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Social Media: The Untapped Goldmine for Your Online Business’s Growth

Scoop.it

If you are looking for inexpensive and adequate ways to reach 50% of the world’s population, it becomes essential for you to include social within your digital strategy. . Every type and size of a brand can get numerous advantages by considering investing in social media strategy. billion active social media users.

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What Is Split Testing? Best Split Testing Tools and Strategies

Optinmonster

The duration of the test can vary depending on your website’s traffic, the size of your email list, and the expected difference in performance between the two versions. Document and Share Insights Document the testing process, results, and insights from your split test.

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The Direct No-Nonsense Relationship Between Employee Activation and ROI

Marketing Insider Group

That’s only the tip of the iceberg. Quick Takeaways: Employee engagement programs build employee satisfaction. Employee satisfaction keeps employees on the job longer. Researchers have documented that there’s a dramatic increase in a business’s key performance indicators when it unleashes its employees to spread the word.

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What is a customer journey map and how to make your own [examples included]

Sprout Social

They see your ads, interact with you on social media and explore your website before they buy. To keep up with it all and better inform your social media marketing strategy , create a customer journey map as a blueprint to help you understand your customers at each stage. It doesn’t need to be a two-way interaction.

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Why UX matters for marketers: 8 tips to improve your UX

Sprout Social

Increase customer satisfaction by anticipating needs and problems. All of the above should be priorities for just about any business when it comes to your website, content and social media presence. From your social presence to your on-site content and beyond, small touches such as alt-text make a big difference.

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Building Your Effective MarTech Architecture Stack

Valasys

Martech can include anything from email marketing software to social media analytics tools. Do you want to increase website traffic? For example, if you want to increase website traffic, you might need a tool to help you create and optimize your website content. What do you want to achieve with your martech stack?

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Mobile commerce: what it is and why you should care

Sprout Social

Social commerce: researching or buying products directly from social media or social media ads (see below). Conversational commerce: completing transactions with the assistance of mobile reps (through chat apps or social media). Are they visiting you on social after they bounce? For consumers.