The Customer

FEBRUARY 19, 2020

New York, NY, Oslo, Norway and London, UK, Verdane , the Northern European specialist growth equity investor, has acquired Confirmit , the leading global solutions provider for Customer Experience (CX), Employee Experience and Market Research. With this, there continues to be convergence – often happening by way of acquisition.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Research 52

Vidyard

DECEMBER 11, 2015

“If ‘mobile-first’ is the new rallying cry for digital design, then ‘sales-first’ should be the mantra by which marketing delivers and distributes content.” – Laura Ramos, Forrester Analyst. Research released by Forrester this month found some shocking information about sales’ use of marketing content.

Top of Funnel 50

Top of Funnel Forrester Relevance Planning 50

Vidyard

OCTOBER 31, 2016

KITCHENER, Ontario – October 31, 2016 – Vidyard , the video platform for business, has been named a leader in Online Video Platforms for Sales and Marketing by independent research firm Forrester Research, Inc. Forrester analyzed nine vendors’ video platforms across 39 criteria. “I

Marketing Automation Services 50

Marketing Automation Services Enterprise Management Work Management Marketing Management 50

Vidyard

OCTOBER 31, 2016

The recognition comes as part of The Forrester Wave™: Online Video Platforms For Sales And Marketing, Q4 2016, which analyzed the most significant providers in the space. Forrester analyzed nine vendors’ video platforms across 39 criteria. “I

Marketing Automation Services 50

Marketing Automation Services Enterprise Management Work Management Marketing Management 50

Outreach

JANUARY 31, 2018

Most cryptocurrencies are built on a revolutionary technology called the blockchain , which at a high level is an extremely secure, public ledger that is shared and verified by a distributed network of computers. Still with me? When in doubt, be authentic and provide value.

B2B Sales 156

B2B Sales Forrester Sales Cycle Trust Marketing 156

Martech

OCTOBER 6, 2021

Account stages can be viewed distributed across a dashboard or individually. B2B buyers perform heavy amounts of research before contacting a salesperson, which gives them an upper hand in transactions. Journey Stages identifies where accounts are in their buying journey, from pre-opportunity through to renewal. Why we care.

Account Based Marketing 97

Account Based Marketing ABM B2B Forrester 97

Marketing Insider Group

SEPTEMBER 14, 2020

Studies by Forrester Research revealed that salespeople who create a buying vision end up winning out against the competition about 74% of the time. That’s an incredible win rate, and it’s a testament to the importance that marketing helps to shape a sale from the earliest stages.

Differentiation 179

Differentiation Enterprise Management Work Management Marketing Management 179

Sprout Social

FEBRUARY 28, 2024

According to Deloitte’s research from January 2024, “Social-first brands are repositioning social media at the core of the entire brand and customer experience, as a key driver of strategic priorities across the entire C-suite—from commerce and customer care to risk management, product development and beyond.”

Social Media 97

Social Media Work Management Marketing Management Media 97

SpotMe Blog

JULY 28, 2023

You can check people in, distribute name badges, and message attendees. Independent research firm reports : We’ve read reports created by independent research firms about the best event technology. 464 reviews) #5 Hubilo Named a Contender in The Forrester Wave : B2B Event Management Technology, Q1 2023 report.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Content4Demand

JULY 13, 2021

Marketers are quickly discovering the value of intent data to identify and engage the buyers actively researching their solutions. It’s popular because it identifies the companies actively researching your solution area—but maybe not directly through your website. If you’re not there yet, chances are you will be soon.

Intent Data 109

Intent Data Intent Intent Signal Bombora 109

ViewPoint

MARCH 6, 2014

Social distribution of content and messages isn’t considered all that effective in providing business value to companies, according to a recent analysis by Forrester Research. In last place: Facebook, whose problem (according to Forrester VP and principal analyst Nate Elliott) is poor targeting and static-image ad units.

Paid Content 120

Paid Content Social Media Customer Surveys Paid Search Agency 120

Convince & Convert

FEBRUARY 5, 2018

Credible research and data validate the proposition that mobilizing employees as media is a good thing: Peer recommendations drive business value. Research from the Boston Consulting Group and the Edelman Trust Barometer are explicit when it comes to measuring trust and credibility. They have no agenda. But don’t take my word for it.

Social Media 148

Social Media Social Marketing Marketing & Strategy Peer-to-peer 148

Oktopost

APRIL 29, 2024

Forrester research shows that 85% of organizations using intent data report substantial business benefits. Take social intent data to the next level with Oktopost As you can see, social intent data extends social media’s value beyond content distribution.

Intent Data 62

Intent Data Social Media Intent Lead Ranking 62

Marketing Insider Group

APRIL 7, 2014

That is according to a March 2014 report by Forrester Research, Inc., Forrester conducted in-depth interviews with marketers, agencies and publishers in order to gain insights into the importance of content marketing, and the top strategies for how brands can become more effective with it.

