Wed.Nov 28, 2012

Trending Sources

Why it pays to be a patient blogger

grow - Practical Marketing Solutions

I have a “healthy impatience.” ” Most successful business people do. But that is not necessarily an ideal quality to have as a beginning blogger! Blogging success does not arrive at your doorstep wrapped up in a pretty bow. You have to work hard and have A LOT of patience. Last month, I had more page views than in my entire first year of blogging. A lot more. Patient. Take risks.

4 Ways Your Website Can Replace Focus Groups

Buzz Marketing for Technology

Posted in Behavioral Targeting Conversion Optimization Online Testing Web Analytics Web Design. While focus groups attempt to simulate and gain insights on what the customer potentially thinks, nothing can substitute truly anonymous, honest and unbiased feedback. Websites, however, can now provide this level of data in real time. We look at four ways that your website can replace focus groups: 1.

17 Inspirational Sales & Marketing Quotes to Honor Zig Ziglar

Hubspot

Today, we're very sad to have lost the legendary Zig Ziglar after a short battle with pneumonia at age 86. Widely known for his motivational speeches and corporate training to help better people's lives and careers, Ziglar inspired many businesses, salespeople, and marketers -- in addition to countless others -- by showing us the "The Ziglar Way.". 17 Motivational Quotes to Honor Zig Ziglar.

How do I avoid unsubscribes?

Biznology

Photo credit: incurable_hippie. Someone from a recent speaking event asked me about something he is quite concerned about. He has built up a small following on social media and has an e-mail list, but he has never done much content marketing to take advantage of these “opt ins” that he has amassed. He is afraid that once he starts selling, he will get a slew of unsubscribes.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

More Trending

Brand Reputation Management in a Mobile and Online World

Webbiquity

Guest post by Megan Totka. Today’s social/mobile/local technology makes reputation management a big concern for many businesses. The online dynamic makes it easier than ever for customers to take out their frustrations about a bad experience or share a heartfelt allegiance to a particular company. This is why web presence has to be made a priority. Reputation Management

Attorneys: How Content Marketing Can Take Your Career to the Next Level

Marketri

The following post originally appeared in The Legal Intelligencer Blog. As a marketer to the professional services industry, I can tell you that "content marketing" for law firms has arrived and is here to stay. With social media, email, and Web advancements, it's become all too easy to "push" your firm's message out to the masses. Photographs. Videos. Podcasts. Blogs.

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3 Skills That Transcend Sales Titles

Sales Prospecting Perspectives

Sales Prospecting Perspectives is pleased to bring you a guest post written by Chris Snell , Inside Sales Manager for SMB at Care.com. It doesn’t matter if you’re a business development rep, an inside sales rep, an outside sales rep, a minor accounts manager or a major accounts manager, there are skills that you need to be successful at every level of your sales career. Now, sure, there’s a ton of skills that you can list along with the ones I’m about to, but I’m a firm believer that if you possess the following, you’re limitless in terms of where your career can take you. Prospecting.

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Don't Let Email Derail Your Sales Time Management

Jill Konrath's Fresh Sales Strategies Blog

Today's guest article is from Audrey Thomas , a "Lean Office" expert who coaches & speaks on how to manage massive amounts of email, stay ahead of projects and To Do Lists, and become more intentional and productive at work. According to Audrey, "Every email is a decision waiting to be made.". Strategies to Get in Control of Your Inbox. The average individual sends/receives 125 emails a day.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

3 Factors That Motivate Me In Sales

Sales Prospecting Perspectives

Sales Prospecting Perspectives is pleased to bring you a post from Samantha Goldman, Business Development Representative with AG Salesworks. Working as a Business Development Representative fresh out of college, I wasn’t sure what to expect. All I knew is that I wanted to make a good impression, get along with my colleagues, and make some money (as any recent college graduate can attest to). Personally, I think I came in with a slight advantage because I grew up with a father who has been working in sales for almost thirty years and an older sibling.

6 Reasons People Hate Your Dynamic Content

Hubspot

Dear Marketers, I’m writing to let you know that I know all about this new dynamic content thing you’ve got going on. know you can change aspects of your website, calls-to-action , and emails based on the interests, characteristics, or past behaviors of your viewers. Well, good for you. But you know what? Let's see, how can I really make this email sing? Dear %FirstName%. Nailed it!”. Seriously?

Responsys Look Book Offers Innovative Ideas for Email Marketers

The Point

The 2012 Email Design “Look Book” from email marketing solution provider Responsys is a useful resource for email designers, creatives, and marketers alike looking for new ideas and inspiration to keep their campaigns fresh and engaging. The Look Book is a collection of 20 email designs, campaigns that were judged to be “at the leading edge of design, messaging, coding, and strategy.”

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Audacious Byte: McDonald’s Canada Makes “Food Quality” Its Social PR Hero

WindMill Networking

I chose to make this an Audacious Byte. But “Work to make food quality the hero” comes courtesy of Joel Yashinsky, CMO and SVP of marketing and consumer business insights of McDonald’s Canada. And one presentation page at his Rotman School of Management breakfast talk to business leaders (per Binary Byte ) was titled: What is the key to being Bold ? Byte backgrounder. ” Ask ?

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Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

Too Many B2B Social Media Objections Got You Down?

