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Showcasing the Top Content of 2022

Parse.ly

marketing content. technical documents. HelloFresh struggled to stand out in a crowd of too many cooks, but now they hold one of the biggest shares of the at-home meal kit market thanks to content optimization from Parse.ly. Read the HelloFresh case study. Read the Bloomberg case study. Read the Gannett case study.

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Enabling a culture of knowledge sharing

Seismic

That’s why we’re excited to bring you this three-part series that will take a look at how go-to-market teams can create, motivate, and implement a culture of knowledge sharing. This knowledge may be explicit and come in the form of documents and procedures, or tacit, which comes from experience. Both are equally important.

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5 AI writing assistants in action

Martech

ChatGPT’s launch in November 2022 spurred a debate among marketers. In turn, more realistic marketers and copywriters assert the stark superiority of human writing over AI. Note: You can also ask ChatGPT to back up its outputs by referring to research, case studies, customer success stories, etc. Generate FAQs.

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10 Proven Video Scripts and Email Templates for Virtual Selling

Vidyard

Video Analytics Trends 4.0.2 Companies Making Use of Different Levels of Video Analytics 5. Marriage Counseling: 4 Strategies for Achieving Sales and Marketing Alignment 1.1 Create Mini “Case Study” Videos About Past Work 7.4 What are FAQ Videos? Best Practices for Creating an FAQ Video 3.1 FAQ Videos 4.

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35 Quick and Easy Tips to Make Your Daily Marketing Life Better

SnapApp

You marketers aren’t just busy people – you’re jugglers. You juggle content creation, design, distribution, promotion, analytics – just to name a few of the balls you have in the air at any given time. And if you manage an in-house team or contractors … well, you deserve a medal. The Ultimate List of Shortcuts for Marketers.

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40 Top Heatmap and Session Replay Tools Reviewed: The Most Comprehensive Comparison Guide

Convert

Everything you need to know about finding the ideal tool to ace marketing and optimization. Google Analytics alone may not provide you with this information (at least not in a visually appealing way), so scroll maps come in handy. It’s unlike anything else you may find online. Want to see all the 40 Heatmap tools right now?

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How to Optimize Your Conversion Funnel, from ToFu to BoFu

Moz

And these prospects come from a gamut of methods such as SEO, content marketing, social media marketing, paid ads, and cold outreach. The first step is to set up a funnel visualization in Google Analytics. For example, “Document capture e-book A” or “free trial subscription B.”