Martech

MARCH 28, 2022

For years marketers have been scrambling to produce more content, leads and events. The teams that really nail agile marketing do less work with more focus on outcomes. When numbers are soft, it’s natural for panic to set in and to respond with the need for more marketing. Processing.Please wait.

Planning 107

Planning Work Management Paid Search Agency Lead Scoring 107

Martech

JANUARY 12, 2022

For the past few weeks, we’ve been sharing chapters from MarTech’s Guide to agile marketing for teams, a comprehensive e-book that takes a look at how teams can best execute in an agile marketing playbook. That’s why we’ve created this quick guide to key terms in agile marketing.

Planning 114

Planning Digital Asset Management Work Management Marketing Management 114

KoMarketing Associates

APRIL 21, 2021

Although many marketers have begun exploring content marketing to incorporate it into their strategies, new research indicates that those in the technology sector are lagging behind. Furthermore, just 46% say that their organization’s content marketing is sophisticated/mature. Manufacturing Marketers and Content Marketing.

Marketing & Strategy 169

Marketing & Strategy Marketing Strategy Planning Content Marketing 169

Martech

OCTOBER 7, 2021

Marketing work management platforms help marketing leaders and their teams structure their day-to-day work to meet their goals on deadline and within budget constraints, all while managing resources and facilitating communication and collaboration. For various reasons, marketing is an ideal use case even for these tools.

Planning 129

Planning Work Management Digital Asset Management Resource Management 129

Litmus

NOVEMBER 11, 2021

It’s no secret how transformative Agile can be to a marketing department’s process. According to AgileSherpas’ 4th Annual Agile Marketing Report , in 2021, the Agile adoption rate has reached 51% among marketers. What is Agile marketing? Data-driven marketing. Mindset shift.

Planning 78

Planning Work Management Marketing Management Paid Search Agency 78

Vision Edge Marketing

JANUARY 24, 2023

Yes, I Want My Growth Idea First, let’s address the required elements of best-in-class growth plans. Note: Even if you can answer “yes” to the questions below (very few companies can), by reading further you may learn new best practices to build an even better growth plan. Is it fully aligned with your strategy and your business goals?

Planning 212

Planning Peer-to-peer Contingency Planning Business 212

Martech

MARCH 15, 2022

The following is a selection from the e-book “MarTech’s agile marketing for leaders.” To lead an agile marketing organization, you must take a value-based approach. The agile leadership values below will help you understand your role in an agile marketing organization. Processing.Please wait.

Planning 86

Planning Work Management Lead Scoring Lead Ranking 86

Martech

JUNE 23, 2022

The whole premise of agile marketing is exactly that: To be agile in our delivery of marketing assets, campaigns, educational content and product launches. The traditional annual marketing plan is a waterfall approach that does not support fast experiments. Catch up on the Agile Marketing Navigator series!

Planning 89

Planning Marketing Plans Process SWOT 89

Martech

APRIL 19, 2024

Good news for people with too many documents and not enough time to read them: Adobe’s new AI Assistant can give you the “too long — didn’t read” (tl;dr) at the click of a button. AI Assistant is a chatbot-like helper that analyzes documents — PDFs, Word, PowerPoint, etc. —

Pricing 91

Pricing Price Click Rate Efficiency 91

Content Marketing Institute

SEPTEMBER 22, 2021

A documented content marketing strategy is a big differentiator between the most and least successful. Imagine what a documented workflow could do for your content marketing operations. Continue reading → The post How to Document Your Content Marketing Workflow appeared first on Content Marketing Institute.

Content Marketing 125

Content Marketing Planning Content Differentiation 125

KoMarketing Associates

OCTOBER 11, 2017

More marketers are documenting their strategies, and new research suggests that by doing so, they are positioning themselves for success. The “State of Marketing Strategy Report 2017” report from CoSchedule recently looked at how creating a marketing strategy could help marketers achieve their top objectives.

Marketing Report 149

Marketing Report Marketing & Strategy Planning Marketing Strategy 149

Trade Press Services Newsletter

OCTOBER 6, 2022

2023 is just around the corner and now is the perfect time to prepare your strategic marketing plan for the coming year. Although a documented strategy is a key indicator of marketing success, only 41 percent of B2B marketers take the time to develop a written plan.

Planning 130

Planning Marketing Plans Webinar Metrics B2B Thought Leadership 130

Biznology

NOVEMBER 18, 2021

A document intended for your team goes out to the client instead. But what happens when the document you or your team inadvertently sends out includes sensitive information that you – and your legal team – have agreeing to keep confidential? Technology, HR, sales, and marketing will all need a say. We’ve all been there.