Social Media B2B

As the holidays are on the horizon and the year is winding down, I wanted to put on my curmudgeon hat for a few minutes and share some of the things that drive me crazy about B2B social media. Let me start by saying I have been thinking about, writing about and doing social media for B2B companies for a few years, so some of this might be pent up frustration at the slow adoption curve.

Study: B-to-B Marketers Lagging With Social Media

delicious b2bmarketing

); E-Mail Alert Sign-Up. --> Subscribe Now. --> Media Kit. --> About FOLIO. RSS Feeds. --> --> Bookmark FOLIOMag.com. folio. MediaPRO Community. Job Board. SEARCH FOLIO: Search. Careers. Careers Home. Search Jobs. Add Your Resume. Featured Jobs. Newest Jobs. Job Seeker Login. Post a Job. Employer Login. Media Kit. Browse Jobs. Search Jobs. Post a Job. -->. --> By Topic. Audience Development. Title.

Are You a Branded Authority or One of the Crowd?

Great B2B Marketing

I recently attended an excellent presentation by David Avrin, who is known as the Visibility Coach and author of It’s Not Who You Know, It’s Who Knows You. Like other first-class marketers, Avrin understands that marketing is way more effective when you have established yourself as a branded authority.  and where the prospect tends to evaluate you primarily on pricing, terms, and so forth.

B2B Industrial Marketing: Recap of GlobalSpec’s Economic Outlook Survey 2012

KoMarketing Associates

Last quarter , we gave you a recap of the “Trends in Industrial Marketing 2012” report from GlobalSpec ; our analysis covered the marketing trends, challenges, and expenditures specific to the engineering, technical, manufacturing, and industrial communities.  This quarter, we’re pleased to provide a synopsis of GlobalSpec’s “Economic Survey 2012: State of the Industrial Marketplace.” 

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

Are Infographics Becoming Too Complex?

Writing on the Web

There’s no doubt that infographics are an extremely useful internet marketing tool, and as such, they’re becoming ever more commonplace when trying to gain new blog readers. There’s  no better way to attract new customers than with a clever graphic. The problem, however, is that we’re seeing more and more that are overly complex, and are simply a waste of time. Get Your Point Across.

The Psychology of Social Sharing: Maslow’s Hierarchy of Needs

Modern B2B Marketing

by Dayna Rothman It is clear that there is a strong correlation between psychology and the act of social sharing. As a B2B marketing professional trying to create your social media and content strategy, having a basic foundation of human psychology can help amplify your efforts, more effectively reach your audience, and encourage your customers to share your message. Maslow’s Hierarchy of Needs.

B2B Marketers to Spend More on Content Marketing in 2013

B2B Marketing Traction

A recent study by MarketingProfs and the Content Marketing Institute shows that over half (54%) of B2B marketers plan to spend more on content marketing in 2013 than in previous years. The study is the 2013 B2B Content Marketing Benchmarks, Budgets and Trends – North America. CMI is a group of consultants who make money on content marketing consulting. Just sayin’!

A New Democracy for the Modern Marketer

Sales Intelligence View

The modern marketing engineers at Marketo have set out to revolutionize the way companies interact with their customers – primarily through email marketing campaigns. The days of stale marketing campaigns that closely resemble spam are over for those of us that use Marketo. Companies can choose to share their own programs on the Program Exchange to grow and enrich the community. Marketing is hard.

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

Email Marketing Tips for Higher Education

Fathom

Many high school students check their emails on a daily basis. With more and more students researching colleges and applying online, it is important to reach out to them with information when they are in the beginning stages of their … Continue reading → The post Email Marketing Tips for Higher Education appeared first on Fathom

Get to the Next Level in Your Sales Cycle with the Right Call Etiquette

Sales Intelligence View

The pre-call research phase of the sales cycle doesn’t always end when you get a prospect on the phone. When you have to call through an organization to get to the right prospect, keep a few pointers in mind to help you move through obstacles and gatekeepers. Politeness. The words “please” and “thank you” go a long way. So do “good morning,” “good afternoon,” “good evening,” and “good night.”

For the 18th Time, Social Media Marketing Doesn’t Suck: How Twitter Drives Online Sales

Sazbean

In the wake of Black Friday e-commerce reports, more than a few mainstream media publications have grabbed hold of one particular IBM finding and used it to proclaim, once again, that social media marketing is a fail. Surprisingly, even niche marketing publications shouted it from the rooftops. Check out these headlines: Social Media Has a Black Friday #Fail – WSJ.com Black Friday Stats: Mobile Impresses While Social Depresses – Marketing Pilgrim Guess What Percent of Black Friday Online Sales Came From Twitter Referrals? News & Notes

INFOGRAPHIC: The Psychology of Converting Customers

Client Bridge

From Help Scout, here's an infographic with ten studies in social psychology that can be applied to online marketing in order to convert customers. View Original Article

2016 Email Marketing Metrics Benchmark Study

To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can be scarce.

Why: The Most Important Question in Marketing

SnapApp

is almost always the hardest question to answer because of all the possibilities, interpretations and perspectives that can apply. Data and trends can answer what's happening, demographics and surveys can answer who is involved, observations and tests can show how something happens, time can tell you when, location can tell you where, but why - answering why requires knowing all those answers as well as the reason they're all related. All too often in marketing, we?ll On the surface, understanding something that works and reapplying it to our own goals would appear to be all we?d As the word?s