KoMarketing Associates

OCTOBER 1, 2015

Factors for Content Marketing Success. Communication appears to be a big player in the success and effectiveness of content marketing within a company. Sixty-one percent of organizations that said their strategies were “effective” stated that they met daily or weekly to discuss their content marketing progression.

B2B Marketing 120

B2B Marketing Content Marketing Planning B2B 120

The Point

MAY 19, 2020

It wasn’t that long ago, when marketing automation first burst on the scene, that the height of lead nurture sophistication was the simple, automated sending of multiple, sequential emails. Today, advances in marketing technology make such “automation” seem laughably basic. How does your current lead nurturing.

Lead Nurturing 299

Lead Nurturing Class Budget Programs Lead Scoring 299

SmartBug Media

JUNE 26, 2020

Marketing works hard to get marketing qualified leads ( MQLs ), and all of the effort is worth it when they turn into opportunities. Option one is to roll them back to MQL or lead, whichever makes more sense for your process. Marketing Emails. Your MQL-to-opportunity rates will remain intact.

Lead Ranking 111

Lead Ranking Marketing Qualified Leads Hubspot MQL 111

PureB2B

SEPTEMBER 4, 2020

You Don’t Have FIRM Buy-in With the Sales Team on What an MQL is. If the selling organization, from the top down, isn’t bought into your team is delegating “Marketing Qualified” leads, your programs are setup to fail. There is No Documented Follow Up Process. How many touches does each MQL get?

Lead Ranking 62

Lead Ranking Marketing Qualified Leads Top of Funnel MQL 62

ViewPoint

MAY 24, 2016

Understand the price you are paying for your leads and then optimize. Document the cost per lead is the fourth of 7 Truths about Sales and Marketing that CEOs need to know. This post is part of a series about the CEO’s role in eliminating wasted marketing spend and increasing sales results. Is the budget finalized?

Sales Qualified Leads 174

Sales Qualified Leads Cost Lead Ranking Marketing Qualified Leads 174

Zoominfo

APRIL 3, 2018

The marketing team gets annoyed at the sales team for failing to follow up on leads and in return, the sales team is annoyed with the marketing team for generating low-quality leads in the first place. Research shows the average sales team ignores 50% of marketing leads ( source ).

Sales Management 223

Sales Management Marketing Qualified Leads Top of Funnel Sales Qualified Leads 223

Martech

FEBRUARY 8, 2024

Kicking off 2024 with a bang, HubSpot’s January updates are all about enhancing your team’s capabilities in lead management, content strategy, and data analysis. More robust lead management with leads object updates. Easily route inbound leads with conditional form confirmation pages.

Enterprise Management 98

Enterprise Management Sales Qualified Leads API Hubspot 98

Vision Edge Marketing

OCTOBER 10, 2023

Processes form the backbone of every customer-centric organization. Process excellence serves as the foundation for operational excellence, and facilitates growth and success in a highly competitive market. Question : Why don’t organizations map their processes? But here’s the rub.

Process 231

Process Optimization Work Management Marketing Management 231

Zoominfo

MAY 31, 2018

The EU’s General Data Protection Regulation (GDPR) is here and mandates major changes to the modern marketer’s B2B lead generation efforts. Most marketers are (or should be) well on their way to GDPR compliance when it comes to website and landing-page form language, data transfer procedures, and documentation.

Lead Generation 217

Lead Generation Terms and Conditions Generation Leads 217

Launch Marketing

NOVEMBER 8, 2023

Before we get into the steps for developing personas for your organization, let’s get aligned on some of the basics and explore a few foundational questions surrounding B2B Buyer Personas. Breaking Down Buyer Personas Buyer personas are composite, semi-fictional, general representations of your ideal customers. Ready to get started?

Buyer Personas 127

Buyer Personas Startups Lead Ranking Psychographics 127

Hubspot

AUGUST 18, 2020

For many organizations, figuring out how to distribute sales content is a challenge. In fact, sales reps spend up to 15% of their time on administrative tasks including responding to emails and looking for resources and documents. This is why having a central document library is a must for effective sales teams.

Process 91

Process Work Management Marketing Management Template 91

Zoominfo

FEBRUARY 12, 2019

The importance of lead generation is ingrained in the mind of every modern marketer— the more high-quality leads you bring in, the better. But, as the buyer’s journey becomes increasingly multifaceted, it’s now clear that lead generation is just one piece of the marketing puzzle. Let’s get into it!

Lead Ranking 172

Lead Ranking Work Management Lead Management Marketing Management 172

SmartBug Media

JANUARY 25, 2024

Some key questions and considerations to help your organization begin outlining your pipeline include: Who are your customers? when are they an MQL?) With those questions answered, you should be able to better lay out your marketing funnel and then move to the more hard-hitting tactical questions. Where are your prospects?

