Customer Experience Matrix

AUGUST 6, 2013

'One of the main reasons that marketing automation has not been adopted more quickly is that too few marketers know how to fully use it. For example, a recent Gleanster report found that 73% of top performers listed lack of skilled staff as one of the top challenges to success. Marketing automation vendors have adopted different strategies to deal with their problem, including making their systems easier to use, offering extensive training, and providing services to run the systems for their cli

Marketing Automation Services 244

Marketing Automation Services Marketing Automation Marketing Management Automation 244

Marketing Insider Group

AUGUST 6, 2013

'Why does marketing innovation fail? With all the changes in the content and consumer landscape brought on by digital, social and mobile technology, you would think that innovation in marketing is a foregone conclusion. Marketing innovation fails at most companies simply because it isn’t funded as part of a formal approach to testing new ideas.

Planning 186

Planning Budget Programs Marketing Budget Creation Marketing Budget 186

ANNUITAS

AUGUST 6, 2013

'Understanding the ins and outs of email deliverability best-practices is an essential part of any Demand Generation Strategy and will soon become another skill set that best-in-class marketers must have.

Deliverability 160

Deliverability Email Marketing Demand Generation Class 160

Crimson Marketing

AUGUST 6, 2013

'There’s a change in the air. No longer is the salesperson steps ahead of the curve. Buyers now have the same information, if not more information, than the seller! How then does a sales rep effectively do their job? . Enter social selling. . What this means is marketing needs to actively get involved in providing sales with better information than the buyer.

Marketing Mix 123

Marketing Mix Social Media Network Marketing Trust Marketing 123

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Convince & Convert

AUGUST 6, 2013

'Regardless of how you define social business; it’s hard to argue that organizations today must change if they want to stay relevant and competitive. I have seen business change and lived through many of its ups and downs for many years. My first book, Smart Business, Social Business was my eyewitness account of living through this organizational change while working for large brands in Silicon Valley.

Enterprise Management 136

Enterprise Management Business Work Management Communities 136

Hubspot

AUGUST 6, 2013

'When people talk about inbound marketing, most agree that in theory , video is a great tool to attract new visitors, connect and engage with your leads, and delight your loyal customers. but most marketers would say actually doing video is a whole other ball game. Why are we so afraid of doing video? Most of us get paralyzed by the "no time, too hard" fallacy.

Top of Funnel 61

Top of Funnel Video Marketing Budget Programs Inbound Marketing 61

LeadSquared

AUGUST 6, 2013

“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” – David Ogilvy, Hailed as the Father of Advertising. A well optimized landing page is perhaps the first funnel point and one of the most important aspects that decides whether a user becomes a prospective client or a lost opportunity.

Landing Pages 52

Landing Pages Case Studies Advertising Funnels Keywords 52

Hubspot

AUGUST 6, 2013

'Facebook is changing the way stories are displayed in the News Feed, and trying to make life better for marketers, if only by communicating more frequently with them via its Facebook for Business page. That’s the gist of an event Facebook held today. “We’ve been working hard to simplify advertising on Facebook, streamlining the ad products we offer and also making them easier to use,” Facebook announced on the revamped Facebook for Business page, which now will become “the central destination f

Transparency 60

Transparency Facebook Business Inbound Marketing 60

Vidyard

AUGUST 6, 2013

Hey folks, it’s Blake here to introduce our new five-part series about production – welcome to Video Production 101! Because marketing teams are now creating video content in-house , we figured it was a great idea to launch a series designed to give a high-level understanding of the equipment you’ll need to shoot professional footage and enhance your video marketing projects.

Video Marketing 50

Video Marketing Product Thought Leadership Design 50

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Hubspot

AUGUST 6, 2013

'You know how we talk about using your blog to answer common questions that your leads and customers have ? And sometimes even popping on over to Sales and Customer Service and asking them, "Hey, what kinds of questions do you get all the time?". That''s how this post was born. Because it turns out, a lot of people are asking over and over again. just what is a landing page?

Landing Pages 58

Landing Pages FAQ Differentiation Pricing 58

Brandfolder

AUGUST 6, 2013

You might have heard: Yahoo! announced [they will be updating their logo]([link] 5th. Except really, they're updating their logo today, and tomorrow, and the next day.

Brand Identity 40

Brand Identity Branding 40

Hubspot

AUGUST 6, 2013

'What''s the difference between a poor first-time connect and a successful one? One word: context. Researching potential prospects before you first email or call them can make a world of difference between a deal or a bust. By understanding the background of a company and the person you''re trying to speak to, you can better frame a conversation. And just like no two prospects are the same, no two prospects’ interactions with you should be the same.

Paid Content 53

Paid Content Research Paid Search Agency Banner Ads 53

ViewPoint

AUGUST 6, 2013

'Over the last year, I’ve had the privilege of interviewing over 30 influential B2B sales and marketing leaders. It has been a pleasure to interview each of them and share perspectives on topics ranging from B2B lead generation and inside sales to social media trends and personal branding. Each interview is available on our blog and YouTube channel.

Peer-to-peer 181

Peer-to-peer Multi-Channel Forecasting Best Practices 181

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Biznology

AUGUST 6, 2013

'When high-end online reputation management experts like me get together and kibitz about prospecting new business we always talk about how much all our clients would have benefited from taking our calls well before their sundry crises struck. Long story short: hire me or someone like me if you don’t have a big pile of time but do have a small pile of money; otherwise, spend some of your own time, talent and treasure doing a serious domain name buy; setting up a comprehensive array of site

Work Management 147

Work Management Domain Ideal Customer Profiles Google 147

Leading Results Rambings

AUGUST 6, 2013

'We’ve all heard of buyer’s remorse. Its that time after you make a purchase where you regret having made the decision. Sometimes it imagined – a form of a brief panic attack – and sometimes its real, like choosing a house (or anything else you need to live with for a long time) for the wrong reasons and truly coming to regret it. Seller’s remorse is something we don’t experience as much, but is just as real.

Ideal Customer Profiles 68

Ideal Customer Profiles Marketing Proposals Sales Qualified Leads Work Management 68

EMagine B2B Blog

AUGUST 6, 2013

'While it isn’t new, mobile and B2B are the hot topics this summer. The following is a summary of some of the best articles, blog posts and videos out there on the subject: The Impact of Mobile Technology in B2B Companies. This blog posts attempts to answer the question: just how impactful is mobile technology in our lives? In the lives of our B2B companies?

B2B 63

B2B Best Practices Adwords Webinar Metrics 63