Scoop.it

NOVEMBER 28, 2019

Just like you can use your blog or your YouTube channel to host your own, original content, Scoop.it allows you to provide a great reading experience for your employees, customers, and anyone else you’re distributing your content to. As a result, your reach, online engagement, lead generation, and sales will grow as well.

Distribution 63

Distribution Curation Content Newsletter 63

Exo B2B

JANUARY 23, 2024

Respondents (B2B marketers) chose: LinkedIn (84%) 29% Facebook 22% YouTube 21% Instagram Twitter and TikTok get 8% and 3% respectively. And to distribute these types of content , the CMI study also looks at ALL distribution channels, not just social networks. Videos come second at 84%. We’re talking about efficiency here.

Marketing AI 52

Marketing AI B2B Marketing Content Marketing Social Networks 52

NuSpark Consulting

OCTOBER 27, 2013

YouTube averages 4 billion hits each day, and 61% of B2B marketers leverage YouTube to extend the reach of their messaging and brands. Distribution strategy: website for engagement; landing page for conversion; YouTube channel; Vimeo and video syndication, Brightcove, email. Implementation. Other Tips.

Planning 100

Planning Lead Scoring Lead Ranking Lead Generation 100

Webbiquity

MARCH 2, 2021

Pre-Event Content Types and Distribution Channels. And in two dimensions: the types of content that will be produced, and the channels or tactics that will be used to distribute and promote that content, to get the word out. At-Event Content Types and Distribution Channels. Post-Event Content Types and Distribution Channels.

Event Marketing 271

Event Marketing ROI Multi-Channel Advertising Agencies 271

Marketing Insider Group

NOVEMBER 23, 2023

From the brilliant brand videos you’ll find on YouTube, the ones that can make you laugh or cry – and subconsciously bond with a brand – to the informative blog posts that have become a part of all our lives, great content is everywhere. Hey presto, you’ve got another lead. The best way to generate leads with content?

Content Marketing 221

Content Marketing Work Management Paid Search Agency Marketing Management 221

ClearVoice

DECEMBER 18, 2023

Account-based marketing (ABM) and strategic content creation and distribution mesh perfectly. However, strategic content creation and distribution are great solutions to these challenges. Choosing the Right Channels Finding the right content distribution channels for ABM is crucial for maximizing reach and impact.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

NuSpark Consulting

DECEMBER 9, 2012

All white papers should be promoted via online press release distribution services. This is an ideal method to generate back links and create buzz about your paper. Webinars generate leads as well via the registration process. Simply, these firms partner with online publishers in lead generation programs.

Paid Content 100

Paid Content Paper Lead Generation Promotion 100

KoMarketing Associates

AUGUST 26, 2020

LinkedIn video content generates five times the engagement as image or text-based content and Live video on LinkedIn generates a whopping 24x more engagement. 41% of marketers think video is THE best content format for building relationships that generate leads. It’s not YouTube. It’s not Facebook.

Linkedin 209

Linkedin Video Marketing B2B Marketing Marketing Strategy 209

Binary Demand

MARCH 11, 2024

The future demands a new generation of adaptable and innovative marketers to navigate and redefine this dynamic landscape. Beyond brand building and B2B lead generation , they are now strategic partners driving organizational growth. The core responsibilities of the CMO have fundamentally shifted.

Marketing AI 52

Marketing AI B2B Marketing B2B Lead Ranking 52

SmartBug Media

SEPTEMBER 8, 2021

You’ll also want to consider your distribution plan when it comes to making your video inclusive. That means publishing your video to both YouTube and your website, but linking to your website rather than YouTube when appropriate. Ideally, you’ve already come up with a distribution plan for your video in the planning stage.

Demand Generation Agencies 111

Demand Generation Agencies Demand Generation Webinar Metrics Lead Ranking 111

KoMarketing Associates

MARCH 13, 2018

The good news is that when a technology or software vendor starts to think about link building as simply a component of their ongoing content distribution efforts, the task becomes much less daunting. Distribute media assets in locations like YouTube, Slideshare, or even Pinterest when applicable. Network through LinkedIn.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

SmartBug Media

MARCH 19, 2020

In either case, here are best practices, resources, and lead generation tips to ensure your company benefits from video marketing. If you are uploading to YouTube, take advantage of YouTube’s call-to-action overlays that make offers to viewers, can include more information about your business, and help drive traffic to your website.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Binary Demand

MARCH 11, 2024

The future demands a new generation of adaptable and innovative marketers to navigate and redefine this dynamic landscape. Beyond brand building and B2B lead generation , they are now strategic partners driving organizational growth. The core responsibilities of the CMO have fundamentally shifted.

