here’s a quick rundown on Buyable Pins and how they affect you, both as a consumer and a business.

eCommerce 60

eCommerce Fulfillment User-Generated Content Work Management 60

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

B2B Sales

Content Standard

JUNE 3, 2015

A short documentary film about urban renewal in Brazil is a vehicle for Heineken’s new branded content campaign, and its brilliance lies in the subtle way in which the brand is present. The over 12-minute film highlights the impressive renaissance experienced on Rio de Janeiro’s Duvivier Street , a once-active strip of nightclubs and bars that fell into disrepair.

Campaigns 40

Campaigns Brand Identity Branding Content 40

Hubspot

JUNE 3, 2015

While we all know that SlideShare is a highly visual platform, the most important aspect of any SlideShare presentation isn't actually the design -- it's the story. “Before you become a master presentation designer, you must be a great storyteller first,” writes Tourism Australia's head of social Jesse Desjardins in his SlideShare presentation You Suck At PowerPoint!

Template 52

Template Design Storytelling High Quality Lead 52

Content Standard

JUNE 3, 2015

I am the stereotypical Bostonian. I drive like a Masshole—aggressively and banging U-eys when I please, most of the time, and largely where prohibited. I’m a fierce defender of my hometown teams, especially when their character is in question, and I stubbornly refuse to listen to anyone talk down to my boys (yes, we like to speak about our teams like proud parents).

Paid Search Agency 40

Paid Search Agency Differentiation Broadcasting Advertising Benchmark 40

MLT Creative

JUNE 3, 2015

B2B marketing is rife with buzzwords that are easily misunderstood and misapplied. A metaphor: If the b2b marketing industry is a planet, then a b2b marketer can either be a field or a volcano. Sadly the planet is covered in huge, spewing volcanoes that boil up out of the deepest recesses of the planet and then spray their molten hot buzzword jargon lava all over the place.

B2B Marketing 40

B2B Marketing B2B B2B Sales Marketing 40

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Savanta

JUNE 3, 2015

In his latest blog for the Market Research Society’s news and insight hub Research Live , Circle Research’s Andrew Dalglish explores why business-to-business companies need research just as much as consumer-facing ones…. The research industry is full of dichotomies: qualitative and quantitative; domestic and international; B2C and B2B. There’s no value judgement within these pairings.

Research 194

Research B2B Marketing B2B Paid Search Agency 194

Hubspot

JUNE 3, 2015

I often poll marketing audiences about their biggest webinar challenges. Almost every time, I hear that their biggest challenge is on driving registration -- in a recent poll, we found that 42.9% of respondents had the biggest trouble with getting people to register for their online event. Why is driving webinar registration such a challenge for marketers?

Webinar Metrics 58

Webinar Metrics Promotion Marketing Prospects Advertising Benchmark 58

Brandfolder

JUNE 3, 2015

With over three million photos tagged #tbt on Instagram, it isn’t hard to figure out that Millennials are obsessed with nostalgia. And in an age that documents every single moment.

Brand Identity 40

Brand Identity Branding Tagging 40

Hubspot

JUNE 3, 2015

Ever start writing a piece and wonder if anyone's even gonna read it? Not to make you paranoid, but. you should be paranoid. Chartbeat conducted a study in 2013 that indicates most readers are only getting about 60% of the way through a piece of content. The other 40% of the stuff you wrote? Well, you could've gone home early that day. ( You can read more about that study here.).

Tips 61

Tips Content Marketing Content Advertising Mediums 61

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Content

Hubspot

JUNE 3, 2015

As the old saying goes, "a picture is worth a thousand words." Given that 65% of the population are visual learners , using images as part of your marketing can be the key to ensuring your message gets delivered. As a marketer, you are probably already aware that images are important. They're easier to digest than a bunch of words on a page and can help support your other content by telling a story in ways that words cannot.

Click Rate 58

Click Rate Video Marketing Planning Email Marketing 58