Marketing Insider Group

SEPTEMBER 14, 2020

Studies by Forrester Research revealed that salespeople who create a buying vision end up winning out against the competition about 74% of the time. That’s an incredible win rate, and it’s a testament to the importance that marketing helps to shape a sale from the earliest stages.

Differentiation 181

Differentiation Enterprise Management Work Management Marketing Management 181

chiefmartech

SEPTEMBER 20, 2022

Jay McBain , formerly of Forrester and now with tech analyst firm Canalys, is the world’s leading expert in partner, channel, and ecosystem technology. The mechanics of channel management have been around for a long time, at least in companies that formally embraced a channel distribution strategy.

Work Management 117

Work Management Marketing Management Marketing Automation Services Advertising Agencies 117

Sprout Social

FEBRUARY 28, 2024

How social media technology has evolved Over 5 billion people use social media worldwide, and, according to Sprout Social Q4 2023 Pulse Survey data, 42% of users expect to be present on even more networks in 2024.

Social Media 103

Social Media Work Management Marketing Management Media 103

ClickZ

SEPTEMBER 27, 2019

A 2018 Content Marketing Institute survey revealed that only 46% of B2B marketers felt their marketing and sales teams were highly aligned. Only 6% of companies that responded to the survey had a sales enablement platform while another 5% had a sales enablement platform plugged into their CRM. Source: Percolate. Give content clarity.

Digital Asset Management 69

Digital Asset Management Top of Funnel Enterprise Management Work Management 69

SpotMe Blog

JULY 28, 2023

You can check people in, distribute name badges, and message attendees. You also gain visibility into elements like the sessions and activities that were most popular, feedback provided through surveys, and changes that could improve the experience for your next event. Find out more about SpotMe on our about us page.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Martech

SEPTEMBER 28, 2021

This means having a connected workflow between team members to build, approve and distribute creative assets. What’s more, their survey showed that 80% of B2B buyers expect to conduct more business online in the future than ever before. She added, “You have to build a process before you can scale account-based marketing.”.

Account Based Marketing 108

Account Based Marketing ABM Campaigns Paid Search Agency 108

Metadata

FEBRUARY 5, 2024

Be just as creative with your distribution strategy Recreating ClickUp’s marketing magic starts by creating content that stands out, but you’ll waste your blood, sweat, and tears if you don’t deliver that content in a way that resonates with your audience. But it’s not just people on your payroll who’ve got creative chops. Those things?

Paid Content 52

Paid Content Advertisements Advertising Peer-to-peer 52

PathFactory

MAY 31, 2021

They also (usually) aren’t the only ones you need to convince — our recent survey of 500+ B2B marketing teams revealed that 75% of enterprise and mid-market deals involve a buying committee — and each stakeholder is likely at a different stage of the buyer’s journey when they land on your website. But B2B buyers aren’t here for cat videos.

Marketing AI 59

Marketing AI Demand Forrester B2B 59

Marketing Insider Group

AUGUST 11, 2015

In a recent survey conducted by ITSMA , business-to-business (B2B) marketers worldwide expect that understanding buyers will be their # 1 responsibility in two years (85%). Forrester and Gartner support the notion that today’s buyer embarks on an increasingly digital, empowered, and complex buyers journey. Why Customers?

B2B Marketing 100

B2B Marketing Marketing Management B2B Paid Search Agency 100

Vidyard

OCTOBER 31, 2016

KITCHENER, Ontario – October 31, 2016 – Vidyard , the video platform for business, has been named a leader in Online Video Platforms for Sales and Marketing by independent research firm Forrester Research, Inc. Forrester analyzed nine vendors’ video platforms across 39 criteria. “I

Marketing Automation Services 50

Marketing Automation Services Enterprise Management Work Management Marketing Management 50

Champion Communications

NOVEMBER 2, 2021

Data centre customers are progressively distributing computational processes in the cloud. Logicalis’ annual CIO Survey revealed this and more about the changing responsibilities of the CIO. SmartRecruiters’ Hiring Success Director, Tony De Graaf, took to ITProPortal to comment on a study published by Forrester. Hoptroff .

Fulfillment 62

Fulfillment Work Management Digital Transformation Marketing Management 62

Vidyard

OCTOBER 31, 2016

The recognition comes as part of The Forrester Wave™: Online Video Platforms For Sales And Marketing, Q4 2016, which analyzed the most significant providers in the space. Forrester analyzed nine vendors’ video platforms across 39 criteria. “I

Marketing Automation Services 50

Marketing Automation Services Enterprise Management Work Management Marketing Management 50

Biznology

SEPTEMBER 22, 2014

78% of salespeople using social media outsell their peers (source: Social Media and Sales Quota Survey ). 75% of the sales people said they have not received formal training from their company on how to use social media (source: Social Media and Sales Quota Survey).

