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Leads are Hard 

ViewPoint

According to Wikipedia: “a reader service card or bingo card" was a reply card inserted in a magazine and used by readers to request free samples and literature from businesses who advertised in the issue. Not surprisingly, the “leads” advertisers would get from the magazines were a mixed bag. Sound familiar?

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Sample 11 of the Best B2B and B2C Content Marketing Ideas of 2018

Content Marketing Institute

Natalya Minkovsky found and shared some of the best in each issue of Chief Content Officer magazine. Following in the footsteps of companies such as Airbnb and Away, Moleskine is the latest brand to launch a digital magazine. Moleskine launched a digital magazine to dive into the process of inspiration. Don’t write “velcro.”

Sample 89
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Survey: Mobile Usage Growing Significantly in China

KoMarketing Associates

For Deloitte’s study, data was collected from 2,000 Chinese users across four demographic sample statistics. percent), and the rest of the landscape is fractured across multiple distribution channels (i.e. newspaper, radio, magazine). Digital Channels Account for 40% of Advertising Spend in China.

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The Best Content Marketing of May: Brands, Take Note

Contently

The brand magazine has played a really interesting role in the content marketing boom we’ve seen over the last half decade. As people continue to declare print dead, brands are still lining up to produce expensive glossy magazines. In 2014, the company published Pineapple, a travel magazine distributed to 18,000 of its hosts.

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Paid, owned and earned media: What they are and where social fits into the mix

Sprout Social

Owned media is the content that you create and distribute on channels you control. Now, creators and influencers have audiences that are comparable to even some of the largest magazines, and they’re eager to talk about the things they’re loving. Paid media examples. Print, radio and TV ads. Paid search. Display advertising.

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The State of B2B Lead Generation in 2018

BOP Design

Below is a sampling of the responses: “Overcoming a push strategy where leads are found through email lists, and other data collection services; creating a pull strategy where leads opt-in is my biggest challenge for 2018. Our biggest lead generation challenge for 2018 is getting more response from our online presence.

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How Content Can Ring Up a Better Retail Experience

Content Marketing Institute

According to Deloitte’s 2018 Retail, Wholesale and Distribution Outlook , U.S. Ikea’s ReadMe Magazine sets high standards for employee engagement. The magazine reaches all employees and is produced in 23 languages. HANDPICKED RELATED CONTENT: No Lies: How to Get Content Marketing Right in E-Commerce. Register today.