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Unveiling Meta’s contribution to top-of-funnel relative ROAS

ClickZ

In this second installment of our series on the best channels, platforms, and strategies for success in ecommerce for 2023, we take a closer look at Meta’s impressive performance in digital advertising. Targeting warm leads and existing customers is always likely to deliver a higher ROAS than cold acquisition spends.

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AI-powered martech releases and news: Feb. 8

Martech

10Web’s AI Ecommerce website builder provides online store creation, optimization and management with artificial intelligence. Themes helps employees identify and analyze issues with more detailed and actionable Themes including Intelligent Summaries and to track and investigate emerging trends and KPI changes over time.

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3 Google Analytics 4 features to make up for lost data

Martech

As a note, this feature currently relates only to ecommerce and churning data. Ecommerce tracking will need to be set up before predictive metrics and predictive audiences can be used. If you have ecommerce tracking, the top areas to see and use predictive modeling are in the Explore reports and the Audience tool. Get MarTech!

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Innovations in Search and Social [August 2023]

QuanticMind

This month, Alexa Dillon, Basis’ VP of Search Media Investment, and Erik Chellberg, VP of Social Media Investment, compiled all the latest news, trends, and resources for easy access. For example, Google is updating product pages with more details to inform data-driven decisions that boost ROAS, making it easier to onboard local ads.

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Emerging Trends in Marketing Attribution and Marketing Analytics for 2022

LeadsRX

February 08, 2022 – Today, marketing analytics company LeadsRx shared the trends it sees emerging in 2022 that contribute to the unprecedented innovation taking place in performance marketing, marketing attribution and marketing analytics technologies. This number was in the trends blog. Portland, Ore., For more information.

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Google Ads Retargeting: Everything You Need To Know

Optinmonster

Implementing dynamic retargeting has been perfect for eCommerce businesses, where we saw a remarkable increase in click-through rates and conversions, as the ads were highly relevant and reminded users of their initial interest. Return on Ad Spend (ROAS): ROAS measures the revenue generated for every dollar spent on your campaign.

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Exclusive Agency-Predicted Trends for 2021

Outbrain

What trends and tactics from 2020 are still going to impact our digital strategies going into the New Year?”. Exclusive 2021 consumer trends, product sneak peeks, and guest appearances from industry titans like Digiday. The post Exclusive Agency-Predicted Trends for 2021 appeared first on English (US). Cue Outbrain Unveil!