Peer-to-peer 80

Peer-to-peer Cold Calling Social Media Blast Campaigns 80

Martech Advisor

DECEMBER 20, 2019

We surveyed the state of blockchain marketing in 2019 (so far) to find out exactly where the industry stands, future directions, and how you could gain from this technology in the new year. The underlying distributed ledger technology has massive potential at different touchpoints of the marketing value chain.

Advertising Agencies 67

Advertising Agencies Paid Search Agency Startups Mobile Advertising 67

Content Standard

NOVEMBER 19, 2018

The Edelman Trust Barometer is a survey that seeks to understand trust and credibility around the globe. Similarly, Forrester’s 2018 CX research reported a drop in customer trust toward companies. Companies that provide an engaging, honest experience to everyone who touches their brand will be the ones that come out on top.

Ad Building 78

Ad Building Forrester Content Storytelling 78

KoMarketing Associates

MARCH 3, 2014

As detailed in Forrester’s 2012 post on B2B buyer behavior , B2B buyers are anywhere between two-thirds to 90% of the way through their journey BEFORE they reach out to the vendor. We need to think about content marketing and distribution across a greater range of platforms and buyer experiences.

Paid Content 120

Paid Content Linkedin B2B Budget Programs 120

Sana Commerce

DECEMBER 6, 2021

And, if you’re losing existing business due to a poor e-commerce experience, according to Forrester, it will cost you five times more to make up for it with a new business acquisition. Based on the survey responses, we ranked these in order of importance in our B2B trust index , categorizing the “essentials,” “should haves” and “recommended.”

B2B 52

B2B Marketing Management Case Studies Paper 52

Cintell

JANUARY 27, 2016

of those surveyed felt that at least 75% of their organization could confidently name their personas and key attributes. Distribute persona insights across the whole organization to increase your visibility as the resident expert on the customer, and enable all functions to work with empathy for your target market.

Demand Generation Agencies 100

Demand Generation Agencies Lead Ranking Paid Search Agency Ideal Customer Profiles 100

KoMarketing Associates

SEPTEMBER 14, 2013

More importantly, supporting channel content marketing as a vendor creates a more consistent message across distribution channels. In the same survey, Forrester expects the percentage of revenue to increase by 4–6%. Would you provide thoughts on how B2B marketers can overcome this obstacle?

Enterprise Management 120

Enterprise Management Work Management Marketing Management Top of Funnel 120

TrustRadius Marketing

OCTOBER 3, 2022

This finding aligns with a Forrester SiriusDecisions survey that found over 50% of participating marketers’ “desired future state” was to be “‘broadly aligned’—sharing people, processes, and tools” on ABM and demand gen. . Demand gen and ABM share a common goal of driving sales through a focused blend of inbound and outbound efforts.

Account Based Marketing 52

Account Based Marketing Demand Generation Agencies Demand Generation ABM 52

PathFactory

JULY 18, 2022

This is what Forrester refers to as “inside-out” marketing, or when “the brand is focused on what the company brings to market, not on what the customer needs, wants, or expects.”Your Why you need to use b2b content personalization to micro-personalize your website. Doing it at scale is the challenge. “80%

Marketing AI 52

Marketing AI Marketing Websites Personalization Peer-to-peer 52

6sense

DECEMBER 8, 2021

According to an April 15, 2021 survey of meeting planners, 80 percent plan to hold their next in-person event in 2021. And as Forrester pointed out, the switch to virtual events netted “broader reach, better attendee data acquisition, and extension of value beyond the physical date.”

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Personalization Lead Scoring 62

Content Standard

DECEMBER 4, 2017

A 2014 survey of B2B content marketers by LinkedIn’s Technology Marketing group found thought leadership to be the second most common goal of content marketing after lead generation. For research firms like Forrester, Gartner, or Ipsos and publications like business journals, it literally is the product.

Thought Leadership 101

Thought Leadership B2B Thought Leadership Paid Search Agency Work Management 101

Outbrain

FEBRUARY 21, 2019

According to Forrester , it costs 5 times more to acquire a customer than to retain one. Customer data can be found across social media, in online reviews, and direct customer feedback like surveys and phone calls. 4 Centralize through distributed marketing. Creating that emotional connection is not easy. Why keep customers?

Resource Management 37

Resource Management Loyalty Distribution Psychographics 37

6sense

AUGUST 28, 2021

According to an April 15, 2021 survey of meeting planners, 80 percent plan to hold their next in-person event in 2021. And as Forrester pointed out, the switch to virtual events netted “broader reach, better attendee data acquisition, and extension of value beyond the physical date.”

