Thu.Jul 28, 2011

Trending Sources

6 Ways to Increase Word of Mouth Referrals with Social Media

Sazbean

Many small businesses rely almost entirely on word of mouth referrals for new business. People are much more likely to trust a colleague, friend or relative over what a business has to say about their products or services. Social media, when used properly and consistently, can help small businesses increase referrals. Since Here are some ways social media can help increase word of mouth referrals.

Marketing Tools and Technology – How Does A Marketer Decide?

B2B Marketing Insider

Much of marketing today is all about using new technologies to drive better decisions, more effective campaigns and more efficient customer support.  Technology is becoming critical for marketers to remaining competitive. . So how does a marketer decide which technologies to test and use to grow their business? Cheryl Burgess is the Managing Partner at Blue Focus Marketing. What do we outsource?

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31% of Companies Block Employees From Using Social Media

Social Media B2B

Sometimes you need a social media statistic to finish a project, whether it is a blog post, client presentation or a slide deck to support a speech. recently needed the results of a survey that showed how many companies blocked employee access to social networking sites. All I could find was a study from 2009. It was quoted repeatedly in 2009, again in 2010, and even in 2011. Photo from Flickr.

You can do some amazing things with Blogger

Confluent Forms

Confluent Forms LLC specializes in creating gorgeous, engaging websites with custom content management systems (CMS, software that enables easy management of your website content without a web developer), but we’ve found that Blogger can be a great platform for web development when a custom CMS isn’t needed. know - unexpected, right? Using blog software for a website?

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

TV Really Is Easier to Measure than Social Media

Digital B2B Marketing

KMart’s CMO made waves recently by saying TV, and other traditional channels, are easier to measure than social media. Social media proponents responded, defending social media’s measurability and highlight the data social media provides. My favorite was this tweet from Jay Baer (who I have a tremendous amount of respect for and I don’t disagree with lightly). disagree. link].

The Impact of M&A on the Marketing Automation Industry

It's All About Revenue

by Joe Payne | Tweet this One of the most talked-about (260+ comments!) posts of the past year was published by Fred Wilson of Union Square Ventures on his popular AVC blog. Titled “ What a CEO Does ,” the article relays a pearl of wisdom Wilson received from a more experienced colleague early in his career. A CEO, Wilson learned, does only three things: He or she sets/communicates the company’s vision and strategy. He or she hires/retains the best talent. He or she makes sure there is always enough cash in the bank. Teradata , Oracle and IBM all have a horse in the race. Share email. Facebook.

My blog is my gun.

grow - Practical Marketing Solutions

Over the past year I have had the pleasure of getting to know Alvin Tatum as a Twitter pal and {grow} commenter.  I love his blog and am sure you will agree that you probably have not read about blogging from the perspective of this guest post! By Alvin Tatum Jr. “This Is My Blog.  There are many like it, but this one is Mine.&#. My Background. My name is Alvin Tatum Jr. My enemy? 

Google Universal Search – what works?

Fearless Competitor

Now that link-building, the backbone of the search marketing industry is gone, what will happen?  Time to fire your search marketing company, I think.) Three things work today. In order of importance: Videos. Images. Seems the blog is no longer a nice to have. Thank God Fearless Competitor is so popular! To learn about Jeff, please click Who is the Fearless Competitor?

Class 24

4 Keys To Content Marketing Completion

It's All About Revenue

by Andrew Moravick | Tweet this What’s a king without a queen? And isn’t a king without an army just a screwball with a crown? Content may be king, but content doesn’t rule without a court. Great content still needs its counterparts in context, a powerful distribution plan to put concepts into action and connection with the people. Having seen first-hand the importance of achieving an inter-relationship between content, context, distribution and connection, I’ve outlined four key points below to help you complete your content marketing strategy. Marry Content To Context. Share email. Facebook.

Nine Things Successful People Do Differently

Fearless Competitor

Nine Things Successful People Do Differently. Found this great post at The Harvard Business Review Blog. Get the full article here. Here are the 9 things successful people do differently. It a good list for you to evaluate both other people and yourself. summarize very briefly below, but you have to go to the original article to real the full thing. Get Specific. Be honest and regularly measure progress. Seize the moment to act on your goals. Be specific. Pick an exact time. Know exactly how far you have left to go. Honest and regular monitoring of progress. Be a realistic optimist. Have grit.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

The Lack of Customer-Centricity and Integration in (Mobile) Marketing

Conversionation

Should I repeat that the adoption of mobile devices, with the smartphone leading the pack, is rising at an unseen pace and this consumer-driven mobile revolution offers plenty of new opportunities and challenges for businesses and marketers? recently wrote a guest post , based on research showing that US advertisers will spend a whopping 1.1 billion USD on mobile this year. Sounds familiar again?