Ideal Customer Profiles 69

Ideal Customer Profiles Top of Funnel Marketing Qualified Leads Lead Ranking 69

Adobe Experience Cloud Blog

NOVEMBER 6, 2018

It’s important to follow through on leads. Upon receiving a new lead, it should be categorized, accessible, and tracked for the most relevant ongoing marketing campaigns. We know that lead management is defined as the process by which marketing acquires, evaluates, nurtures, and hands off leads to the sales team.

Lead Ranking 134

Lead Ranking Lead Scoring Marketing Qualified Leads Practices 134

Lead Liaison

DECEMBER 22, 2022

Demystifying APIs & Dev Kits for Event Lead Capture. When Event Organizers & Exhibitors work together, everyone wins! You’ve set up your Universal Lead Capture form, your documents are ready to go, and your team is trained. Universal Lead Capture apps like Lead liaison can pull in data from badges.

Lead Capture 76

Lead Capture API Lead Liaison Sales Qualified Leads 76

Tiecas

FEBRUARY 5, 2024

Industrial marketing for manufacturers is complicated, with many moving parts that must mesh together to produce measurable and sustainable results, i.e., generate better quality leads that turn into sales opportunities. Generating Quality Leads : Generating high-quality leads is critical for driving business growth.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

Webbiquity

JUNE 7, 2018

In survey after survey, year after year, lead generation is a top priority for B2B brands. No matter how big or small, B2B businesses can’t survive without new leads. Generating high-quality leads is essential to get more sales and more revenue. No leads means no clients and therefore, no sales.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

Act-On

SEPTEMBER 25, 2023

Sales and marketing alignment isn’t easy, but it’s one of the most efficient ways to improve your business. Read on to learn how manageable tasks like documenting buyer personas, developing a lead scoring system, and improving tech integrations can achieve the impossible: sales and marketing working together.

Work Management 147

Work Management Planning Marketing Management Paid Search Agency 147

ANNUITAS

NOVEMBER 2, 2021

Many organizations have expanded their inside sales teams, either through hiring or transitioning field sellers, to accommodate this shift. We’ve worked with dozens of organizations to implement results-driven inside sales programs and throughout the years we’ve seen that there are five steps to take to maximize the impact of inside sales.

Top of Funnel 130

Top of Funnel Lead Ranking Marketing Qualified Leads Sales Qualified Leads 130

Cintell

FEBRUARY 8, 2016

71% of companies who exceed revenue and lead goals have documented personas vs. 37% who simply meet goals and 26% who miss them Source: Understanding B2B Buyers 2016 Benchmark Study. Customer centric companies are 60% more profitable than non-customer centric organizations Source: Deloitte & Touche.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads Allocation Optimization 100

Velocity Partners

FEBRUARY 20, 2024

Perhaps it’s the lingering disillusionment with data-driven marketing, once celebrated as the most groundbreaking trend since I started my journey in B2B marketing 15 years ago but now facing scrutiny ( ”Why are my leads not converting ?!” ). Getting your cost per lead under control. Honing SEO skills.

Paid Content 79

Paid Content Paid Search Agency Lead Ranking Planning 79

Only B2B

NOVEMBER 1, 2020

One of the best ways to generate quality leads for your organization is nothing better than content marketing. It can generate 3X as many leads as traditional marketing and at 62% lesser cost. You might not be doing your content marketing correctly! Wrong leads is same as no leads.

Lead Scoring 126

Lead Scoring Lead Ranking Generation Long Tail Marketing 126

Martech

JANUARY 22, 2024

Bridging the gap: Aligning digital marketing and revenue goals Finding the right path for marketing success with your agency’s client begins by understanding their definition of success. Knowing how they categorize and evaluate leads. Examining lead stages and conversion criteria.

Ideal Customer Profiles 108

Ideal Customer Profiles Paid Search Agency Advertising Agencies Ad Agencies 108

Only B2B

NOVEMBER 27, 2019

Let’s analyze 15 demand generation statistics that every demand marketer should know. Marketers who document strategy are 538% more likely to report success than those who don’t and Marketers who document process are 466% more likely to report success than those who don’t. MarketingSherpa via HubSpot ).

Demand Generation Agencies 104

Demand Generation Agencies Demand Generation Statistics Demand 104

The Marketing Blender

NOVEMBER 11, 2019

Marketing automation is a blanket term for software, tools, and platforms that streamline, automate, and measure tasks and workflows to increase operational efficiency. Examples can be as complex as lead generation campaigns and email nurture campaigns, or as simple as scheduling social media posts in advance.

