Using YouTube for Lead Generation
FEBRUARY 2, 2015
Twitter | Facebook | LinkedIn | Using YouTube for Lead Generation by Jayson Duncan - Maximize Social Business. Video YouTube The majority of companies are not using video in any way that provides any real ROI. Just to clarify, simply knowing the number of people that clicked on your video is not a measurement of ROI. He has created videos for Fortune 50 companies.
Differences Between Demand Generation and Lead Generation
JUNE 12, 2016
“Demand generation is the process of creating and/or boosting awareness of a particular company or product with the intention of increasing leads. Lead generation is the process of collecting actual leads directly from consumers or client prospects and using those leads to boost revenue.”. As a subset of demand generation, lead generation comes next.
The 7 Attributes of Highly Effective Lead Generation
AUGUST 4, 2016
That’s actually good news for small and midsize companies who could never afford to compete with the huge sales teams of market leaders, but the key to making content marketing work as a prospecting tool is that it must lead to sales conversations. What types of content get people’s attention and generate curiosity at the top of the funnel? Top of the Funnel Content. Not really.
11 Top Tips For Developing YouTube Influencers
JANUARY 27, 2016
YouTube influencer marketing is an often-overlooked, but highly valuable component, of a strong marketing automation strategy. YouTube is just one platform where you can execute your influencer marketing strategy. But because of its high discoverability, authenticity, long-form potential and long-tail durability, YouTube is ideal for information-based lead generation.
8 Ways Home Builders Can Use Houzz for Lead Generation
APRIL 13, 2015
The challenge lies in maximizing Houzz exposure to convert Houzz users into leads you can actually follow up with. These eight tips will help you go from simply having a Houzz profile to managing a Houzz presence that produces tangible leads. Houzz provides a quick and easy YouTube tutorial to help you add keywords correctly. It could also lead to new blog subscribers.
B2B Online Video Marketing; Planning to Execution Best Practices for Lead Generation
OCTOBER 27, 2013
YouTube averages 4 billion hits each day, and 61% of B2B marketers leverage YouTube to extend the reach of their messaging and brands. Also: A Forbes study: Three-quarters (75%) of executives surveyed said they watch work-related videos on business-related websites at least weekly; more than half (52%) watch work-related videos on YouTube at least weekly. YouTube Targeting.
Video Marketing How-To: YouTube vs. Your Website
AUGUST 11, 2016
This week we want to tackle a question that comes up often — whether your video should live on your website, your YouTube channel, or both! First thing’s first is understanding that YouTube, alone, isn’t a video strategy. Your videos on YouTube can have a variety of objectives — awareness building, generating subscribers, and driving traffic back to your website.
Sales Lead Generation: The Hub and Spoke Marketing Approach
JULY 22, 2012
This Slideshare presentation, with audio (IMHO – a best practice) shares a recommended approach to marketing campaigns by Jeff Ogden of the sales lead generation company Find New Customers. (By Blog articles, social media, pay per click, YouTube videos, Slideshare presentations, and links on your website all can drive people to that landing page. Nurturing and Scoring Leads. You can score behaviors and qualify leads, passing to Sales (If they told the inside salespeople they were ready.) Hub and Spoke Marketing Plan from Find New Customers, Inc.
How to turn a good white paper into a great lead generation piece
MARCH 8, 2011
Great content or a great lead generation tool. Do you want a trickle of leads or a flood? To illustrate, let’s look at an example of how to turn a nice white paper into a great lead generation program: Let’s say you hire a company like the B2B lead generation company Find New Customers to write a white paper for you. Quality leads matter.
How Does Social Media Fit Into the Lead Generation “Funnel”?
JUNE 20, 2012
Social media must integrate with lead generation efforts. Our challenge now lies in answering the question: How does social media fit into each stage of lead nurture? Social media’s fit with lead generation can be challenging to grasp, at first. I chose their schematic because they include marketing automation in the lead qualification process.
Expert Tips for Optimizing LinkedIn for Lead Generation
Modern B2B Marketing
OCTOBER 1, 2012
Whether you add a link to a landing page or embed a Youtube video, your company page needs to fully develop all of the real estate that LinkedIn provides. LinkedIn groups allow you to connect with new people and generate new leads as a result of the creation and fostering of that group. Marketo: How can a business best take advantage of using LinkedIn for lead generation ?
6 Lead Generation Tips from 6 Really Really Smart Human Beings
Modern B2B Marketing
JANUARY 31, 2014
Author: DJ Waldow As you probably know, we recently launched The Definitive Guide to Lead Generation , our newest and ninth Definitive Guide. The Definitive Guide to Lead Generation was the largest one yet, coming in at 160 pages of (free) information. Heck, we even debuted our first ever music video , which was all about “lead lead lead lead lead lead generation”.
