Contently
NOVEMBER 3, 2021
If you’ll be responsible for the task, you’ll want to have a grip on the basics, which include combing through the document and verifying names are spelled correctly, academic degrees are accurate, and titles are up to date. You may be responsible for the process, or the publication may have in-house fact-checkers who handle it.
Biznology
JUNE 8, 2018
In the book I said you should be the Wikipedia of your most important topics. The main way we govern keywords (which represent topics of interest) across an enterprise is by assigning preferred landing pages (PLPs) to them. But the basic concept is the same: Don’t just answer the primary question implicit in the query.
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Brightedge
APRIL 27, 2022
The term is pulled from Google’s search quality rater guidelines , the in-depth documentation used by manual website reviewers. While expertise, authority, and trust aren’t self-contained ranking factors in and of themselves, they’re a strong indicator of where Google places its emphasis when comparing pages. So why is EAT important?
KoMarketing Associates
APRIL 19, 2018
The Content Marketing Institute’s annual benchmark report on B2B content marketing this year found that 56 percent of respondents say their organization was very committed to content marketing, but only 37 percent had a documented strategy. Wikipedia) or scholarly publications? The top reasons? Small teams and lack of time.
Valasys
JULY 15, 2019
No matter how targeted the campaigns are, it is always absolutely essential for the B2B marketers to have clutter-free, well designed & tactically split-tested landing page designs. As stated by Oli Gardner, Co-founder of Unbounce, in an article: “Your landing pages aren’t Wikipedia.
Hubspot
JUNE 28, 2010
eBooks and whitepapers are two formats for sharing longer written documents on the web. While both of these terms are often used interchangably, they are actually two different types of documents. eBooks tend to be shorter and more interactive than whitepapers. What Makes Whitepapers So Bad?
Webbiquity
MARCH 23, 2017
Medium (per Wikipedia) is an online publishing platform developed by Twitter co-founder Evan Williams. ” SlideShare is a venue, primarily for B2B marketers and influencers, to share presentations, PDF documents, and infographics. 32: The 12 Best Landing Page and Form Builders for Conversion Rate Optimization. #33:
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