Thu.Jul 28, 2011

Trending Sources

6 Ways to Increase Word of Mouth Referrals with Social Media

Sazbean

Many small businesses rely almost entirely on word of mouth referrals for new business. People are much more likely to trust a colleague, friend or relative over what a business has to say about their products or services. Social media, when used properly and consistently, can help small businesses increase referrals. Since Here are some ways social media can help increase word of mouth referrals.

31% of Companies Block Employees From Using Social Media

Social Media B2B

Sometimes you need a social media statistic to finish a project, whether it is a blog post, client presentation or a slide deck to support a speech. recently needed the results of a survey that showed how many companies blocked employee access to social networking sites. All I could find was a study from 2009. It was quoted repeatedly in 2009, again in 2010, and even in 2011. Photo from Flickr.

You can do some amazing things with Blogger

Confluent Forms

Confluent Forms LLC specializes in creating gorgeous, engaging websites with custom content management systems (CMS, software that enables easy management of your website content without a web developer), but we’ve found that Blogger can be a great platform for web development when a custom CMS isn’t needed. know - unexpected, right? Using blog software for a website?

Marketing Tools and Technology – How Does A Marketer Decide?

B2B Marketing Insider

Much of marketing today is all about using new technologies to drive better decisions, more effective campaigns and more efficient customer support.  Technology is becoming critical for marketers to remaining competitive. . So how does a marketer decide which technologies to test and use to grow their business? Cheryl Burgess is the Managing Partner at Blue Focus Marketing. What do we outsource?

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150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

More Trending

The Impact of M&A on the Marketing Automation Industry

It's All About Revenue

by Joe Payne | Tweet this One of the most talked-about (260+ comments!) posts of the past year was published by Fred Wilson of Union Square Ventures on his popular AVC blog. Titled “ What a CEO Does ,” the article relays a pearl of wisdom Wilson received from a more experienced colleague early in his career. A CEO, Wilson learned, does only three things: He or she sets/communicates the company’s vision and strategy. He or she hires/retains the best talent. He or she makes sure there is always enough cash in the bank. Teradata , Oracle and IBM all have a horse in the race. Share email. Facebook.

Google Universal Search – what works?

Fearless Competitor

Now that link-building, the backbone of the search marketing industry is gone, what will happen?  Time to fire your search marketing company, I think.) Three things work today. In order of importance: Videos. Images. Seems the blog is no longer a nice to have. Thank God Fearless Competitor is so popular! To learn about Jeff, please click Who is the Fearless Competitor?

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The Lack of Customer-Centricity and Integration in (Mobile) Marketing

Conversionation

Should I repeat that the adoption of mobile devices, with the smartphone leading the pack, is rising at an unseen pace and this consumer-driven mobile revolution offers plenty of new opportunities and challenges for businesses and marketers? recently wrote a guest post , based on research showing that US advertisers will spend a whopping 1.1 billion USD on mobile this year. Sounds familiar again?

Nine Things Successful People Do Differently

Fearless Competitor

Nine Things Successful People Do Differently. Found this great post at The Harvard Business Review Blog. Get the full article here. Here are the 9 things successful people do differently. It a good list for you to evaluate both other people and yourself. summarize very briefly below, but you have to go to the original article to real the full thing. Get Specific. Be honest and regularly measure progress. Seize the moment to act on your goals. Be specific. Pick an exact time. Know exactly how far you have left to go. Honest and regular monitoring of progress. Be a realistic optimist. Have grit.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

4 Keys To Content Marketing Completion

It's All About Revenue

by Andrew Moravick | Tweet this What’s a king without a queen? And isn’t a king without an army just a screwball with a crown? Content may be king, but content doesn’t rule without a court. Great content still needs its counterparts in context, a powerful distribution plan to put concepts into action and connection with the people. Having seen first-hand the importance of achieving an inter-relationship between content, context, distribution and connection, I’ve outlined four key points below to help you complete your content marketing strategy. Marry Content To Context. Share email. Facebook.

Trout on Strategy is an Acquired Taste

B2B Marketing Unplugged

There are plenty of ways to clear a room full of marketers. Telling them about the half-price sushi across the street or sending in a sales guy who”s behind on quota both come to mind.  But the most effective has got to be the S Word. Simply mumbling “…but is this really on strategy?” will cause Moleskines® to snap closed and jaws to clench. “I think we need better strategic alignment here…” will send them scurrying for the doors, and “…can you explain your strategy?” will guarantee they avoid you for weeks. And why? affiliate link).  This is actually three summarized books.

Do You Know if Your Guest Bloggers are Legit?

Savvy B2B Marketing

To keep pace with the needs of a regular blog, many bloggers accept guest posts. Savvy B2B typically runs one guest post per week (except for summers), and I edit a blog about content marketing on which we run daily guest posts. Because of my reliance on guest posts, I was taken aback when I read this post from Mark Schaefer this week about one of his experiences. Ask the author.

Has Your B2B Company Taken a Good Look Past the Mirror Lately.

