ANNUITAS

JULY 3, 2014

'Note: This post first ran September 10, 2013 via the ANNUITAS blog. We are posting again because this topic is still a pressing issue and highly relevant today. Gartner’s projection that the CMOs would spend more on technology by the year 2020 grabbed quite a bit of attention and seemed to bolster CMO’s and their quest to spend more. The marketing technology landscape is massive and certainly technology is needed in order for CMOs to do their jobs effectively – but just because the CMO is soon

CMO 167

CMO Case Studies Demand Generation Marketing Automation 167

Customer Experience Matrix

JULY 3, 2014

'Today''s email vendors face an interesting business challenge. On one hand, building a high-volume email engine is a lot harder than you’d think, so business is strong despite near-commodity status. But marketers want to integrate email with other messaging channels, so a stand-alone email platform is increasingly unattractive. The obvious solution is to add other channels and, even more important, features to control the decisions of when, how, and to whom messages are sent.

Work Management 163

Work Management Marketing Management Marketing Automation Services Paid Search Agency 163

Biznology

JULY 3, 2014

'Based on what has been written by advocates of social business, one might have expected radical changes to have already occurred across the business landscape. While many start-up companies have adopted new technologies and business models, the majority of businesses, however, have been relatively slow to change. Recently, though, some of the social business predictions that have been made during the last few years have begun to take hold.

Business 159

Business Digital Transformation Thought Leadership Communities 159

Writing on the Web

JULY 3, 2014

'Whats Best?" width="300" height="200" title="Newsletters, Social Media, Blogs: Whats Best?" /> Have blogs and social media replaced e-newsletters ? In a poll I did with professionals who publish a newsletter, people shared that they still send out regular e-newsletters, and told me why their subscribers like getting news: “It helps me stay connected and it provides me with thought provoking ideas, and useful tools to be successful in life.”.

Newsletter 146

Newsletter Social Media Media Best Practices 146

Advertisement

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Crimson Marketing

JULY 3, 2014

'As we prepare to celebrate our great nation’s birthday, let’s not forget this quote by Abraham Lincoln: “I like to see a man proud of the place in which he lives. I like to see a man live so that his place will be proud of him.” Have a fun and safe holiday weekend! Image: Courtesy of Wallpapers US. The post Happy Independence Eve!

126

126

Convince & Convert

JULY 3, 2014

'The Dallas Cowboys are taking a page from Jimmy Kimmel’s playbook by releasing their own version of the popular “Mean Tweets” skit. Originally introduced by Kimmel, the skit stars celebrities reading mean tweets aloud from fans. In the Dallas Cowboy’s rendition, it stars popular players like Tony Romo, Brandon Weeden, Dez Bryant, Jason Witten, and more, poking a little fun at themselves with not-so-nice tweets from fans.

Case Studies 114

Case Studies Case Study Social Media Video Marketing 114

SugarCRM

JULY 3, 2014

'The post More Leads or the Dog Gets It appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion.

Marketing Qualified Leads 82

Marketing Qualified Leads Leads Lead Lead Generation 82

Hubspot

JULY 3, 2014

'When most people think of links, they think of connecting two different webpages together. You use hyperlinks to connect two of your blog posts, or a blog post and a landing page, or a blog post and a product page, or a tweet to your website. But that''s not all hyperlinks can do. With a little tweaking, you also can set up hyperlinks to link to content on the same page.

Tagging 60

Tagging Landing Pages Tips Paid Search Agency 60

LeadSquared

JULY 3, 2014

I know it’s a primitive topic – it’s refrained from being talked about, (at least in reputable SEO circles, anyway); it is spoken of only in hushed whispers, in dingy corners of the web, where only the black hat SEOs lurk. Okay, let’s cut the drama. I’ll tell you why I am writing about it now! The Aim. One of customers is planning to revamp their website.

Thought Leadership 52

Thought Leadership Content Advertising Agencies Link Building 52

Advertisement

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Vidyard

JULY 3, 2014

When it comes down to it, you need two types of video content marketing to succeed: Stuff that inspires and stuff that helps. Helpful how-to type videos are critical for helping you appear in search results, but your other story-driven video marketing is responsible for eliciting authentic feelings from future brand advocates. These feelings are powerful motivators and prompt your audience to take meaningful action.

Video Marketing 52

Video Marketing Landing Pages Trigger Marketing B2B Marketing 52

Hubspot

JULY 3, 2014

'Landing pages exist to serve one purpose: to get people on your website to convert to the next stage in the buying journey. Although their purpose is simple enough in theory, actually creating a successful landing page requires detailed planning and creative testing. Regardless of what your business is selling or the conversion action you hope to instigate, it''s helpful to get inspired by seeing what other great landing pages look like.

Landing Pages 61

Landing Pages Examples Lead Scoring Lead Ranking 61

Hubspot

JULY 3, 2014

'Live-tweeting is kind of like note-taking, only it''s online, collective, and interactive. When you hear a great quote from a speaker, or "tweetable takeaway" (as in, a key takeaway that can be abbreviated to less than 140 characters), all you have to do is type it up in a tweet and ship it out to the world. Your followers will see the tweet, and so will everyone following the event hashtag -- and people can retweet, favorite, or reply to you.

Template 57

Template Hubspot Social Media Twitter 57

Hubspot

JULY 3, 2014

'Without fail, I almost always forget to put up an out-of-office autoreply message when I''m headed out for vacation. It''s one of those things I remember just as I''m shutting down, or sometimes even after I''ve already left. (Heh, sorry guys.). Since I usually throw them up in a hurry, I don''t take a lot of time to get creative. However, I remembered to put up my OOO message early this time around -- so I decided to do some Googling for funny messages people have used in the past.

Twitter 61

Twitter Creativity Positioning Google 61

Advertisement

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media