How to Use SlideShare for B2B Lead Generation
AUGUST 21, 2014
Experiencing a plateau in leads? It might be seasonally related — or it might be time to think outside the box with where you are targeting B2B lead generation. In a research study of 500 professional services firms, we found striking connections between online lead generation and firm growth and profitability. Lead Generation Online Marketing
B2B Lead Generation: The Power of Video
MARCH 31, 2011
Do Salespeople Need More Leads? B2B Lead Generation Using Online Video. Should you have a YouTube channel? This is why we publish our Laugh and Learn series every Friday – on our website, Vimeo and YouTube. And why we have our very own Find New Customers YouTube channel - filled with great videos on B2B marketing and lead generation. Jeff Ogden is President of the B2B lead generation consultancy Find New Customers “ Lead Generation Made Simple ”. Quality sales leads matter. Yes, Indeed!
How to turn a good white paper into a great lead generation piece
SEPTEMBER 20, 2011
B2B Lead Generation : Is a White Paper just great content or a great lead generation tool. In this post, we explain how to turn that great new white paper you just published into a superb lead generation tool — using the best-practice approach of one of our favorite companies, Kinaxis. Do you want a trickle of leads or a flood? Lead generation - How to Find New Customers ( Marketo ). A handful of leads trickle in and you get some decent leads. What’s the difference? Our white paper experience. You post it.
Lead Generation Marketing Budgets
SEPTEMBER 27, 2012
Generating high-quality leads was a top challenge, according to 71% of respondents to MarketingSherpa's 2012 Lead Generation Benchmark Report. Lead Generation Budget Trends. How IntraLinks Used Social Media to Generate Twice as Many Sales-ready Leads as Any Other Channel. B2B Social Media: Video of Jay Baer destroying social media myths.
A Complete Guide to Social Media-Based Lead Generation for IT and Software Companies
APRIL 26, 2016
Given this state of affairs, IT and software companies have had to rely more and more on lead generation to be successful in the modern marketplace. Business lead generation directly affects revenue by becoming a constant source of loyal, passionate customers. However, traditional outbound lead generation activities can be expensive. There are 1.44 Engage.
Wistia or Youtube?
APRIL 14, 2015
What makes it different than a traditional video hosting service like YouTube is that it allows users to track the performance of their videos with analytics. You can also customize your video to reflect your brand and add calls-to-action (CTAs) to the end to generate leads. Overall, Wistia’s biggest asset is its lead capturing ability. Wistia or Youtube?
Interesting Infographics: Your Guide To Social Media Lead Generation
SEPTEMBER 5, 2014
Are you aware that 82% of social media leads are collected from Twitter? According to the infographic, “How To Generate Leads With Social Media” by Quick Sprout , for the past four years, social media has been a key component in generating leads. In fact, social media has a higher “lead-to-close” frequency by 100%, in contrast to outbound marketing. This is why we need to further understand strategies for generating leads with social media. Revenue increased for 24% of businesses when they utilized social media for lead generation.
B2B Lead Generation: The Best of PowerViews
OCTOBER 2, 2012
Over the past few months I have had the pleasure of interviewing nineteen influential B2B sales and marketing leaders to discuss their views in areas like traditional and new media strategies, current and future trends, B2B lead generation, and sales lead management. Each interview is only about 25 – 30 minutes and all are available on our blog and YouTube channel.
How to turn a good white paper into a great lead generation piece
AUGUST 8, 2011
B2B Lead Generation: Great content or a great lead generation tool. Do you want a trickle of leads or a flood? To illustrate, let’s look at an example of how to turn a nice white paper into a great lead generation program: Let’s say you hire a company like the B2B demand generation company Find New Customers to write a white paper for you.
Leveraging YouTube as a Manufacturer
SEPTEMBER 16, 2015
For 2015, brand awareness, sales and lead generation were listed as this year’s most important content marketing goals for manufacturers. Lead Generation/Sales: Facility, product or process videos. So Why Should Manufacturing Marketers Use YouTube as a Channel to Distribute their Videos? Next, think about how you are going to present your brand on YouTube.
Social Media Usage by Engineers and Industrial Professionals
Industrial Marketing Today
MARCH 11, 2013
Social Media Marketing Social Networking Google+ Industrial Marketing Lead generation LinkedIn videos YouTubeLast week I downloaded and read the new research report, “Social Media Use in the Industrial Sector” published by IHS GlobalSpec. Some of the findings are consistent with their reports [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].
How to Turn Your New White Paper into a Great Lead Generation Product
MARCH 3, 2012
B2B Lead Generation : Great content or a great lead generation tool. In this post, we explain how to turn that great new white paper into a superb lead generation tool using the best-practice approach of one of our favorite companies, Kinaxis. Do you want a trickle of leads or a flood? lead generation - How to Find New Customers (Marketo). We craft a great white paper, like our highly acclaimed white paper on sales lead generation How to Find New Customers , sponsored by Marketo. What’s the difference?
