Wed.Nov 28, 2012

Trending Sources

Why it pays to be a patient blogger

grow - Practical Marketing Solutions

I have a “healthy impatience.” ” Most successful business people do. But that is not necessarily an ideal quality to have as a beginning blogger! Blogging success does not arrive at your doorstep wrapped up in a pretty bow. You have to work hard and have A LOT of patience. Last month, I had more page views than in my entire first year of blogging. A lot more. Patient. Take risks.

4 Ways Your Website Can Replace Focus Groups

Buzz Marketing for Technology

Posted in Behavioral Targeting Conversion Optimization Online Testing Web Analytics Web Design. While focus groups attempt to simulate and gain insights on what the customer potentially thinks, nothing can substitute truly anonymous, honest and unbiased feedback. Websites, however, can now provide this level of data in real time. We look at four ways that your website can replace focus groups: 1.

17 Inspirational Sales & Marketing Quotes to Honor Zig Ziglar


Today, we're very sad to have lost the legendary Zig Ziglar after a short battle with pneumonia at age 86. Widely known for his motivational speeches and corporate training to help better people's lives and careers, Ziglar inspired many businesses, salespeople, and marketers -- in addition to countless others -- by showing us the "The Ziglar Way.". 17 Motivational Quotes to Honor Zig Ziglar.

[x+1] Origin Digital Marketing Hub Offers Cross-Channel Decision Management

Customer Experience Matrix

My recent posts on real time decision systems have all described products from vendors of batch-oriented, outbound campaign management systems. Expansion to real time decisions helps those vendors cement their strategic position as a complete solution for marketing departments. Knowing this, you might suspect there are other real time decision management vendors with roots in Web marketing.

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

More Trending

Attorneys: How Content Marketing Can Take Your Career to the Next Level


The following post originally appeared in The Legal Intelligencer Blog. As a marketer to the professional services industry, I can tell you that "content marketing" for law firms has arrived and is here to stay. With social media, email, and Web advancements, it's become all too easy to "push" your firm's message out to the masses. Photographs. Videos. Podcasts. Blogs.

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3 Skills That Transcend Sales Titles

Sales Prospecting Perspectives

Sales Prospecting Perspectives is pleased to bring you a guest post written by Chris Snell , Inside Sales Manager for SMB at It doesn’t matter if you’re a business development rep, an inside sales rep, an outside sales rep, a minor accounts manager or a major accounts manager, there are skills that you need to be successful at every level of your sales career. Now, sure, there’s a ton of skills that you can list along with the ones I’m about to, but I’m a firm believer that if you possess the following, you’re limitless in terms of where your career can take you. Prospecting.

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Brand Reputation Management in a Mobile and Online World


Guest post by Megan Totka. Today’s social/mobile/local technology makes reputation management a big concern for many businesses. The online dynamic makes it easier than ever for customers to take out their frustrations about a bad experience or share a heartfelt allegiance to a particular company. This is why web presence has to be made a priority. Reputation Management

3 Factors That Motivate Me In Sales

Sales Prospecting Perspectives

Sales Prospecting Perspectives is pleased to bring you a post from Samantha Goldman, Business Development Representative with AG Salesworks. Working as a Business Development Representative fresh out of college, I wasn’t sure what to expect. All I knew is that I wanted to make a good impression, get along with my colleagues, and make some money (as any recent college graduate can attest to). Personally, I think I came in with a slight advantage because I grew up with a father who has been working in sales for almost thirty years and an older sibling.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

6 Reasons People Hate Your Dynamic Content


Dear Marketers, I’m writing to let you know that I know all about this new dynamic content thing you’ve got going on. I know you can change aspects of your website, calls-to-action , and emails based on the interests, characteristics, or past behaviors of your viewers. Well, good for you. But you know what? Alright, on to all the ways bad dynamic content drives people bonkers. I know! Nailed it!”.

Responsys Look Book Offers Innovative Ideas for Email Marketers

The Point

The 2012 Email Design “Look Book” from email marketing solution provider Responsys is a useful resource for email designers, creatives, and marketers alike looking for new ideas and inspiration to keep their campaigns fresh and engaging. The Look Book is a collection of 20 email designs, campaigns that were judged to be “at the leading edge of design, messaging, coding, and strategy.”

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How do I avoid unsubscribes?


Photo credit: incurable_hippie. Someone from a recent speaking event asked me about something he is quite concerned about. He has built up a small following on social media and has an e-mail list, but he has never done much content marketing to take advantage of these “opt ins” that he has amassed. He is afraid that once he starts selling, he will get a slew of unsubscribes.

Don't Let Email Derail Your Sales Time Management

Jill Konrath's Fresh Sales Strategies Blog

Today's guest article is from Audrey Thomas , a "Lean Office" expert who coaches & speaks on how to manage massive amounts of email, stay ahead of projects and To Do Lists, and become more intentional and productive at work. According to Audrey, "Every email is a decision waiting to be made.". 5 Strategies to Get in Control of Your Inbox. The average individual sends/receives 125 emails a day.

How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

Generate more leads. Better leads. Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. And content fuels it all.

Too Many B2B Social Media Objections Got You Down?

Social Media B2B

As the holidays are on the horizon and the year is winding down, I wanted to put on my curmudgeon hat for a few minutes and share some of the things that drive me crazy about B2B social media. Let me start by saying I have been thinking about, writing about and doing social media for B2B companies for a few years, so some of this might be pent up frustration at the slow adoption curve.