Ideal Customer Profiles 48

Ideal Customer Profiles Lead Ranking Personalization Lead Scoring 48

Martech Advisor

DECEMBER 16, 2019

The outbound approach: Surveys, polls, net promoter survey (NPS), etc. Besides using social media to distribute content and provide customer support, here are three ideas to shorten the buyer’s journey: Use the native selling/shop feature offered by Instagram, Pinterest, and Facebook. Closing Thoughts on Great CX.

Marketing Automation Services 68

Marketing Automation Services Enterprise Management Customer Satisfaction Work Management 68

Outgrow

FEBRUARY 22, 2022

Content Distribution Strategy – Everything You Need to Know! Since the information explosion, there’s been a need to shift the focus from content creation to content distribution. What Is Content Distribution? Simply put, content distribution is the process of disseminating content. So let’s dive right in.

Distribution 59

Distribution Webinar Metrics Outgrow Marketing & Strategy 59

Martech

JUNE 22, 2023

To assess the industry condition, we can rely on reports like The Forrester Wave: Loyalty Technology Solutions, Q1 2023 – an overview of the most significant loyalty software vendors on the market. According to Forrester’s July 2022 Consumer Energy Index And Retail Pulse Survey, the majority of online adults in the U.S. (64%),

Loyalty 108

Loyalty Work Management Marketing Management Budget Programs 108

Hubspot

MARCH 15, 2019

You can engage in social listening , conduct surveys , gather data on customer sentiment via net promoter score (NPS) , or collect feedback by calling or emailing and simply asking. According to Forrester research , 68% of B2B buyers have expressed a 'don't call us, we'll call you' preference. Are you over-delivering on your CX?

Tips 101

Tips Business Lead Ranking Lead Scoring 101

Buzz Marketing for Technology

JUNE 27, 2008

In the interview: Laurence Lock Lee explains how social network analysis reveals the connections between people and the resulting knowledge distribution network. Digital Democracy. digitallearning. documentation. EDUCAUSE2006. encyclopedia. enterprise 2.0. Enterprise 2.0 conference. Enterprise Wiki. FASTForward '08. Federal Budget.

Wiki 100

Wiki Enterprise Management Web 2.0 Work Management 100

Content Standard

DECEMBER 16, 2016

Recommendation systems are already popular in the creation and distribution of content. In a survey conducted by Forrester Consulting and commissioned by Everstring, 41 percent of B2B marketers using predictive technology reported growth above the industry average compared to 14 percent of traditional B2B marketers.

Marketing AI 40

Marketing AI Work Management Planning Paid Search Agency 40

Martech

NOVEMBER 30, 2021

We think about creating a small amount of content distributed to a broad audience. Your customer data could be hiding in many places: analytics tools, web browsing data, surveys, or mobile apps. Forrester is identifying purpose-built tools that help marketers actually engage their consumers across channels.”

Marketing AI 136

Marketing AI Enterprise Management Personalization SMS 136

Content Standard

AUGUST 26, 2016

It’s not enough to have a newsletter or a targeted approach to distribution. ” What’s more, as Hubspot pointed out , Forrester Research found that “companies that excel at lead nurturing generate 50 percent more sales ready leads at 33 percent lower cost.”

Stats 40

Stats Email Marketing Storytelling Mobile Marketing 40

Hubspot

NOVEMBER 16, 2012

On a related -- but arguably more serious -- note, according to the 2012 CMO Survey by the American Marketing Association and Duke University, Marketing appears to be one of the early rebounders in the initial economic recovery. In 2011, Forrester released a report called " The Rise of the Chief Customer Officer." "Ch-ch-ch-ch-changes."

Planning 28

Planning Paid Search Agency Advertising Agencies Top of Funnel 28

Zoominfo

MARCH 21, 2023

In a survey from LinkedIn and Forrester Consulting , 90% of sales and marketing professionals agreed their teams are misaligned across culture, strategy, process, and content — even though 90% also agree that alignment is better for the customer. And disjointed platforms are painful to integrate and manage.

Ideal Customer Profiles 130

Ideal Customer Profiles Demand Generation Marketing Budget Lead Ranking 130

NetLine

AUGUST 2, 2023

Source: Forrester Some of the lead types that have featured in versions of this model include: Inquiries (INQs): As the name suggests, these are leads that have come as the result of direct contact from potential customers. To maximize your content’s impact, focus on effective distribution and promotion strategies.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

The ROI Guy

OCTOBER 11, 2010

According to research from IDC and Forrester, marketing spending is anticipated to increase between 3 to 5% for 2011. For example, an IDC survey of technology marketers revealed that 2010 revenue grew at a healthy 5.8% Every year, around Halloween, organizations meet to begin the battle for budget allocations for the New Year.

Efficiency 40

Efficiency Marketing Budget Marketing Management Effectiveness 40