Content 104

Content Enterprise Management Privacy Training 104

KoMarketing Associates

JANUARY 26, 2021

Although manufacturing marketers have not always turned to content marketing in the past, new research shows that their strategies for this tactic are beginning to mature. That being said, there is still some work that needs to be done in terms of establishing content marketing strategies.

Marketing Report 282

Marketing Report Allocation Planning Content Marketing 282

Televerde

SEPTEMBER 23, 2020

An outstanding 98% of marketing teams that adopted modern agile marketing reported experiencing more lead generation in their marketing projects. Since agile manifestos were introduced in the marketing landscape almost a decade ago, they have saved businesses and organizations from creating 12-month marketing plans.

Planning 59

Planning Work Management Marketing Management Paid Search Agency 59

ActiveDEMAND

MAY 18, 2022

A measurement plan is a marketing document created to help define how marketing KPIs will be measured. The document should be created after KPIs are already established but you might just stumble across some new ones as you build the measurement plan. Meeting 1: Marketing Team. Setup events.

Planning 80

Planning Sample PPC Marketing & Strategy 80

Tiecas

SEPTEMBER 5, 2023

I’m sure you’ve heard marketing consultants like me talk about the importance of creating a marketing strategy and then following a plan for success. But what exactly is the difference between an industrial marketing strategy and a plan? While planning is about answering the What and the How questions.

Planning 52

Planning Marketing Budget Creation Marketing Budget Marketing & Strategy 52

Martech

JULY 25, 2023

Marketing work management platforms help marketing leaders and their teams structure their day-to-day work to meet their goals on deadline and within budget constraints, all while managing resources and facilitating communication and collaboration. For various reasons, marketing is an ideal use case for these tools.

Work Management 80

Work Management Digital Asset Management Enterprise Management Marketing Management 80

ANNUITAS

AUGUST 4, 2020

Last week, we discussed what we really mean when we talk about demand marketing. This week, as we dive deeper into the anatomy of a Strategic Demand Marketing Plan , we introduce you to the first step in our process: the insight phase. They have built personas and they have detailed product marketing plans.

Planning 147

Planning Marketing Plans Demand Peer-to-peer 147

KoMarketing Associates

JANUARY 5, 2021

Not all B2B marketers have an integrated marketing strategy in place, but new research suggests that more are working on creating on to develop a more dynamic approach. The authors of the report note that there is no universally agreed-upon definition of integrated marketing. B2B Marketers and Content Marketing Strategies.

Marketing Report 251

Marketing Report B2B Marketing Planning Marketing & Strategy 251

Martech

JUNE 12, 2024

Before understanding what value these products might deliver for marketing or the CX organization in general, it’s worth taking a closer look at what they are and how they work. ” Since Blueprint is a genAI tool for developing plans for apps, it must be trained on something. How does the app get built? .

Marketing AI 91

Marketing AI Tools Planning Advertising Agencies 91

Heinz Marketing

APRIL 27, 2020

And last week, nearly 70 percent wanted to learn more about how to be agile. Turns out there’s agile and then there’s Agile. We learned a ton about Agile Marketing (as well as how to generally be agile successfully) on Friday from Andrea Fryrear , president of AgileSherpas. And there’s a difference.

Planning 78

Planning Marketing Analytics Tools Allocation Practices 78

Marketing Insider Group

NOVEMBER 17, 2020

Content marketing is a contact sport. Just like any coach, you’re in charge of preparing for the game and carrying out those plans. Such is the life of a content marketer, where you must balance content marketing strategy vs. execution. You can’t “win” at content marketing without a solid strategy.

Marketing & Strategy 358

Marketing & Strategy Marketing Strategy Webinar Metrics Content Marketing 358

B2B Marketing Directions

SEPTEMBER 3, 2023

The fourth quarter of 2023 is only a few weeks away, and that means many B2B marketing leaders will soon begin planning for next year. Marketing planning processes vary considerably across companies. The planning process in smaller companies tends to be less formal. The second reason is equally important.

Planning 63

Planning Marketing Plans Terms and Conditions Paid Search Agency 63

Pam Didner

MAY 14, 2020

Does my marketing strategy need to be revised for the changing economy? My clients asked me if they need to revise their marketing plan, and marketing plan templates AGAIN when the economy starts to reopen, Post COVID-19. The first 3 weeks were tough for many marketers. Therefore, the answer is YES.

