Webbiquity
AUGUST 27, 2013
'There’s no question that B2B marketers have embraced social media. According to recent research , more than 80% of b2b marketers now use the “big 3″ social networks—LinkedIn, Twitter and Facebook—to distribute content. But are these efforts paying off in terms of website traffic and leads? And if so, which social networks are most productive?
Digital B2B Marketing
AUGUST 27, 2013
'You don’t need more content. You need old content. I know, that’s not what you usually hear, so stick with me. Old content is the real king of content marketing. It’s why established publishers still have a huge advantage. It is why new successful publications like Huffington Post or Copyblogger really aren’t all that new. Better content isn’t enough when your competitors have good old content.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
ViewPoint
AUGUST 27, 2013
'James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. During a breakfast meeting with Steve last week, he got right down to business. “Man we are hurting. We’re in the hurt locker, we’re down, and I have no money to try to boost sales in the last quarter.
Biznology
AUGUST 27, 2013
'Image via CrunchBase. A couple years ago, SEO held a lot of secrets. But, no more. If you earn a lot of money in the United States , it behooves you to hire the best tax lawyer in order for you to exploit tax loopholes to the full extent — and letter — of the law; however, what would happen if all the loopholes were closed? When I am talking loopholes, I am not including tax exemptions, deductions, and credits — advantages that the IRS and the US government planned as incentiv
Advertisement
Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Convince & Convert
AUGUST 27, 2013
'Marketers often spend hours selecting and producing visual content to post on Facebook brand pages. Creatives, strategists, and managers can go round-and-around debating which images work and which don’t for a brand. Sometimes they debate over whether or not the brand should show people in brand images, and everyone has their differing opinions. At Taggs, we decided to bring data to help settle the debate – Do people pictured in brand images help or hurt Facebook engagement?
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Adobe Experience Cloud Blog
AUGUST 27, 2013
'Author: Jon Miller Welcome to wondrous and exciting world of marketing automation, where you will travel and explore a wide variety of capabilities found in marketing automation software. Enjoy the exciting activities available in Republic of Lead Management, relax in style on the island of CRMica, and be part of the hustle and bustle in the United States of Lead Generation.
EMagine B2B Blog
AUGUST 27, 2013
'In a recent eMagine Facebook Chat , the question was raised as to what B2B marketers should consider with regard to the recent Google Panda updates. eMagine’s SEO Director, Alicia Carosi gave a thoughtful, and helpful reply that we believe deserves it own blog post: Panda updates began being rolled out in February of 2011 and will continue to be rolled out for the foreseeable future.
The ROI Guy
AUGUST 27, 2013
'It can be a challenge knowing which cloud solution is best for your particular workloads and business requirements: a private cloud, public cloud or hybrid solution? To help you determine the best option, VMware worked with the business value experts at Alinean to create the VMware Cloud Compass Tool. The VMware Cloud Compass Tool factors your unique workloads, budget goals, risk tolerance and desired business outcomes to provide a customized 3 rd party recommendation as to the best cloud optio
Hubspot
AUGUST 27, 2013
'Ready to give your university''s social presence a boost? You''re in luck! Last week, the professional social network LinkedIn announced University Pages. A platform for universities to share information, connect with prospective students and their parents, and retain communication with alumni networks, University Pages are “one cornerstone of our strategy to help students at every critical milestone from campus to fulfilling, successful careers," said LinkedIn Director of Product Management Ch
Advertisement
In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
LeadSquared
AUGUST 27, 2013
“Either write something worth reading or do something worth writing.” . – Benjamin Franklin, Author & Scientist. Your landing page copy can either break or seal your deal…it decides whether a visitor converts into a customer or bounces off your site. Since you have just a few seconds to grab their attention, your landing page copy should not only be enticing, it should urge visitors to take the next step.
Hubspot
AUGUST 27, 2013
'At HubSpot, we love to teach businesses how to write compelling copy and irresistible offers. One of the most important elements of any piece of content is having an attractive headline. Especially in today''s economy where every company is fighting for consumer attention, standing out is important. As our CEO Brian Halligan once said, "You can have an amazing piece of content, but if the headline sucks, no one will read it.".
JotForm
AUGUST 27, 2013
Vintage and retro effects, those that make images look dated, are common and beloved, while at the same time simple to create. It only takes a few steps in Adobe Photoshop to design that cool retro poster or that auld frame around the latest photo or to let that all too clean graphic age a few decad.
Marketing Insider Group
AUGUST 27, 2013
'Stories are nothing new. They’ve been around for as long as we have. The earliest humans gathered around the campfire and figured out that effective storytelling was the best way to pass on the information that was vital for survival. They knew that truly connecting with their audience in an emotional way was a matter of life and death. Some businesses think storytelling is about explaining what you sell or telling people what you do.
Advertisement
Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
LEADership
AUGUST 27, 2013
'Concluding the Back-to-School B2B Primer—Part Four. Until this point, “walking into a lion’s den” was only an idiom I had heard. Now it is an experience I will never forget—once-in-a-lifetime adrenalin rush that only a close encounter with a Big Cat can give you. My recent visit to Mauritius allowed me the opportunity to literally, walk with lions at the Casela Nature Park.
Hubspot
AUGUST 27, 2013
'Portions of this blog post were excerpted from the ebook, 101 Examples of Effective Calls-to-Action. If you''d like to see more examples of superb CTAs, download it for free and learn exactly what makes them so effective. The other day I was walking to the bus, using my NextBus app to track when the bus would arrive. Actually, it was more of a half-walk/half-run -- sort of like a gallop -- because I was late and in a panic but trying to still look **cool**.
The Point
AUGUST 27, 2013
'When B2B companies invest in marketing automation technology, “lead nurturing” is often one of the key business objectives that spurs those organizations to take the plunge. Yet, upon deploying a new marketing automation platform, effective lead nurturing can often take months to take shape, longer still to provide the kind of business impact the marketers (and their management) had in mind.
Expert insights. Personalized for you.
219 
Let's personalize your content