Study: B-to-B Marketers Lagging With Social Media

delicious b2bmarketing

); E-Mail Alert Sign-Up. --> Subscribe Now. --> Media Kit. --> About FOLIO. RSS Feeds. --> --> Bookmark folio. MediaPRO Community. Job Board. SEARCH FOLIO: Search. Careers. Careers Home. Search Jobs. Add Your Resume. Featured Jobs. Newest Jobs. Job Seeker Login. Post a Job. Employer Login. Media Kit. Browse Jobs. Search Jobs. Post a Job. -->. --> By Topic. Audience Development. Title.

Are You a Branded Authority or One of the Crowd?

Great B2B Marketing

I recently attended an excellent presentation by David Avrin, who is known as the Visibility Coach and author of It’s Not Who You Know, It’s Who Knows You. Like other first-class marketers, Avrin understands that marketing is way more effective when you have established yourself as a branded authority. and where the prospect tends to evaluate you primarily on pricing, terms, and so forth.

Audacious Byte: McDonald’s Canada Makes “Food Quality” Its Social PR Hero

WindMill Networking

I chose to make this an Audacious Byte. But “Work to make food quality the hero” comes courtesy of Joel Yashinsky, CMO and SVP of marketing and consumer business insights of McDonald’s Canada. And one presentation page at his Rotman School of Management breakfast talk to business leaders (per Binary Byte ) was titled: What is the key to being Bold ? Byte backgrounder. ” Ask ?

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B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Are Infographics Becoming Too Complex?

Writing on the Web

There’s no doubt that infographics are an extremely useful internet marketing tool, and as such, they’re becoming ever more commonplace when trying to gain new blog readers. There’s no better way to attract new customers than with a clever graphic. The problem, however, is that we’re seeing more and more that are overly complex, and are simply a waste of time. Get Your Point Across.

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B2B Marketers to Spend More on Content Marketing in 2013

B2B Marketing Traction

A recent study by MarketingProfs and the Content Marketing Institute shows that over half (54%) of B2B marketers plan to spend more on content marketing in 2013 than in previous years. The study is the 2013 B2B Content Marketing Benchmarks, Budgets and Trends – North America. CMI is a group of consultants who make money on content marketing consulting. Just sayin’!

The Psychology of Social Sharing: Maslow’s Hierarchy of Needs

Modern B2B Marketing

by Dayna Rothman It is clear that there is a strong correlation between psychology and the act of social sharing. As a B2B marketing professional trying to create your social media and content strategy, having a basic foundation of human psychology can help amplify your efforts, more effectively reach your audience, and encourage your customers to share your message. Maslow’s Hierarchy of Needs.

B2B Industrial Marketing: Recap of GlobalSpec’s Economic Outlook Survey 2012

KoMarketing Associates

Last quarter , we gave you a recap of the “Trends in Industrial Marketing 2012” report from GlobalSpec ; our analysis covered the marketing trends, challenges, and expenditures specific to the engineering, technical, manufacturing, and industrial communities. This quarter, we’re pleased to provide a synopsis of GlobalSpec’s “Economic Survey 2012: State of the Industrial Marketplace.”

The B2B Demand Gen Marketing Playbook

To build integrated, data-driven programs, demand gen marketers need diverse, compelling content at every stage of the buyer's journey.

A New Democracy for the Modern Marketer

Sales Intelligence View

The modern marketing engineers at Marketo have set out to revolutionize the way companies interact with their customers – primarily through email marketing campaigns. The days of stale marketing campaigns that closely resemble spam are over for those of us that use Marketo. Companies can choose to share their own programs on the Program Exchange to grow and enrich the community. Marketing is hard.

Email Marketing Tips for Higher Education


Many high school students check their emails on a daily basis. With more and more students researching colleges and applying online, it is important to reach out to them with information when they are in the beginning stages of their … Continue reading → The post Email Marketing Tips for Higher Education appeared first on Fathom

Get to the Next Level in Your Sales Cycle with the Right Call Etiquette

Sales Intelligence View

The pre-call research phase of the sales cycle doesn’t always end when you get a prospect on the phone. When you have to call through an organization to get to the right prospect, keep a few pointers in mind to help you move through obstacles and gatekeepers. Politeness. The words “please” and “thank you” go a long way. So do “good morning,” “good afternoon,” “good evening,” and “good night.”

For the 18th Time, Social Media Marketing Doesn’t Suck: How Twitter Drives Online Sales


In the wake of Black Friday e-commerce reports, more than a few mainstream media publications have grabbed hold of one particular IBM finding and used it to proclaim, once again, that social media marketing is a fail. Surprisingly, even niche marketing publications shouted it from the rooftops. Check out these headlines: Social Media Has a Black Friday #Fail – Black Friday Stats: Mobile Impresses While Social Depresses – Marketing Pilgrim Guess What Percent of Black Friday Online Sales Came From Twitter Referrals? News & Notes

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

INFOGRAPHIC: The Psychology of Converting Customers

Client Bridge

From Help Scout, here's an infographic with ten studies in social psychology that can be applied to online marketing in order to convert customers. View Original Article

Why: The Most Important Question in Marketing


is almost always the hardest question to answer because of all the possibilities, interpretations and perspectives that can apply. Data and trends can answer what's happening, demographics and surveys can answer who is involved, observations and tests can show how something happens, time can tell you when, location can tell you where, but why - answering why requires knowing all those answers as well as the reason they're all related. All too often in marketing, we?ll On the surface, understanding something that works and reapplying it to our own goals would appear to be all we?d d need.