Trout on Strategy is an Acquired Taste

B2B Marketing Unplugged

There are plenty of ways to clear a room full of marketers. Telling them about the half-price sushi across the street or sending in a sales guy who”s behind on quota both come to mind.  But the most effective has got to be the S Word. Simply mumbling “…but is this really on strategy?” will cause Moleskines® to snap closed and jaws to clench. “I think we need better strategic alignment here…” will send them scurrying for the doors, and “…can you explain your strategy?” will guarantee they avoid you for weeks. And why? affiliate link).  This is actually three summarized books.

The Future of Demand Generation

Fearless Competitor

The Future of Demand Generation. Great discussion on the realities of B2B demand generation today. via this roundtable at Focus.com. We know all these speakers well, except for Jason. Loved the comments about the importance of content and process – no value from marketing automation if you don’t have your own house in order. Find New Customers is also a partner with Demandgen. Click the link above to visit it on Focus.com. Event Speakers. close. Jason Hekl. Principal, Demand A Lot Marketing. Thor Johnson. CMO & CEO, Team Thor Marketing. David Lewis. Moderator. Steve Gershik.

Do You Know if Your Guest Bloggers are Legit?

Savvy B2B Marketing

To keep pace with the needs of a regular blog, many bloggers accept guest posts. Savvy B2B typically runs one guest post per week (except for summers), and I edit a blog about content marketing on which we run daily guest posts. Because of my reliance on guest posts, I was taken aback when I read this post from Mark Schaefer this week about one of his experiences. Ask the author.

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

Has Your B2B Company Taken a Good Look Past the Mirror Lately.

Marketri

5 Ways to Engage Your B2B Customers with Mobile Marketing

Hubspot

In February 2011, the American Institute of CPAs found that the top business IT issue of today is the use of mobile devices. Companies are starting to let their younger hires use personal mobile devices for business purposes. The mobile device revolution is here, and you need a B2B marketing plan. Consumers enjoy making purchases. Purchasing a High Quality Product. Ease of Ordering.

SMS 8

Is Your Marketing Consultant Strategic? Tactical? Or Both?

B2B Marketing Traction

Tweet. Does your marketing consultant ask the right strategic questions? …think outside of the box when recommending tactics? If your answer is “No,” you could be wasting precious marketing money. Recently a business owner approached me and asked if I would assess his marketing programs and provide my recommendations. The consultants failed to ask strategic questions. Nothing!

Marketing, circa 1982

Fearless Competitor

B2B Demand Generation | How the World Has Changed. (We congratulate the 28 companies who have downloaded How to Find New Customers in July 2011! – one a day. Have you read it?). I was graduated from University of Notre Dame with a degree in marketing in 1982. still love that school with all my heart – but they rejected my son. That was deeply disappointing. There were few TV channels.

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

Social Media Gets Mixed Reviews From Small Business

Sazbean

Small business owners are still lukewarm about social media: 53% say they use social media for business, but only 12% say social marketing is a must for their business, according to a survey from Hiscox. Social media adoption varies by company size, however: 62% of businesses with 50-249 employees use social media for business, compared with 46% of those with 1-9 employees. – Social Media Gets Mixed Reviews From Small Business. News & Notes

The CMO Corner–Sales and Marketing Alignment

B2B Lead Blog

Once the total combined headcount of sales and marketing exceeds two (assuming that at least some of these individuals are in sales and some are in marketing), sales and marketing alignment becomes an issue for the company. While the differences between the two sides may not be quite as bad

Facebook Launches Online Education Center For Businesses

Hubspot

Google+, Google+, Google+! The folks at Facebook must be sick and tired of hearing about Google's new entry into social networking. Well, the social media giant is hitting Google back right where it hurts. Google's failure to have pages for businesses has been well documented. To make that pain a little worse, Facebook has launched Facebook.com/Business. Marketing Takeaway. Connect with HubSpot

An open letter to Ardath Albee

Fearless Competitor

I need to get something off my chest. have enormous respect for Ardath Albee of Marketing Interactions , as one of the top experts in B2B marketing on Earth. Unfortunately, the feeling is not mutual. She accused me of heinous acts, like excessive self-promotion, using content for personal gain and plagiarism. I’m deeply sorry, Ardath. really blew it with you. As much as I would love to get a do-over, it’s not possible. One cannot change the past. But I can look for root causes (and not just symptoms) to try to prevent them in the future. That certainly made an “ass out of me.&#