Marketing Automation Services 98

Marketing Automation Services Lead Ranking Marketing Budget Work Management 98

Zoominfo

FEBRUARY 12, 2019

The importance of lead generation is ingrained in the mind of every modern marketer— the more high-quality leads you bring in, the better. But, as the buyer’s journey becomes increasingly multifaceted, it’s now clear that lead generation is just one piece of the marketing puzzle. Let’s get into it!

Lead Ranking 100

Lead Ranking Work Management Lead Management Marketing Management 100

Marketing Insider Group

JANUARY 30, 2024

We’re talking about key stuff like: Pulling in new customers Growing your business organically Making your sales and marketing more productive (and cost-effective) Getting the kind of data that powers smart, data-driven decisions And let’s not forget about giving your customers a consistently awesome experience.

Ideal Customer Profiles 218

Ideal Customer Profiles Marketing & Strategy Work Management Marketing Management 218

ANNUITAS

JANUARY 19, 2022

It means that relying on a salesperson to guide a lead through all stages of the lifecycle is no longer effective. Read on to learn how to balance changing buyer preferences with a hybrid sales model that works for your organization. This is how you contact leads at the right point in their journey.

Sales Management 130

Sales Management Lead Ranking Work Management Marketing Management 130

Tiecas

MARCH 15, 2024

How can a B2B industrial marketing agency develop a strategic roadmap and help you execute it for success? Imagine an industrial marketing strategic roadmap with a laser-sharp focus, a plan that directly aligns with your sales goals and delivers a predictable flow of qualified leads.

Advertising Agencies 92

Advertising Agencies Marketing Agencies 1 Paid Search Agency Ad Agencies 92

SnapApp

MAY 29, 2018

Product planning, marketing funnels and sales enablement will only get you so far — after that, it’s all about scaling the sales machine. You need to reach the right prospects, fill your pipeline with quality leads , and eventually turn those folks into paying customers. Leads should: Have enough money to afford your solution.

Sales Qualified Leads 103

Sales Qualified Leads Lead Ranking High Quality Lead Top of Funnel 103

Marketing Insider Group

NOVEMBER 17, 2020

A fruitful content marketing return for your organization requires both strategy and execution. Your first play should be a content marketing strategy. According to a SEMRush survey, 77% of organizations have a content marketing strategy ! Having a Strategy Doesn’t Always Mean Your Content Marketing Is Effective.

Marketing & Strategy 357

Marketing & Strategy Marketing Strategy Webinar Metrics Content Marketing 357

Martech

MAY 23, 2023

Mitigating risks of business processes across the organization. Simply communicating about the MQL to SQL process between teams. For instance, these days, you might be asking, “How will our organization use AI? Dig deeper: Rethinking the marketing planning process for an agile world 2. What are the implications?

Planning 114

Planning Allocation Work Management Marketing Management 114

Velocity Partners

JULY 5, 2023

Our last campaign generated loads of leads! We delivered a record number of MQLs to the sales team last quarter! Sugar rush leads happen when instant gratification takes precedence over long term strategy. Sugar rush leads can actually be worse than no leads at all. But sugar rush leads take time to qualify.

Sales Qualified Leads 82

Sales Qualified Leads Lead Ranking Top of Funnel Campaigns 82

Lead Liaison

JANUARY 31, 2023

So, how do you create a clean, organized and cohesive environment for team communications? Documentation and File Sharing Document and file sharing should be easy to access by all team members, and available to share instantly with prospects. Paramount to every successful event is how event teams handle COMMUNICATION.

Lead Liaison 97

Lead Liaison Trade Show SMS Marketing Automation Services 97

Lake One

JUNE 27, 2019

Who specializes in the buyer’s journey and converting leads to customers alongside sales? Marketing. With that being said, there are several ways marketing can move the needle and enable sales. Lead Qualification. Reporting needs vary from company to company, but one constant is the need to qualify leads.

Lead Ranking 40

Lead Ranking Marketing Qualified Leads B2B Sales Sales Qualified Leads 40

Lake One

JUNE 19, 2019

Who specializes in the buyer’s journey and converting leads to customers alongside sales? Marketing. With that being said, there are several ways marketing can move the needle and enable sales. Lead Qualification. Reporting needs vary from company to company, but one constant is the need to qualify leads.

Lead Ranking 40

Lead Ranking Marketing Qualified Leads B2B Sales Sales Qualified Leads 40

Modern B2B

MAY 28, 2024

If conversion tracking isn’t managed, reviewed, aligned and documented, things can get shaky. This is because conversions for Google Ads are about leads or sales, but for GA4 it’s more about engagement and therefore GA4 wants to seek all key engagements and count them. If it is form fill, what type of form fill?

Conversion 52

Conversion Allocation Lead Ranking Trigger Marketing 52