Marketing Insider Group
JUNE 15, 2015
Calculating return on a marketing investment (ROMI) is something of an art form. Unlike capital investments, which have a fixed, upfront cost and clear results, marketing investments evolve over time and have both empirical and intangible results. It’s no wonder that 80 percent of marketers have trouble proving the business value of their spending, campaigns, and activities.
Adobe Experience Cloud Blog
JUNE 15, 2015
Author: Ben Daters The best sales reps are the ones that clearly know the stages and complexity of their sales cycle and the dynamic elements that can be different based on the size of the opportunity. The roadmap of a successful sales cycle can be different for each sale, but a map of how your deal could come to close is extremely valuable. Once you’ve white boarded this path you can start to sense and sniff what a deal looks like in the early stages.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
EMagine B2B Blog
JUNE 15, 2015
Google Adwords is not what you call an easily navigable interface. There are multiple layers of tabs, hidden drop downs – Plus, new tools, options and bid simulators are always popping up unannounced, which can be overwhelming. While recent updates have improved user experience , new PPC marketers are likely to feel inundated logging into Adwords. Couple that with the fact that most campaigns are thrown up in a hurry with little to no strategic planning and big mistakes are sure to happen.
Hinge Marketing
JUNE 15, 2015
At Hinge we have been studying Visible Experts℠ , people who have attained high visibility and expertise in their industry, creating a personal brand that is recognizable industry-wide. We study them because we want to understand how they attained that status and what we can learn from them. This profile focuses on Rand Fishkin, a Visible Expert for in search engine optimization and content marketing.
Advertisement
Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Hubspot
JUNE 15, 2015
Did you know the average person sends 41 emails per day at work? Normally, when you're doing something that often, you try to make sure that you're actually doing it right. But when it comes to emails, many people are forgetting to optimize one crucial thing: their email signatures. In fact, according to Evercontact , 39% of people are making a really silly mistake in their email signatures: They include their email address.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Hubspot
JUNE 15, 2015
When I was a freshman in college, one of my very first professors gave our class a piece of advice that I'll never forget: "Begin emails with 'Hi,' not 'Hey.'". If you were expecting some awe-inspiring, TED-talk-worthy words of wisdom, it might've surprised you that this is what's stuck with me over the years. I mean, what's the big deal with saying "Hey"?
Brandfolder
JUNE 15, 2015
Branding gone wrong can cost a business big time. The brand can lose fans, weaken its advantage in the marketplace or even become subject to legal issues. All of this.
Hubspot
JUNE 15, 2015
Some people don't need the spotlight to shine. But sometimes, even the quietest of our peers can be coaxed into sharing their expertise and positive energy -- leaving us, the audience, the better for it. This is what happened to my colleague Beth Dunn when a fun flowchart she created about exclamation points turned, months later, into an interview with National Public Radio (NPR).
Biznology
JUNE 15, 2015
Anyone who watched Apple’s WWDC keynote the other day or the Google I/O keynote a couple weeks back probably noticed an interesting trend: Both Apple and Google really want to search inside your apps (see here and here ). The key question you should consider is this: Why? What’s the big deal that makes searching inside apps so important?
Advertisement
In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Webbiquity
JUNE 15, 2015
75% of customers say they use social media as part of the buying process 1 , and 88% of marketing professionals believe social media is important to their companies 2. Yet social media accounts for just 11% of digital marketing budgets 3 , on average, and 56% of marketers don’t do any paid promotion on social media 4. Can’t get enough of stats like those?
Integrated B2B
JUNE 15, 2015
Habits don’t form overnight — especially the good ones. Just think about how long it took you to start flossing your teeth every day (and chances are you’re not all the way there yet). For the average person, it takes about 66 days for a behavior to become habitual, and even then, that’s doing it daily. You can imagine how difficult it can be to get in the habit of creating content.
Hubspot
JUNE 15, 2015
We all know that personalization and customization can go a long way toward building a relationship with potential buyers. The thing is, personalization is so much more than just greeting the customer by name when they visit your website. That’s a great first step, but it’s not the only benefit you can get out of gathering information about your customers.
Integrated B2B
JUNE 15, 2015
Habits don’t form overnight — especially the good ones. Just think about how long it took you to start flossing your teeth every day (and chances are you’re not all the way there yet). For the average person, it takes about 66 days for a behavior to become habitual, and even then, that’s doing it daily. You can imagine how difficult it can be to get in the habit of creating content.
Advertisement
Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
SnapApp
JUNE 15, 2015
When you work in marketing, it’s easy to get swept up by the latest trends and fads. After all, we always want to be the best and ahead of our competition. Yet, as the field of marketing develops and evolves, core best practices around audience, content, and engagement remain the same. So strap on your training shoes and let’s explore 3 basic drills you should be doing all the time to make sure your marketing is at the top of its game. 1.
Content Standard
JUNE 15, 2015
Carl’s Jr.’s most recent social media campaign dared fans to prove their love for the company’s latest burger, and the results couldn’t have been any better for the brand. New figures show Carl’s Jr.’s #diablodare campaign—centered around a spicy new burger boasting jalapenos, pepperjack cheese, and habanero sauce—generated more than 34,000 user engagements through Facebook alone, with the social footprint surpassing 50,000 total engagements.
Marketing Insider Group
JUNE 15, 2015
Producing content when you have a big budget is easy. Producing the right content for your audience on any budget is the tough part. I realize small businesses have resource constraints and their own special set of challenges. But there are plenty of examples of small-business content marketing successes. My first job as head of marketing for a small company included a large objective of driving awareness as well as leads for sales.
Expert insights. Personalized for you.
177 
Let's personalize your content