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

How you can break into digital marketing

Biznology

Image by Getty Images via @daylife Sometimes they e-mail me out of the blue. Other times they come up to me after a speaking engagement. They always seem so appreciative that I would help, but to me it is just giving back a blessing that I have been bestowed by others. They are unemployed, or [.]. Internet Marketing Business Digital Digital marketing employment Job interview marketing Résumé Social network

Twitter To Start Displaying Promoted Tweets in User Streams

Hubspot

Twitter announced today that users can expect to start seeing advertisements in their main stream of tweets from Twitter's Promoted Tweets advertising platform. Most Twitter users knew it was only a matter of time before ads came to their main stream of tweets. Twitter has already been testing these ads with third-party clients like Hootsuite. Marketing Takeaway. Social networks are growing up.

PPC and SEO: once very different …now, not so much

EMagine B2B Blog

Just recently, we blogged about the convergence of search engine optimization (SEO) and social media …an important trend that every B2B marketer needs to take account of.  In a similar vein, let’s look today at what can be viewed as an analogous instance of convergence:  that between SEO and pay per click advertising (PPC). Time [.]. B2B Web Strategy Driving Traffic PPC Search Engine Marketing

Why 100 Marketers Are Better Than 1

Hubspot

One of the most common challenges with inbound marketing is time. There are only 24 hours in the day, and most of us have our waking hours filled with other tasks already: getting new customers, supporting existing ones, building our product (my favorite!), meetings, interviews, and more. Well, you’re in luck! The modern web brings that power to your fingertips. But no more!

Marketing Optimization Toolkit: The Science behind Marketing Analytics

Marketers are well-versed in the art and science of optimization.

Close the Gap to Close More Sales

OnPath

This August 6, 2010 file photo shows Tyson Gay of the US (left) winning the men's 100m ahead of Jamaica's Usain Bolt at the IAAF Diamond League DN Galan, at the Stockholm Olympic Stadium in Stockholm, Sweden. - AP. Today I had a chance to review an article from Software Advice written by By Sharon Drew Morgen, Owner, Morgen Facilitations, Inc. Read the full article here. Said Sharon. Said Sharon

A Guide to Local Content Creation and Lead Generation [@InboundNow #31]

Hubspot

Ricardo Bueno joins us for another exciting episode of Inbound Now, HubSpot's social media and inbound marketing podcast ! Ricardo works for Diverse Solutions. He's a professional speaker, and he talks a lot on the topics of local niche blogging and lead generation. He blogs and podcasts over at RicardoBueno.com. In this episode, we chat about: Where local businesses should start online.

Top Marketing Posts, week of Jul 11

MI6 Marketing Agency

Helping Unlock the Marketing Puzzle. Each week Chris Herbert, through his Twitter feed shares charts, infographics and articles that he’s read and annotated. He spends on after 4-6 hours per week reading and researching areas related to marketing, business and relationship development, innovation, social media, content production, technology adoption and community development. The goal being to find key information that help us unlock the puzzle of being world class marketers and relationship creators. Here’s the posts he read, annotated and shared last week. The Power of Networking Groups.

INFOGRAPHIC: Social Timing & Blogging

Client Bridge

Following our post on timing social networks and timing email marketing , here's a final infographic from KISSmetrics about how to time blog posts. View Original Article

Content Marketing Playbook: Strategy and Roadmap

Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.

Missing the Mark

ANNUITAS

One of the most memorable meetings I ever had during my tenure with the first software company I worked for was with my boss, the president of our division.  I remember walking into his office, and before I could sit down, he handed me a brochure and asked somewhat accusingly, “Did your team produce this?”  Luckily, I was able to answer, “No”, to which he replied, “Good, because if you had I was going to fire you.  This brochure is ugly and even if it wasn’t, it’s a waste of money because it’s not delivering leads or having an impact on revenue.”  With that the meeting was over. This is a must.

B2B Book Buzz: Content Rules

B2B Ideas @ Work

Ann Handley and C.C. Chapman, chief content officers for Marketing Profs, emphasize that “content is king” online. But it’s hard to sustain an enduring schedule of interesting material. This book breaks down the steps and provides a navigable road map for attaining your content strategy goals. Think like a publisher. Develop a schedule for your content. Be relevant. Exude passion.