Webbiquity

SEPTEMBER 19, 2017

Which is why a documented strategy and audience research are so important. Meanwhile, 19% of marketers identified website traffic as their top KPI. Yes, traffic matters, but what’s far more important is the quality of that traffic: are visitors engaging with your site’s content and taking any type of conversion action?

Webinar Metrics 262

Webinar Metrics Marketing Report Marketing & Strategy Marketing Strategy 262

Sprout Social

OCTOBER 1, 2020

If you’re still on the fence about social media advertising, we get it. That’s because social media has become the go-to place for consumers to research and purchase products. There are tons of variables that go into any given social media ad campaign, though. Why run paid social media ads, anyway?

Social Media 145

Social Media Advertisements Advertising Campaigns 145

Act-On

SEPTEMBER 24, 2023

Especially when it’s your job to attract more traffic through search engines and you’re working to improve search engine optimization (SEO). Simple SEO: Link to high-traffic web pages. You know, the ones pulling in far more traffic than the rest? Here’s how: Understand which pages bring you the most traffic.

Lead Ranking 130

Lead Ranking Lead Scoring SEO Top of Funnel 130

Parse.ly

DECEMBER 28, 2020

There’s a big blind spot in the world of content analytics: direct traffic. Marketers often don’t know the source(s) of their direct traffic, which leaves them a bit powerless. They can’t determine how to attract more of the traffic or whether it’s even meaningful without knowing where it comes from. What Is Direct Traffic?

Traffic 52

Traffic Marketing Analytics Tools API Analytics 52

Sprout Social

JUNE 15, 2020

Is there a link between GDPR and social media? Marketers should take the time to understand the implications of GDPR, privacy laws and what it all means when it comes to social media. How does GDPR affect marketing on social media? Restrictions on social media ads and remarketing. What is GDPR, anyway? Good question!

Social Media 132

Social Media Social Marketing Privacy Policies Media 132

KoMarketing Associates

MAY 26, 2016

As a Millennial, or digital native as some will put it, I grew up immersed in social media. Today, pretty much everyone uses social media – not just Millennials. With the significant popularity growth of social media, it’s no surprise that B2C marketers have found it to be a great channel to reach consumers. Link Building.

Social Media 183

Social Media SEO Media B2B 183

Hubspot

APRIL 25, 2017

You already know that having and documenting your strategy is important because you’ve probably read the same reports and case studies that my team and I have read. How to Document Your Content Marketing Strategy. Remember when you identified your overall mission at the beginning of this document? 2) Target Audience Personas.

Top of Funnel 76

Top of Funnel Marketing & Strategy Marketing Strategy Planning 76

Salesforce Marketing Cloud

FEBRUARY 9, 2024

For instance, a law firm might fine-tune an LLM with information about legal clauses and terms to train it to extract certain information from documents. The vector database can store information about traffic patterns, weather conditions, and road closures. Email, social media posts, audio, web pages, and text are examples.

Enterprise Management 122

Enterprise Management Terms and Conditions Training Touchpoints 122

Optinmonster

OCTOBER 29, 2023

If you want to start a blog that makes money , it’s important to be in the loop with the latest trends so that you’re not missing out on any opportunities to increase your traffic or revenue. 65% of content marketers say they have a documented content strategy. Blog posts with 6-13 word long headlines tend to drive more traffic.

Statistics 96

Statistics Paid Content Stats Blogger 96

Bannerflow

DECEMBER 16, 2021

The power of social media as a space for brands to focus advertising spend is becoming increasingly undeniable – so monitoring latest trends can be crucial for success. According to GWI’s Social Media Report , 95% of people online use social sites and apps. What will our social media ad trends guide cover?

Social Media 98

Social Media Advertising Agencies Advertisements Advertising 98

Webbiquity

JUNE 1, 2021

Nearly every business has a digital marketing strategy, whether documented or not. Engage with prospective customers on social media. Staying connected with your customers and sales prospects, via email and social media, is critical. What follows is a traffic spike in relevant, high-quality visitors to your blog post.

Tips 362

Tips Privacy Advertising Agencies Marketing & Strategy 362

Marketing Insider Group

MARCH 29, 2021

Social media analytics can provide deep insights into online behavior. A deep dive into the data can even reveal which offline publications they read since many magazines, newspapers, and other print media have social media fan pages. Get started today – and generate more traffic and leads for your business.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

Marketing Insider Group

SEPTEMBER 28, 2021

Defining goals into very actionable items could include: Improving SEO rankings, which can lead to more website traffic and conversions. Increasing your followers on social media, which may introduce your brand to others that don’t know about it. Beyond technology, you need to make sure you have a documented strategy and processes.