Marketri

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

5 Ways to Engage Your B2B Customers with Mobile Marketing

Hubspot

In February 2011, the American Institute of CPAs found that the top business IT issue of today is the use of mobile devices. Companies are starting to let their younger hires use personal mobile devices for business purposes. The mobile device revolution is here, and you need a B2B marketing plan. Consumers enjoy making purchases. Purchasing a High Quality Product. Ease of Ordering.

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Is Your Marketing Consultant Strategic? Tactical? Or Both?

B2B Marketing Traction

Tweet. Does your marketing consultant ask the right strategic questions? …think outside of the box when recommending tactics? If your answer is “No,” you could be wasting precious marketing money. Recently a business owner approached me and asked if I would assess his marketing programs and provide my recommendations. The consultants failed to ask strategic questions. Nothing!

The Future of Demand Generation

Fearless Competitor

The Future of Demand Generation. Great discussion on the realities of B2B demand generation today. via this roundtable at Focus.com. We know all these speakers well, except for Jason. Loved the comments about the importance of content and process – no value from marketing automation if you don’t have your own house in order. Find New Customers is also a partner with Demandgen. Click the link above to visit it on Focus.com. Event Speakers. close. Jason Hekl. Principal, Demand A Lot Marketing. Thor Johnson. CMO & CEO, Team Thor Marketing. David Lewis. Moderator. Steve Gershik.

Social Media Gets Mixed Reviews From Small Business

Sazbean

Small business owners are still lukewarm about social media: 53% say they use social media for business, but only 12% say social marketing is a must for their business, according to a survey from Hiscox. Social media adoption varies by company size, however: 62% of businesses with 50-249 employees use social media for business, compared with 46% of those with 1-9 employees. – Social Media Gets Mixed Reviews From Small Business. News & Notes

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

The CMO Corner–Sales and Marketing Alignment

B2B Lead Blog

Once the total combined headcount of sales and marketing exceeds two (assuming that at least some of these individuals are in sales and some are in marketing), sales and marketing alignment becomes an issue for the company. While the differences between the two sides may not be quite as bad

Facebook Launches Online Education Center For Businesses

Hubspot

Google+, Google+, Google+! The folks at Facebook must be sick and tired of hearing about Google's new entry into social networking. Well, the social media giant is hitting Google back right where it hurts. Google's failure to have pages for businesses has been well documented. To make that pain a little worse, Facebook has launched Facebook.com/Business. Marketing Takeaway. Connect with HubSpot

Marketing, circa 1982

Fearless Competitor

B2B Demand Generation | How the World Has Changed. (We congratulate the 28 companies who have downloaded How to Find New Customers in July 2011! – one a day. Have you read it?). I was graduated from University of Notre Dame with a degree in marketing in 1982. still love that school with all my heart – but they rejected my son. That was deeply disappointing. There were few TV channels.

Twitter To Start Displaying Promoted Tweets in User Streams

Hubspot

Twitter announced today that users can expect to start seeing advertisements in their main stream of tweets from Twitter's Promoted Tweets advertising platform. Most Twitter users knew it was only a matter of time before ads came to their main stream of tweets. Twitter has already been testing these ads with third-party clients like Hootsuite. Marketing Takeaway. Social networks are growing up.

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

An open letter to Ardath Albee

Fearless Competitor

I need to get something off my chest. have enormous respect for Ardath Albee of Marketing Interactions , as one of the top experts in B2B marketing on Earth. Unfortunately, the feeling is not mutual. She accused me of heinous acts, like excessive self-promotion, using content for personal gain and plagiarism. I’m deeply sorry, Ardath. really blew it with you. As much as I would love to get a do-over, it’s not possible. One cannot change the past. But I can look for root causes (and not just symptoms) to try to prevent them in the future. That certainly made an “ass out of me.&#

How you can break into digital marketing

Biznology

Image by Getty Images via @daylife Sometimes they e-mail me out of the blue. Other times they come up to me after a speaking engagement. They always seem so appreciative that I would help, but to me it is just giving back a blessing that I have been bestowed by others. They are unemployed, or [.]. Internet Marketing Business Digital Digital marketing employment Job interview marketing Résumé Social network

Why 100 Marketers Are Better Than 1

Hubspot

One of the most common challenges with inbound marketing is time. There are only 24 hours in the day, and most of us have our waking hours filled with other tasks already: getting new customers, supporting existing ones, building our product (my favorite!), meetings, interviews, and more. Well, you’re in luck! The modern web brings that power to your fingertips. But no more!

PPC and SEO: once very different …now, not so much

EMagine B2B Blog

Just recently, we blogged about the convergence of search engine optimization (SEO) and social media …an important trend that every B2B marketer needs to take account of.  In a similar vein, let’s look today at what can be viewed as an analogous instance of convergence:  that between SEO and pay per click advertising (PPC). Time [.]. B2B Web Strategy Driving Traffic PPC Search Engine Marketing

2016 Email Marketing Metrics Benchmark Study

To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can be scarce.