KoMarketing Associates
JANUARY 23, 2014
There’s no denying it—today’s B2B marketers have their work cut out for them. In 2012, Forrester indicated that buyers could be up to 90 percent through their buyer’s journey before even reaching out to a vendor. 25 Outstanding Content Marketing Tools For Your Brand. 10 of the Best B2B Internet Marketing Infographics of 2012.
KoMarketing Associates
MARCH 3, 2014
As detailed in Forrester’s 2012 post on B2B buyer behavior , B2B buyers are anywhere between two-thirds to 90% of the way through their journey BEFORE they reach out to the vendor. We need to think about content marketing and distribution across a greater range of platforms and buyer experiences.
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KoMarketing Associates
SEPTEMBER 14, 2013
In this case, content marketing supports their ability to retain and renew client / customer relationships – often times, it would be the industry-specific and regional expertise, support and knowledge that the customers bought into when they purchased from resellers. Would you provide thoughts on how B2B marketers can overcome this obstacle?
NetLine
AUGUST 2, 2023
Source: Forrester Some of the lead types that have featured in versions of this model include: Inquiries (INQs): As the name suggests, these are leads that have come as the result of direct contact from potential customers. To maximize your content’s impact, focus on effective distribution and promotion strategies.
SpotMe Blog
JUNE 29, 2023
By sponsoring healthcare events, pharma companies can raise awareness of their drugs through presentations, distribute samples and marketing materials, and network with professionals. Digital marketing channels are the fastest-growing area of pharma marketing. Find out more.
GreenRope
DECEMBER 14, 2016
A study by Forrester shows the following compelling statistic: “44% of online consumers say having questions answered by a live person while in the middle of an online purchase is one of the most important features a website can offer.” Typically, you do a Google search. Typically, you do a Google search. Am I right?
GreenRope
DECEMBER 14, 2016
A study by Forrester shows the following compelling statistic: “44% of online consumers say having questions answered by a live person while in the middle of an online purchase is one of the most important features a website can offer.” Typically, you do a Google search. Typically, you do a Google search. Am I right?
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