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Event Innovation: Increasing Engagement & Event Success Post-COVID

Lead Liaison

Speaking with clients from around the world, we hear stories of how clients are still dragging in clunky, heavy Prize Wheels, outdated logo’d swag, flimsy paper documents, collecting business cards in a fishbowl that are easily lost, and writing down leads on a sheet of paper and waiting weeks to finally receive leads from event organizers.

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Higher Education’s Big Pivot – Giving Students the Skills Employers Value

Salesforce Marketing Cloud

Few industries are as ripe for reinvention and transformation today as higher education. Higher education in the U.S. The thinking is to focus more on outcomes-based education, the specific skills students need to meet life and career goals. The average annual cost of a four-year college in the U.S. million new jobs and $1.6

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What is B2B marketing automation?

Exo B2B

If we think further, it’s possible to: Create a series of emails sent to a lead after downloading a document Send a series of post-purchase emails (e.g. If we think further, it’s possible to: Create a series of emails sent to a lead after downloading a document Send a series of post-purchase emails (e.g. 100 more points!

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Does your organization need a marketing work management platform?

Martech

Many companies have strong commitments to existing tools like an office suite (Google Workspace or Microsoft Office), a CRM or a creative editing platform. Can we invest in staff training and educate outside stakeholders, as well? Does the tool fit with our current processes or would we need to change them?

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Sales Contracts: Elements, Process & Best Practices

Salesforce Marketing Cloud

Salespeople have a reputation for overpromising in their pitch. You’ve heard the adage about salespeople telling a customer “Of course we can do that!” ” to close a sale. But back at the office, they’ll ask their delivery or product team in a panic, “We can do that, right?”

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B2B Marketing Strategy: Framework for Emerging Tech Companies

SmarkLabs

Once you document your client profiles and personas, your contact database should be segmented in order to send relevant, targeted messages that resonate with your target buyer personas. There’s a lot to navigate when searching for the best marketing practices for your emerging company. Let’s get started. Start-Up Marketing Fundamentals.

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B2B Lead Generation Blog: White Papers and Lead Generation, Key for BtoB Marketers

markempa

« Webinar: A Multimodal approach to Lead Nurturing for Complex Sales | Main | How to Become a Thought Leader and Attract Customers » White Papers and Lead Generation, Key for BtoB Marketers Complex sales cycles make the development of multi-modal marketing strategies critical.

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