Planning 272

Planning Lead Ranking Lead Scoring Gartner 272

Sprout Social

JANUARY 4, 2021

It’s another to pitch a social media marketing campaign and secure your boss’ approval to execute it, especially when you consider the impact the events of 2020 have had on marketing as a whole. Inspiration for your social media marketing pitch. But it’s one thing to come up with a creative idea. What’s the big idea?

Social Media 126

Social Media Social Marketing Campaigns Planning 126

ClearVoice

MARCH 7, 2020

In the industry of social media marketing, jargon is used loosely and things can change quickly. Social media is the thing that every brand acknowledges they need, yet many companies struggle to crack the code of success or lead conversions on the platforms. General social media marketing terms.

Paid Content 111

Paid Content Social Media Social Marketing Media 111

Marketing Insider Group

DECEMBER 11, 2019

A roadmap is a document that plots out your goals and the steps you will take to achieve them within a certain timeframe. Currently, which channels are driving the most traffic to your site? Let’s say your biggest acquisition channel is organic traffic. Generally, roadmaps are living documents.

Planning 300

Planning Work Management Marketing Management Deliverability 300

Huptech Web

SEPTEMBER 2, 2022

It has been possible for the Internet to accomplish this through social media. billion social media users globally as of January 2022. The top brands are taking advantage of their social media presence to be in the eyes of their potential customers. Statista suggests that there are 3.96

Social Media 52

Social Media Paid Content Paid Search Agency Social Marketing 52

Marketing Insider Group

AUGUST 25, 2020

Succinct: This document should contain up to a maximum of 10 team rules that the members can know well. Dynamic yet dependable: This is a living document. Accessible: Word documents or PDF files on your computer don’t make good team charter formats. The team charter is a living document. Image from [link].

Ad Building 230

Ad Building Planning Paid Search Agency Rules 230

Top Rank Marketing

FEBRUARY 19, 2024

Keys to gaining reach on LinkedIn as a brand Based on studies, documentation and first-party updates, here are six key approaches and adjustments to help your content gain traction with the LinkedIn algorithm. It’s a pesky reality for marketers who would love to direct that traffic to their website or landing pages.

Linkedin 90

Linkedin Marketing & Strategy Viral Marketing B2B Thought Leadership 90

Scoop.it

MARCH 14, 2024

Pro Tip: Turn your customers into influencers To replicate the same results for your brand, consider partnering with your existing customers to show real results to your prospects across your social media channels. For example, any links to your website through an influencer’s bio, video description, guest post, social media captions, etc.,

SEO 85

SEO Advertising Agencies Lead Ranking Lead Scoring 85

Sprout Social

JULY 30, 2019

From follower counts to post engagement percentages, the world of social media metrics can be confusing to wade into. These are generalized across social media channels. In this guide, we’ll go over what social media metrics are, why they’re important, how to find them and which ones you should be paying attention to.

Social Media 108

Social Media Media Budget Programs Response Rate 108

Optinmonster

MARCH 4, 2024

The duration of the test can vary depending on your website’s traffic, the size of your email list, and the expected difference in performance between the two versions. Document and Share Insights Document the testing process, results, and insights from your split test.

Multivariate analysis 84

Multivariate analysis Marketing Automation Services Budget Programs A/B testing 84

Bannerflow

APRIL 1, 2022

The power of social media goes beyond brands selling to consumers. B2B social media advertising is a growing industry, with more companies tapping into the latest social media advertising trends for 2022 to reach relevant decision makers. . What will we cover in this guide to social media advertising strategies for B2B?

Social Media 52

Social Media Advertisements Advertising Media 52

Kevin Indig

AUGUST 7, 2023

Others are great on cable news programs, while they might struggle in the social media world. After more inquiry, we learned that we didn’t show the product on the landing for our flagship product, and users went to the documentation to see what the product looked like!

Paid Content 94

Paid Content Advertisements Advertising Branding 94

Marketing Insider Group

MARCH 25, 2020

This document should include background information about your organization, including your mission, values, and business goals. Make Sure Your Voice Extends to Social Media. Remember that it’s also important (perhaps more important) that the content you publish to social media is consistent with your brand voice, too.