Planning 137

Planning Template Marketing Budget Creation Marketing Plans 137

Salesforce Marketing Cloud

MAY 3, 2024

So, what’s your plan? Like you, many people are preparing to start a business — and even some who have already started one — and fail to research and write a business plan that tests the feasibility of their idea. Writing a business plan and executing it kick-starts your road to success. Back to top.)

Planning 52

Planning Business Marketing Management Advertising Benchmark 52

KoMarketing Associates

OCTOBER 1, 2015

As more B2B marketers embrace content marketing, they are learning what makes it a successful component of their overall strategies. About 44 percent of B2B marketers claim that they are gaining a better understanding of what content marketing effectiveness looks like. Factors for Content Marketing Success.

B2B Marketing 120

B2B Marketing Content Marketing Planning B2B 120

Heinz Marketing

JULY 28, 2023

By Karla Sanders , Engagement Manager at Heinz Marketing In the fast-paced world of B2B sales and marketing, the key to achieving outstanding results lies in the art of marketing orchestration. But what exactly is marketing orchestration, and why is it so crucial?

Planning 93

Planning B2B Marketing Lead Ranking B2B 93

BOP Design

MARCH 30, 2021

Email marketing continues to be a fantastic method for nurturing B2B marketing leads. In the first post of our four-part series on email marketing, we take a look at best practices for using B2B email marketing for lead nurturing. For every $1 you spend on email marketing, you can expect an average return of $42.

Lead Nurturing 117

Lead Nurturing Planning Top of Funnel Work Management 117

Act-On

NOVEMBER 6, 2018

Do you have a documented marketing plan and budget? Here are six tips for preparing your 2019 marketing plan and budget. It's not too late to create one.

Planning 103

Planning Marketing Plans Marketing & Strategy Marketing 103

Litmus

JANUARY 7, 2022

A 2020 Content Marketing Institute study found that a third of B2B teams don’t have a dedicated content team at all and 52% of B2C companies have a content department of one. In other words, having a thorough plan of action helps you work smarter (and not harder). 69% of top-performing B2B content teams have a documented strategy.

Planning 74

Planning Template Marketing Plans SWOT 74

Marketing Insider Group

MARCH 29, 2021

You’ve decided to open up new markets for your products, but you have a major challenge: how to build brand awareness among your new target customers. When you leverage content marketing to expand your business into new territory, you’ll be a step ahead of your competitors. Create content targeted to your new market segments.

Planning 361

Planning Paid Search Agency Content Marketing Advertising Agencies 361

DivvyHQ

JULY 30, 2021

Many corporations have a dedicated team of technical writers to handle product documentation. However, a siloed team may not produce the type of copy that connects with your products’ users. The product content development process should be collaborative between both technical and customer-centric content producers.

Product 103

Product Effectiveness Practices Process 103

Tiecas

MARCH 15, 2024

How can a B2B industrial marketing agency develop a strategic roadmap and help you execute it for success? Imagine an industrial marketing strategic roadmap with a laser-sharp focus, a plan that directly aligns with your sales goals and delivers a predictable flow of qualified leads. So, why should a roadmap be your first step?

Advertising Agencies 92

Advertising Agencies Marketing Agencies 1 Paid Search Agency Ad Agencies 92

6sense

AUGUST 26, 2021

And last week, nearly 70 percent wanted to learn more about how to be agile. Turns out there’s agile and then there’s Agile. We learned a ton about Agile Marketing (as well as how to generally be agile successfully) on Friday from Andrea Fryrear , president of AgileSherpas. And there’s a difference.

Planning 48

Planning Marketing Analytics Tools Allocation Practices 48

Navigate the Channel

FEBRUARY 21, 2023

As a building products manufacturer or marketer, you’ll benefit from understanding the foundations of how to create an effective marketing plan. Some building products companies take the set-it-and-forget-it approach to marketing plans, or update it only when something goes poorly. We understand.

Planning 65

Planning Marketing Plans Product Ad Building 65

Webbiquity

JULY 11, 2023

Social media influencers are no longer merely the darlings of consumer-focused marketing campaigns. Today, they have transcended those glittering confines and entered the lofty corridors of the B2B realm, bestowing their unique brand of persuasive charm on industry segments that have traditionally taken a more reserved marketing approach.

Marketing Management 191

Marketing Management B2B Marketing Planning B2B 191