Writing on the Web
JULY 24, 2013
'Liberace was well-known for his flamboyant lifestyle both on and off stage. During the 1950s-1970s he was the highest paid entertainer in the world. That’s pretty amazing considering he was a pianist. His career spanned five decades. I just saw the HBO film “ Behind the Candelabra ,” with an amazing performance by Michael Douglas in the starring role, with Matt Damon as his lover.
Biznology
JULY 24, 2013
'Photo credit: Wikipedia. There is a great deal of talk about the Internet of things and how it will create an unimaginable number of connections between everyday devices. While we are already seeing simple examples of this in surveillance cameras and sensors, there are clearly benefits and concerns, for example privacy issues, that will stretch well beyond our comfort zone.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Adobe Experience Cloud Blog
JULY 24, 2013
'Author: Alex Bigman For most businesses, acquiring or changing a logo feels like a momentous step. A logo, after all, is the face of your brand. McDonald’s is inextricable from its arches. Nike’s simple checkmark possesses almost supernatural communicative qualities. But how do you measure the success of a logo? Short of a large-scale populist backlash on the order of the University of California’s recent re-design fiasco , success or failure is hard to quantify.
Convince & Convert
JULY 24, 2013
'In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about the newly launched Foursquare ads , and whether they are a viable option for marketers, an annoyance for users, both or neither. Whither the Check-In? In April, Bloomberg cited Foursquare data showing 6 million daily check-ins in January 2013 versus 4 million per day in January 2012.
Advertisement
Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Hubspot
JULY 24, 2013
'Yesterday, B2B marketers everywhere rejoiced: LinkedIn announced Sponsored Updates , an advertising solution that allows brands to promote any post from a LinkedIn Company Page to a specific people directly in their newsfeeds. Relevant content delivered to the right people at the right time? As inbound marketers, we''re definitely into that. We were lucky enough to be chosen to participate in their beta program, so we got to learn how these posts help increase the reach and visibility of a part
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
SnapApp
JULY 24, 2013
In recent releases, we've added two new app types and have made it much easier for you and your users to get the word out in-a-click via a multitude of social channel integrations. New & Improved Photo Gallery App. Our Photo Gallery app has received a facelift and is truly dedicated to showcasing your photos! Upload your photos via our new bulk upload tool from virtually anywhere – Facebook , Instagram , Flickr , Picasa , Dropbox , web and more - and they will be displayed prominently, one a
readwrite
JULY 24, 2013
Twitter wanted everyone to know about wider availability of a new feature called TV ad targeting , which lets advertisers synchronize promoted-tweet campaigns with their TV spots. So it published a blog post describing results from a beta test of the feature that just happened to feature tweets from real Twitter users reacting to the TV ads. But while the users were real, their purported tweets were not, SFGate reported.
KoMarketing Associates
JULY 24, 2013
'Content fuels B2B SEO and social media initiatives. We need content for applying keyword strategy, differentiating brand communications, acquiring links, and improving social media visibility. But where do B2B marketers obtain great content? My colleague Jim Schakenbach and I have had a few conversations in the past on how marketers need to adapt more of a journalistic mindset to the way they approach content development.
Hubspot
JULY 24, 2013
'Magazines, newspapers, TV stations, radio stations, and online publishers -- let’s call them media companies -- have been producing news content for years, with the aim of attracting an audience. Whether that content was published on paper or broadcast over a TV or a radio signal, readers, viewers, and listeners were attracted to the content from their source of choice to learn about breaking and industry news.
Advertisement
In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Hubspot
JULY 24, 2013
'By now, you’ve heard the term "personas" -- or " buyer personas " -- and know that inbound marketing is really about creating persona-driven content that encourages engagement between you and your ideal customers within the channels they feel most comfortable. You’ve most likely already started to plan out how to create these buyer personas , which people on your sales team will be most helpful in the process, and what each buyer persona’s name might be.
Expert insights. Personalized for you.
173 
Let's personalize your content