markempa
MARCH 17, 2014
'Tweet I was recently reading your blog “ Lead Generation: Who knows the customer better – Marketing or Sales? “ on b2bleadblog.com. It’s been really fascinating to me to try and figure all this sales and qualifying a lead thing out. I’ve been employed to do a tough task in a small composite company that doesn’t have the finances to employ specialists.
Marketing Insider Group
MARCH 17, 2014
'Adobe and Econsultancy released a report last week following a survey of more than 2,500 marketers. The survey covered “client-side” marketers from both the B2B and B2C worlds as well as from marketing agencies. According to the report , Content Marketing is the top priority for 36% of marketers in 2014. This is followed by social media, which was chosen by 36%, personalization (32%) and conversion optimization (31%) as key areas of focus for marketing in 2014.
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Customer Experience Matrix
MARCH 17, 2014
'I took a preliminary peek at the results of the marketing automation deployment survey that VentureBeat and I have been fielding for the past few weeks. There are some hints of really interesting insights, but we don’t have enough responses yet to publish. Like the sheriff in Blazing Saddles who held himself hostage, I''m writing this to encourage more people to complete the survey so we can release it.
The Point
MARCH 17, 2014
'We’ve all been there. The copy is winding its way through the marketing group and is now on its fourth revision. The CEO didn’t like the photo at the top of the email so it’s back to the drawing board, design-wise. The marcom director wants to change the headline so it conforms to the “approved company message” And you need to broadcast by the end of the week.
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Writing on the Web
MARCH 17, 2014
'for Your Expert Ebook" src="[link] width="300" height="225" title="How to Research Content for Your Expert Ebook" /> How should you research content in order to write your expert ebook ? This is a huge question for most writers, and a major reason why some ebooks never get written or finished. The field of online research methods is new and expanding rapidly.
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Biznology
MARCH 17, 2014
'Image via CrunchBase. Among companies that are “very successful” at achieving goals with social media, 47% make extensive use of social analytics. Among companies that are “not successful,” 17% use social analytics (source: Marquette Group and Ascend2 ). Is there a similarity between companies that listen and achieve success?
Adobe Experience Cloud Blog
MARCH 17, 2014
'Author: DJ Waldow “In 2013, you traveled 543 miles. That’s more than the length of the Serengeti. It’s also the exact height of a rollerskating unicorn balancing 34404336 dinner plates. Fantastic!”. It’s not every day you receive an email that starts with a paragraph like that. It’s also not every day you receive an email with a unicorn standing on its hind legs, donning rainbow spandex, balancing a stack of dinner plates… while wearing roller skates.
SugarCRM
MARCH 17, 2014
'[one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. [one_half_last valign="middle"]. [frame style="none"] [/frame]. [/one_half_last]. [divider style="simple"]. Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. Many agencies, firms and CRM solution providers already understand the importance of partnering with a MA Company.
Hinge Marketing
MARCH 17, 2014
'Content marketing can help firms share their expertise online to build visibility and credibility among prospective clients, industry influencers, and other important audiences. More and more research demonstrates that successful B2B content marketing is tremendously effective from a business standpoint, driving growth and profitability for its practitioners.
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SugarCRM
MARCH 17, 2014
'[one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. [one_half_last valign="middle"]. [frame style="none"] [/frame]. [/one_half_last]. [divider style="simple"]. Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. Many agencies, firms and CRM solution providers already understand the importance of partnering with a MA Company.
Hubspot
MARCH 17, 2014
'Having more than one buyer persona is a balancing act. If they''re very different, you may feel like you''re constantly in danger of not giving one enough attention, or confusing your personas with untargeted content. Add the problem of keeping all your content grouped together on one social media page, and you''re really lost. Some brands have found a way to fix this issue on LinkedIn, specifically, by creating something called Showcase Pages.
SugarCRM
MARCH 17, 2014
'[one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. [one_half_last valign="middle"]. [frame style="none"] [/frame]. [/one_half_last]. [divider style="simple"]. Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. Many agencies, firms and CRM solution providers already understand the importance of partnering with a MA Company.
Hubspot
MARCH 17, 2014
'By now, you''ve probably heard about the importance of visual content. Social networks are displaying images more prominently in their feeds, and visual content tends to generate much more engagement than text-based content. It''s not surprising -- our eyes naturally gravitate toward images, and content is much easier to consume when it''s broken up by visual components.
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LeadSquared
MARCH 17, 2014
The much-awaited Facebook Video Ads are finally here. Over the next couple of months, users will come across ‘Premium Video Ads’ in their News Feed. The 15-second video ads have been launched on both, desktop and mobile. Facebook has been testing these ads since September 2013 and now, it has finally rolled out and offered this advertising medium to a select group of advertisers.
Hubspot
MARCH 17, 2014
'This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders. Sure, you know your boss better than I do. But I do know how bosses think. As the owner of a marketing agency, I have a pretty good pulse on what your boss’ day looks like, their goals, and their challenges. I know that we are rarely satisfied and are constantly looking to grow our business, and that we know all too well we can’t do it alone.
LeadSquared
MARCH 17, 2014
So, you thought Reddit’s Ask me anything (AMA) live Q&A sessions and Twitter chats were stealing the limelight from other social networking channels ? Think again, for here comes Flawk! Flawk is a communication tool of one-to-many, a real-time engagement platform aimed at people and brands, basically anyone, who is looking to engage with their Twitter followers in a fun & safe environment.
SnapApp
MARCH 17, 2014
If you’re a B2B marketer looking for a leprechaun to bring you a pot of content gold this St. Patrick’s Day, don’t be disappointed if you don’t find anything at the end of the rainbow. Like most marketers, you have to find ways to be creative and cut through the noise to get users to read and engage with your content. At the same time, you’re trying to get information from your users that will help you provide them with the most accurate pieces of content to help navigate them through the buyers
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Hubspot
MARCH 17, 2014
'Email as a marketing channel isn’t going anywhere anytime soon. According to Nielsen , email is one of the most effective methods for mobilizing contacts. This suggests that if you hope to improve your clickthrough rates or increase your conversion rates, using a personalized email message could be one of the best avenues to explore. But it''s also important to note that email marketing is not a successful marketing strategy on its own.
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