Marketing AI 52

Marketing AI B2B Marketing B2B Lead Ranking 52

Industrial Marketing Today

APRIL 22, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website The Distribution Trap – How Innovations Become Commodities by Achinta Mitra on April 22, 2010 in Industrial Marketing Strategies , Sales Strategies I read an eye-opening article by Andrew R. Non-core functions such as sales and distribution should be outsourced.

Distribution 60

Distribution Web 2.0 Lead Ranking Privacy Policies 60

Vidyard

NOVEMBER 21, 2013

So you’ve managed to get 60,000 YouTube views on that video you posted last week… I know, pretty exciting hey? YouTube Matters This post isn’t a bash on YouTube – far from it. YouTube is a critical part of your video marketing strategy as it’s the second largest search engine next to Google.

Youtube 50

Youtube Marketing Budget Video Marketing Marketing Strategy 50

Scoop.it

MAY 11, 2021

YouTube has in-depth review videos of your product. Most importantly, you can create your own articles, YouTube videos, lead-gen webinars and social media campaigns that show people all the great things your company does and what’s on the horizon. Lead Generation Goes on Autopilot.

Lead Ranking 84

Lead Ranking Content Marketing Marketing Automation Services Planning 84

Oktopost

JULY 30, 2020

Back in the B2B world, companies are increasingly shining a spotlight to online lead generation and engagement. They are perfect for lead generation and nurturing, strengthening relationships, developing brand authority, and introducing products to partners in an interactive and engaging way. Why use webinars in 2021?

Webinar Metrics 98

Webinar Metrics Enterprise Management Marketing Management Budget Programs 98

Scoop.it

DECEMBER 29, 2022

Because it is an actual journey, traversing the lead stage to the paying customer stage. . You have audiences distributed across every stage of this customer journey, represented by a marketing funnel. The goals of top-of-the-funnel content are to promote sustainable lead generation, organic traffic, and brand awareness.

Top of Funnel 83

Top of Funnel Digital Marketing Funnels Advertising Funnels Content 83

KoMarketing Associates

SEPTEMBER 5, 2017

Consider the following opportunities: Lead generation – will social media activity tie directly with sales or nurturing prospective buyers? The point is to avoid leading a B2B social media program with platform selection as the priority. The first step is to define objectives. Consider An Advertising Budget.

Social Media 193

Social Media Marketing Budget B2B Thought Leadership Media 193

PureB2B

FEBRUARY 1, 2021

Syndicating content is when you distribute your content to third-party entities so it can be re-published through their platform, allowing you to reach your target audience dynamically. This is often confused with content marketing, a strategic marketing approach focused on distributing content across various forms.

Planning 62

Planning High Quality Lead Advertising Agencies Lead Scoring 62

PureB2B

FEBRUARY 1, 2021

Syndicating content is when you distribute your content to third-party entities so it can be re-published through their platform, allowing you to reach your target audience dynamically. This is often confused with content marketing, a strategic marketing approach focused on distributing content across various forms.

Planning 62

Planning High Quality Lead Advertising Agencies Lead Scoring 62

Vidyard

OCTOBER 27, 2019

Video Distribution Channels 6. How much are you going to spend on creating and distributing videos? How do videos fit into your other marketing campaigns, account-based marketing strategy, and/or demand generation tactics? What channels will you embed, share, and otherwise distribute your videos on? Contents 1.

Sales Management 76

Sales Management Video Marketing Top of Funnel Account Based Marketing 76

Optinmonster

DECEMBER 28, 2023

Social media platforms are becoming a pay-to-play landscape because they want to monetize distribution. OptinMonster is the best lead generation software that can help you monetize your website traffic. The more followers you gain, the harder it is to reach new customers. Some of this is deliberate. Did you know?

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

KoMarketing Associates

AUGUST 18, 2020

LinkedIn video content generates five times the engagement as image or text-based content and Live video on LinkedIn generates a whopping 24x more engagement. 41% of marketers think video is THE best content format for building relationships that generate leads. It’s not YouTube. It’s not Facebook.

Linkedin 120

Linkedin Video Marketing B2B Marketing B2B 120

Vidyard

OCTOBER 27, 2019

Video Distribution Channels 7. How much are you going to spend on creating and distributing videos? How do videos fit into your other marketing campaigns, account-based marketing strategy, and/or demand generation tactics? What channels will you embed, share, and otherwise distribute your videos on? Contents 1.

