The Forward Observer
MARCH 15, 2024
The Brand Benefits Playbook: Why Customers Aren’t Buying What You’re Selling–And What to Do About It by Allen Weiss and Debbie MacInnis About the Book From two of the world’s leading experts on branding, brand benefits, and positioning, this strategic guide reveals how focusing on brand benefits can transform organizations and help them win in the marketplace.
Martech
MARCH 15, 2024
The shift away from third-party cookies represents a significant change in how advertisers and businesses collect and use data. The change isn’t just a technical issue but will require unprecedented cross-functional collaboration. Marketing, IT, legal, compliance, customer service teams and other parts of the business must work together to navigate the complexities of collecting and managing data flow.
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CMSWire
MARCH 15, 2024
Explore how a TikTok ban would reshape marketing strategies, impact influencers and prompt a pivot to new platforms for brands. Continue reading.
Heinz Marketing
MARCH 15, 2024
By Maria Geokezas , Chief Operating Officer at Heinz Marketing B2B purchases are complex, involving multiple decision-makers, each with specific needs. So if you want real, predictable revenue growth, it’s time to forget the one-off quick-win tactics. The days of extracting short-term value from customers are over, and those outdated growth hacking strategies of yesterday won’t cut it today.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Sprout Social
MARCH 15, 2024
YouTube influencers are on a different level when it comes to business impact. The term “influencer” might be synonymous with Instagram and TikTok these days. Thing is, YouTube creators predate both and are the blueprint for what an “influencer” is today. And YouTubers have consistently built full-blown brands, media careers and product lines. These aren’t just one-off success stories, either.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Salesforce Marketing Cloud
MARCH 15, 2024
AI has taken center stage, but the question on many manufacturers’ minds is “how do I get started with generative AI?” While many manufacturers have taken advantage of predictive AI when it comes to planning and supply chain, forecasting, wallet share, and market share, generative AI presents new opportunities and challenges. To take advantage of all the promise of AI, it’s critical for manufacturers to lay a solid data strategy foundation.
Tiecas
MARCH 15, 2024
How can a B2B industrial marketing agency develop a strategic roadmap and help you execute it for success? Imagine an industrial marketing strategic roadmap with a laser-sharp focus, a plan that directly aligns with your sales goals and delivers a predictable flow of qualified leads. What if you could stop wasting time and money on random tactics and transform your marketing into a true growth driver?
Content Marketing Institute
MARCH 15, 2024
Open AI’s Sam Altman says the future of AI will accomplish 95% of what marketers use agencies, strategists, and creative professionals for today. But don't panic. Get the context and an interpretation that will calm your concerns.
Martech
MARCH 15, 2024
LinkedIn is now allowing businesses to promote content from any user on the app, not just their own employees, expanding its Thought Leader ads into a form of branded content promotion. Previously, brands could use Thought Leader ads to turn posts from verified employees into promotions. Now, businesses have the option to promote posts from non-employees too.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Visitor Queue
MARCH 15, 2024
Email marketing is undoubtedly one of the most cost-effective lead generation tools for B2B businesses in 2024. According to the Direct Marketing Association, email marketing generates an average ROI of $1 : $45. One of the toughest things marketers struggle with though is generating or growing their B2B email marketing list. Having managed small lists […] The post 19 Ways to Grow B2B Email Marketing Lists in 2024 appeared first on Visitor Queue Blog | Identify Website Traffic.
CMSWire
MARCH 15, 2024
Tools and techniques marketers can use to learn more about their core audience to build stronger connections. Continue reading.
Brandpoint
MARCH 15, 2024
In the rapidly evolving landscape of public relations, staying on top of the latest PR trends is essential to successfully navigate the complex challenges of the industry. Brandpoint conducted a comprehensive survey of 200 PR professionals to identify the key PR industry trends and challenges that are shaping the PR landscape today. To thrive in this digital era, PR professionals must address challenges such as technological advancements, misinformation, and maintaining corporate reputation.
Thinkers360
MARCH 15, 2024
Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (Latin America). Congratulations to all who participated! Top 50 B2B Thought Leaders, Analysts & Influencers You Should Work With In 2024 (Latin America) 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined).
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Choozle
MARCH 15, 2024
Retail media is taking a strategic position in the digital advertising space, emerging as a powerful, future-proof channel to bring brands closer to their target audiences. According to a recent forecast by eMarketer, omnichannel retail media ad spend is set to hit $59.98 billion in 2024. With such substantial investment flowing into this channel and a growing demand for first-party data, it’s clear that many other businesses will seek to capitalize on the opportunities presented by retail
Martech
MARCH 15, 2024
David Iscove is creative technology practice lead at Cella by Randstad Digital. At the MarTech Conference next week, he’ll be sharing a new blueprint for customer experience that he summarizes as: “Always on, always listening.” David is one of a number of speakers that will be not only emphasizing customer-centricity but offering actionable advice about how to become a customer-centric organization.
