Marketing Insider Group

SEPTEMBER 3, 2013

'This is a guest post from ComBlu president and co-founder Kathy Baughman, covering their new eBook on the biggest content marketing pain points, and which they are graciously offering for us here with no registration required… Why is Content so Painful? Brands face multiple obstacles when organizing the content function. They must grapple with content proliferation; inconsistent and uncoordinated content creation; the lack of strategic direction in the content insights process; and the

Content Marketing 183

Content Marketing CMS Development Co-Registration Enterprise Management 183

Savanta

SEPTEMBER 3, 2013

'It’s tougher being a marketer nowadays than it ever has been. That’s what 73% of the 200 B2B marketers in the US and UK told us in the latest ‘What Works Where’ survey Circle Research conducted on behalf of Omobono. Why? Well, some perennial challenges remain the same. It always has been (and probably always will be) tough to get buy-in from colleagues, effectively achieve cut-through and measure ROI.

B2B 156

B2B Social Media Paid Search Agency Advertising Agencies 156

ANNUITAS

SEPTEMBER 3, 2013

'Absolutely not, not every marketer will become a marketing technologist.

B2B Marketing 185

B2B Marketing B2B Demand Generation Demand 185

Convince & Convert

SEPTEMBER 3, 2013

'Image via BigStockPhoto.com. Everyone in today’s job market needs to have marketing skills. We all have personal brands and have to constantly position ourselves to get the type of work we want, whether that be as an employee or business owner. These days, if you don’t have a strong web presence and you’re not getting your name out there, no one will do it for you and you will miss opportunities.

Tips 144

Tips Paid Search Agency Cold Calling Marketing & Strategy 144

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Adobe Experience Cloud Blog

SEPTEMBER 3, 2013

'Author: Megan Ziman Trust me, writing your first blog post can be scary. Day one at Marketo, I was informed that one of my projects as a Social Media & PR intern would be writing for the blog. I’ll admit, I was scared. Just thinking about it sent a wave of nervousness through my body. Then the inevitable “OMG everyone is going to read this and think I’m stupid!

B2B Thought Leadership 105

B2B Thought Leadership Marketo Terms and Conditions Thought Leadership 105

EMagine B2B Blog

SEPTEMBER 3, 2013

'The simple answer is that ALL social media environments can be successful for B2B. The questions that really needs to answered first are, “where are your customers and prospects?”, and “what is your marketing strategy?” Each outlet has it’s own unique method of reaching customers. We found our clients seem to gravitate most to LinkedIn, Twitter, YouTube, SlideShare, Blogs (yes, that is social media) and Facebook.

Social Media 64

Social Media Media Ideal Customer Profiles B2B Thought Leadership 64

Hubspot

SEPTEMBER 3, 2013

'You know what is one of my biggest pet peeves when I''m designing something? When there''s an unwanted background on an image and I want it to either go away or assume the look of the background behind it. The image would be SO much more useful to my call-to-action, presentation, blog post, or ebook if I could just remove that freaking background! There are lots of fancy Photoshop tricks for removing backgrounds of images. but not all of us have Photoshop.

Tips 61

Tips Design Resources Features 61

Biznology

SEPTEMBER 3, 2013

'I daresay that realtors were the world’s first social media marketers — well before the Internet ever existed. Social networks predated the Internet and real estate agents have always been exemplary manifestations of shameless self-promoters while still being able to build reputation , trust, and confidence over time. I really think that we social media marketers should be more like realtors — in fact, most of the top online influencers very much do follow in the footsteps of

Social Media 169

Social Media Media Ad brokers Trust Marketing 169

Hubspot

SEPTEMBER 3, 2013

'With any nonprofit, it’s extremely important to be able to communicate and convey the mission of your organization to those interested in supporting your cause. With all of the communication channels to choose from these days, there’s still no more direct and personal way to reach your donors and supporters than in their inbox. Email marketing is a great communication tool because it''s more effective than traditional marketing, yields quick results, and enables you to send personalized message

Email Marketing 56

Email Marketing CTR Paid Search Agency Advertising Agencies 56

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Webbiquity

SEPTEMBER 3, 2013

'Powered by legions of fans and armies of developers, WordPress has evolved from a humble blogging platform to a flexible, robust and ubiquitous CMS. WordPress now powers one out of every six sites on the web, and half of all sites built on a content management system (CMS)—more than 60 million websites, including 45 of the Technorati Top 100 sites.

CMS Development 207

CMS Development Tips Digg Work Management 207

Hubspot

SEPTEMBER 3, 2013

'School is back in session. Whether you miss the days of fresh notebooks and new outfits or are thrilled to have the academic chapter of your life long gone. there''s always room for a little learning and a little fun. In that spirit, I bring you a new game to get you excited to learn about marketing. Introducing. Marketing Trivia ! Marketing Trivia is a Jeopardy -style game made in PowerPoint for you to play with your marketing team.

Peer-to-peer 53

Peer-to-peer Lead Ranking Lead Scoring Work Management 53

Hubspot

SEPTEMBER 3, 2013

'I have a confession to make. When I was a reporter at Newsweek, I received literally thousands of press releases via email -- and I deleted almost every single one of them without even opening them. Basically, I used my Newsweek email account as a filter. My “real” email was my personal Gmail account. The only people who wrote to my Newsweek account were PR people who didn''t know my Gmail address and probably got my Newsweek address from some list.

Press 58

Press PR Startups Public Relations 58

Hubspot

SEPTEMBER 3, 2013

'Content is one of the more important aspects of your website, but it can also be the biggest pain. Although it makes good sense for SEO and lead generation purposes to keep updating your social media sites and keep up a blog, business owners -- and even some marketers -- are generally not writers. Thus, having to come up with topics, read over submissions, and create original content is quite groan-worthy for many.

FAQ 55

FAQ Content Work Management Sales Qualified Leads 55

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Social Media