Content Marketing 232

Content Marketing Branding Brand Identity Work Management 232

Brandwatch Marketing

OCTOBER 25, 2023

Look at website traffic Measuring your website traffic over time can reveal insights into brand awareness, but it’s important you are looking in the right places. Use social listening Perhaps the most effective tactic is to look at where people are already talking – social media and other websites.

Branding 96

Branding Brand Identity Advertising Benchmark Eye-Tracking 96

Convince & Convert

MARCH 30, 2013

Amazing how far the pendulum has swung for corporate social media. In just three years, we’ve moved from skepticism and suspicion of social media as an activity worthy of support, to the present scenario with rampant social participation proliferation. well, they often don’t really know why.

Social Media 152

Social Media Media Social Networks Work Management 152

Scoop.it

OCTOBER 28, 2021

Every type and size of a brand can get numerous advantages by considering investing in social media strategy. billion people globally used social media in 2020; the number is predicted to grow and reach around 4.41 Using social media to influence the audience is the speediest way to improve the business presence.

Social Media 52

Social Media Media Social Networks Curation 52

Optinmonster

APRIL 24, 2024

of email traffic in 2023 was spam. Here’s their 2023 month-by-month breakdown: With nearly half of email traffic being spam, email service providers (ESPs) have developed stricter and more sophisticated methods of keeping spam out of inboxes. According to global spam data from Kaspersky , 45.6% That would be OptinMonster.

Opt-in 97

Opt-in Opt-out CAN-SPAM Deliverability 97

Valasys

AUGUST 1, 2023

Martech can include anything from email marketing software to social media analytics tools. Do you want to increase website traffic? For example, if you want to increase website traffic, you might need a tool to help you create and optimize your website content. What do you want to achieve with your martech stack?

Enterprise Management 52

Enterprise Management Marketing Automation Services Effectiveness Work Management 52

Sprout Social

APRIL 4, 2023

Most brands expect to drive engagement and generate leads with social media strategies. Ephemeral content in social media refers to any kind of content that is visible for a short amount of time, typically for 24 hours. They can be a fun way to document your activities as a brand and share them with your audience.

Marketing & Strategy 117

Marketing & Strategy Marketing Strategy Planning Work Management 117

Content Standard

APRIL 26, 2019

Social media marketing tactics have been a rollercoaster in recent years as people shift between which platforms are the most engaging, user-friendly, and trustworthy, and new apps are developed every day. It’s difficult for social media marketers to keep up with all of these shifts. We really have no choice.”

Distribution 111

Distribution Social Media Paid Content Advertising Channels 111

Tiecas

SEPTEMBER 5, 2023

A marketing plan, on the other hand, is a comprehensive document outlining the objectives, tactics, and resources needed to achieve a company’s marketing goals. This includes tracking website traffic, leads generated, conversions, and ROI. It needs to be documented and refined over time using measurement and analysis.

Planning 52

Planning Marketing Budget Creation Marketing Budget Marketing & Strategy 52

Navigate the Channel

JANUARY 10, 2024

Common content KPIs include traffic, engagement, conversions, search engine optimization (SEO) performance, social media metrics, lead generation, brand awareness and audience feedback. Traffic This KPI measures the number of visitors to your website or the specific content piece.

Lead Ranking 65

Lead Ranking Lead Scoring Burn Rate Click Rate 65

Scoop.it

OCTOBER 12, 2021

In today’s day and age, where millions of social media posts, blog posts, videos, and articles are pushed out on a daily basis, you have to be intentional and focused. A content strategy is a documented plan that identifies your business goals and then uses content as a primary conduit for achieving those goals. Source: [link].

Organization 99

Organization Marketing & Strategy Marketing Strategy Webinar Metrics 99

Tiecas

FEBRUARY 5, 2024

Industrial marketing tactics such as social media, email, and thought leadership content help us increase brand visibility and establish ourselves as industry experts. Search Engine Optimization (SEO): SEO is crucial for improving online visibility and driving organic traffic to the company’s website.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Ranking 104

Moz

NOVEMBER 13, 2018

You're likely reading this blog post because you noticed your organic traffic has dropped and you suspect it could be Google tanking you. If you have not already done a normal traffic drop analysis and ruled out the first three causes, then your time is better spent doing that first. Do you tend to generate a lot of blog traffic?

SERP 53

SERP Paid Content Traffic Features 53