SmartBug Media
MARCH 15, 2024
The franchise industry continues to evolve, and so do the marketing strategies franchises use to connect with customers and drive success. Businesses must keep pace with the latest developments to stay ahead of the competition. Here’s a look at some of the key trends driving franchise marketing in 2024. The Rise of AI in Franchise Marketing Artificial intelligence (AI) made a big splash in the marketing world in 2023 and is showing no signs of slowing down in 2024.
FMG Suite
MARCH 15, 2024
SAN DIEGO, CALIF., March 15, 2024 – FMG, an industry-leading SaaS company specializing in marketing software and services for financial advisors and insurance agents, announced that it has been named “Best Overall FinTech Software” in the eighth annual FinTech Breakthrough Awards. The program is conducted by FinTech Breakthrough, an independent market intelligence organization that recognizes the top companies, technologies, and products in the global FinTech market today.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Sana Commerce
MARCH 15, 2024
Explore key insights from top B2B commerce leaders Navigating the B2B e-commerce landscape is no small feat. It’s a blend of innovation, strategy, and understanding what truly resonates with customers. This session is designed specifically for leaders in complex B2B and manufacturing sectors, providing valuable insights and answering critical questions on how to navigate and succeed in this new digital frontier.
B2BMarketing.net
MARCH 15, 2024
In this week’s episode, Kavita Singh, Senior Content Editor, B2B Marketing, spoke with Gareth Clark, Senior EVP Customer Experience, Just Global to talk about their win for ‘B2B global agency of the year’ at our 2023 B2B Marketing Awards. They talk about everything from Just Global’s people-first approach to the key to global alignment and some top tips for nurturing a good agency-client relationship.
Huptech Web
MARCH 15, 2024
Do you know why your sales are dropping? Or perhaps you’re scratching your head over the high rate of abandoned shopping carts? Before reading this blog, consider where you might be losing customers in your funnel and the root cause. Read More: Customer Journey with Inbound Marketing Funnel You might be making $$$$$ in the first year, and some time later, sales drop gradually.
B2BMarketing.net
MARCH 15, 2024
2023 was the year that B2B marketers realised the potential of AI, but it didn’t take long until the mere mention of the word led to rolling eyes and a collective sense of ‘here we go again’. Perhaps this was best illustrated in our recent community sprint, in which we brought the Propolis community together to work out how we can use AI to overcome challenges around team productivity and efficiency.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Full Circle Insights
MARCH 15, 2024
How I built a forecast and sales and marketing funnel in 5 minutes while preparing for an upcoming board meeting.
Valasys
MARCH 15, 2024
15th March, New Jersey: In recent months, small businesses across the United States have been grappling with a harsh reality: the need to cut jobs. As the backbone of the nation’s economy, the struggles faced by small businesses often serve as early indicators of broader economic trends. The current wave of layoffs within this sector is raising significant concerns and prompting experts to view it as a warning sign for the overall health of the US economy.
Litmus
MARCH 15, 2024
We’ve been encouraging marketers to focus on developing a strategy to wean their media plans and martech stack off third-party (3P) cookies for some time (and we still are!) But if your organization hasn’t yet made it a top priority, Google’s countdown to phasing out third-party cookies in Chrome by Q3 2024 may be the push you need to move this to the top of your to-do list.
Salesforce Marketing Cloud
MARCH 15, 2024
What you’ll learn What is lead generation? What are the most effective lead generation strategies? How do lead qualification and nurturing work? What are some methods for nurturing leads? What are the current trends in lead generation? How do you measure the success of your lead gen strategy? What are the best practices for lead generation? It’s no secret that people are inundated with countless messages and offers daily.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Outgrow
MARCH 15, 2024
Hey there! Welcome to the Marketer Of The Month blog! We recently interviewed Itxaso del Palacio for our monthly podcast – ‘ Marketer of the Month ’! We had some amazing insightful conversations with Oz and here’s what we discussed about- 1. Explores the changing role of investors in Europe, emphasizing a shift towards operational, founder-friendly strategies. 2.
ClearVoice
MARCH 15, 2024
Here’s a fun fact : global content marketing revenue totaled $63 billion in 2022. Furthermore, the content marketing industry will reach $107 billion by 2026. That’s a lot of dollars. It also underscores the need to produce great content. But generating compelling content is half the battle. The other half is ensuring that the content you create content ends up in front of your audience.
Outgrow
MARCH 15, 2024
Hey there! Welcome to the Marketer Of The Month blog! We recently interviewed Itxaso del Palacio for our monthly podcast – ‘ Marketer of the Month ’! We had some amazing insightful conversations with Oz and here’s what we discussed about- 1. Explores the changing role of investors in Europe, emphasizing a shift towards operational, founder-friendly strategies. 2.
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