This Week in Content Marketing: The YouTube Killer Is Not Facebook, It’s Twitter
JANUARY 17, 2015
5:34): Michael Idinopulos, writing in the PeopleLinx blog , makes a compelling case for the idea that content as a lead generation tool is highly overrated. The post This Week in Content Marketing: The YouTube Killer Is Not Facebook, It’s Twitter appeared first on Content Marketing Institute. We wrap up the show with a #ThisOldMarketing example: Merck Manuals.
How the Top Online Video Platforms Are Taking Businesses Beyond YouTube
NOVEMBER 1, 2016
In 2005, Chad Hurley, Steve Chen and Jawed Karim opened the doors to YouTube inviting content creators around the world to share their videos with a global audience. Consumer behaviors soon shifted with a massive rise in video content consumption, and we now see more than 20 billion videos devoured every day across YouTube, Facebook and SnapChat alone. department required. support.
Repurpose Gated Content to Boost B2B Lead Generation
DECEMBER 2, 2015
Many B2B brands hide content behind opt-in forms in an effort to collect email addresses and generate leads. By giving your audience a taste of what they’ll get from the larger, more in-depth resource, you can increase conversions and generate more leads. You’ll also increase lead generation by showing people all the great reasons to request the gated resource.
33 Thought-Provoking B2B Social Media and Marketing Stats
FEBRUARY 16, 2016
Lead generation is still a challenge. 68% of B2B marketers rank “generating high-quality leads” as their top priority for this year. But nearly 60% also rank this as their biggest challenge, and just 16% of marketers rate their lead generation efforts as “very” or “extremely” effective. B2B messaging gets personal.
B2B Content Marketing: Will Video Kill eBooks?
B2B Lead Generation Blog
DECEMBER 19, 2016
Like a lot of B2B companies, the Act-On team was using eBooks and live-casting webinar videos to drive a high volume of the leads. One of the things we really like about the platform, aside from our ability to personalize videos and integrate calls-to-action and lead capture forms at any point in the video, is the rich analytics.” It’s ungated and published on YouTube and Twitter.
22 Tantalizing Content Marketing Stats and Facts
MARCH 8, 2016
Yet more than 90% of marketers connect their content directly to a product or service, and nearly three-quarters measure content marketing success based on the number of leads generated—which causes marketers to produce even more of the types of content buyers want least. Global content marketing revenues (money generated by operators who provide content marketing services) rose 14.4%
How to Optimize Your Business YouTube Channel
MAY 9, 2016
YouTube, Google’s video platform, attracts more than 800 million unique visitors each month. If you’ve already invested in creating a YouTube channel for your business, Brafton offers an infographic that shows 10 ways businesses can optimize their video marketing efforts. A memorable brand can lead to more video marketing exposure, engagement and transactions. Video Marketing
Why are experiential marketing campaigns so successful at driving brand advocacy and product demand?
JULY 24, 2013
It seems large brands are locked into YouTube battles to see who can come up with the most engaging, fun marketing campaign. When a video of an experiential marketing campaign goes viral on YouTube, consumers are actively engaging with the brand. However it was ‘witnessed’ by a MUCH wider audience with the YouTube video currently showing well over 24 million views.
How to Turn a White Paper into a Content Marketing Machine
MAY 22, 2013
To illustrate, take one of those white papers and: Shoot a video interview of the author, discussing key points from the white paper ( post this video to YouTube ). Now your one white paper turned into 7 or 8 pieces of quality marketing content, which will fuel your sales lead generation program and populate your lead nurturing and sales enablement programs too.
Debunking myths around sales videos for business
APRIL 27, 2016
Businesses that start using online video content marketing in their daily sales and marketing process stand to gain significant tangible benefits across their entire lead generation and sales cycle. How to start thinking about content ideas to drive your lead gen and sales cycles. How to budget and plan for a business video content marketing strategy . Like this post?
When, Why and How to Gate Content Along the Customer Journey
JUNE 2, 2016
Twenty years later, and after the explosion of content megacarriers such as BuzzFeed, Facebook, YouTube, and many of our own company websites, his prediction is eerily prescient. According to Starfleet Media’s B2B Content Marketing and Lead Generation report, respondents estimate they keep 80% of their major content marketing assets gated. Do you need to increase your leads?
Drive More Revenue With AdWords: Everything B2B Marketers Need To Know
OCTOBER 29, 2015
(Finally, a past-due update for our AdWords For Lead Gen guide -- everything you need to know about AdWords to successfully generate leads AND drive more revenue.). In the State of Pipeline Marketing Report , paid search was the leading paid channel, when respondents were asked what channel had the greatest impact on revenue. CLICK TO TWEET.
8 Killer Tips for Harnessing the Power of SlideShare
APRIL 6, 2016
Business owners are receiving 500 percent more traffic from SlideShare than from Facebook, Twitter, YouTube, or LinkedIn. But they unknowingly generate assets that miss the mark, as they overlook something very important: a highly strategic topic. You can use this to confirm your hunches or generate new ideas for SlideShare topics. For example, you can insert YouTube videos.