Sales Management 65

Sales Management Video Marketing Account Based Marketing Top of Funnel 65

Optinmonster

DECEMBER 21, 2023

Collecting emails is a form of lead generation. And generating leads helps you build an email list of the most engaged customers. With lead generation, you can run an email marketing campaign to market your product. They use their huge network to distribute your launch news to a wide audience.

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

Kapost

FEBRUARY 13, 2017

Proof-positive of this is the many B2C companies that, through video outlets like YouTube and Vimeo, have constructed viral campaigns with the help of social media. But B2B companies should leverage the power of video too, especially in combination with the distribution power of social outlets. Start Posting Video to Social Media.

Social Media 78

Social Media ROI Video Marketing Tips 78

Content Marketing Institute

JANUARY 25, 2019

HANDPICKED RELATED CONTENT: Road Map to Success: Content Distribution Essentials That Win Eyeballs. 3 New Content Distribution Tech Trends to Embrace Now [Tools]. The sheer amount of content getting shared online is one of the biggest distribution hurdles marketers face. Be your content’s PR team. Click To Tweet.

Paid Content 108

Paid Content Advertising Agencies Demand Generation Agencies Paid Social Agency 108

FunnelEnvy

SEPTEMBER 4, 2023

Create a Targeted Social Media Plan Social media can be a potent tool for B2B demand generation. However, social media creation and distribution are resource-intensive and time-consuming. In 2022, people averaged more time spent per month on TikTok than every other platform except YouTube.

Demand 57

Demand Top of Funnel Marketing & Strategy Demand Generation Agencies 57

Scoop.it

JULY 13, 2023

Attract clients and feeds publicity- Unlike lead generation tools, thought leadership doesn’t convert prospects directly. However, YouTube or LinkedIn users prefer slightly longer form content. UpContent- UpContent is a platform designed to discover, curate and distribute compelling media to your audience.

Thought Leadership 72

Thought Leadership Curation Ad Building Lead Scoring 72

Hubspot

JANUARY 5, 2021

I think the perception of short-form content on platforms like YouTube is actually around that 10-minute sweet spot because content on YouTube tends to be more comprehensive and longer.". So, when you’re thinking of short-form video, Youtube is the exception, whereas TikTok and other growing short-form videos are the rule.

Trends 101

Trends Marketing AI Video Marketing Work Management 101

ClearVoice

OCTOBER 14, 2022

Effective content marketing is not centered on running a content mill, but rather on deliberate, high-quality content that helps convert your content pieces into lead-generating assets that educate your audience and keeps them coming back for more. 70% of viewers purchased from a brand after viewing it on YouTube ( Google ).

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

Sprout Social

APRIL 25, 2024

YouTube marketing strategy template A lot goes into video marketing on YouTube. This workbook template gives you a framework to audit your channel, define your audience and create a performance-optimized distribution plan. Download the template 6. Download the template 7. Download the template 12.

Social Media 52

Social Media Template Work Management Marketing Management 52

Marketing Insider Group

OCTOBER 6, 2015

94% of B2B marketers say they use LinkedIn to distribute content, followed by Twitter (84%), Facebook (84%), and YouTube (74%). 85% of B2B marketers say lead generation is the most important goal for their organizations, followed by sales (84%) and lead nurturing (78%).

Allocation 100

Allocation Research B2B Marketing Effectiveness 100

Hubspot

AUGUST 2, 2018

Lead generation. After you choose your ad campaign’s objective, you’ll pick the type of ad you want to promote, which can be a link ad, image ad, video ad, carousel ad, slideshow ad, link ad, dynamic ad, collection ad, lead generation ad, and messenger ad. App installs. Video views. Conversion. Conversions. Catalog Sales.

Paid Content 101

Paid Content Advertisements Advertising Lead Scoring 101

Optinmonster

MAY 11, 2023

If you look at content marketing statistics , you’ll see that content marketing increases engagement and generates leads. Content marketing is the creation and distribution of online material like videos, blog posts, podcasts, social media posts, and more. But what is content marketing?

Paid Content 78

Paid Content Promotion Marketing Websites Webinar Metrics 78

The Marketing Blender

MARCH 15, 2021

77% of B2B companies use an email marketing newsletter as part of their content marketing strategy and 79% of B2B marketers find email to be the most successful channel for content distribution” [link]. A balance of social media platforms may be a more effective approach, or YouTube for promoting video content.

Paid Content 126

Paid Content Lead Scoring Lead Ranking Marketing Strategy 126