Content Marketing 100

Content Marketing Top of Funnel Forrester Advertising Agencies 100

PathFactory

MAY 31, 2021

Thanks to natural language processing, machine learning, and even AI, content intelligence can actually learn and adapt right alongside the marketers creating and distributing the content. As Ryan Skinner, Principal Analyst at Forrester, put it: content intelligence is “technology that helps content understand itself.”.

Marketing AI 59

Marketing AI Demand Forrester B2B 59

ClickZ

SEPTEMBER 27, 2019

This number may be a high estimate, according to Roth, who presented research that listed the various methods that companies use to share content with their sales team. Roth emphasized this point by presenting some key statistics from top research firms including the CMO Council, Forrester and Gartner. Source: Percolate.

Digital Asset Management 69

Digital Asset Management Top of Funnel Enterprise Management Work Management 69

Only B2B

FEBRUARY 16, 2022

According to a 2020 McKinsey research , 90% of B2B sales have switched to digital channels. Before making a purchase decision, 74% of business purchasers conduct research online, says Forrester. Source: Grand View Research. As an example—. You should analyze the statistics of your competitors’ target audiences.

Lead Generation 118

Lead Generation Marketing Budget Generation Webinar Metrics 118

Sprout Social

JANUARY 4, 2022

Extra credit if you use a moderator to help facilitate person-to-person conversations throughout your live video—a step the network says can increase engagement as well as distribution. — Forrester (@forrester) October 27, 2021. Instagram video statistics. In 2021, YouTube Shorts hit 15 billion global daily views.

Social Media 140

Social Media Statistics Video Marketing Social Marketing 140

Martech

SEPTEMBER 28, 2021

This means having a connected workflow between team members to build, approve and distribute creative assets. B2B buyers perform heavy amounts of research before contacting a salesperson, which gives them an upper hand in transactions. She added, “You have to build a process before you can scale account-based marketing.”.

Account Based Marketing 100

Account Based Marketing ABM Campaigns Paid Search Agency 100

Madison Logic

JUNE 28, 2023

Include industry research from reputable analyst firms, technographic data, and customer feedback. With research completed and a good idea of where the market stands in terms of competition and the market landscape, you can then turn your attention to developing your approach.

Ideal Customer Profiles 52

Ideal Customer Profiles Multi-Touch Attribution Campaigns Multi-Channel 52

Exo B2B

FEBRUARY 26, 2019

For instance, this study conducting by the University of Massachusetts Dartmouth’s Center for Marketing Research about Fortune 500 companies and their usage of social media. By using paid content distribution ? We covered these topics in November and December 2018 (screenshot below), and most marketing gurus are saying the same thing.

Marketing AI 49

Marketing AI Trends Enterprise Management Forrester 49

Oktopost

JANUARY 5, 2021

We are all familiar with such statistics from people much smarter than I am, the likes of CEB, Forrester and Gartner. Doing this successfully requires us to bring together several moving parts including researching our audience and mapping out how our buyers are engaging and interacting with our content. Map the buyer’s journey.

Buyer Personas 132

Buyer Personas Top of Funnel Enterprise Management Marketing Budget 132

Marketing Insider Group

AUGUST 11, 2015

All survey data is open to some interpretation (see this eMarketer writeup , and this coverage in MediaPost ) but from where I sit, this research is an encouraging indication of where B2B marketing is headed. Forrester and Gartner support the notion that today’s buyer embarks on an increasingly digital, empowered, and complex buyers journey.

B2B Marketing 100

B2B Marketing Marketing Management B2B Paid Search Agency 100

KoMarketing Associates

JANUARY 23, 2014

In 2012, Forrester indicated that buyers could be up to 90 percent through their buyer’s journey before even reaching out to a vendor. Given the wealth of information, research, and reviews out there with which buyers can educate themselves, this statistic isn’t too surprising. So What Are You Going to Do About It?

Tactics 120

Tactics B2B Marketing Marketing & Strategy Marketing Strategy 120

TrustRadius Marketing

OCTOBER 3, 2022

Research from Demand Gen Report shows that almost 60% of B2B marketers are already blending ABM and demand gen initiatives. The audiences built from this data should be used immediately, since they’re actually in-market buyers researching your product, which makes aligning sales and marketing teams a smooth process.

Account Based Marketing 52

Account Based Marketing Demand Generation Agencies Demand Generation ABM 52

PathFactory

JULY 18, 2022

This is what Forrester refers to as “inside-out” marketing, or when “the brand is focused on what the company brings to market, not on what the customer needs, wants, or expects.”Your Imagine you’re a student researching for your thesis. You look up and down at the stacks of books… How could you ever get your research done?

Marketing AI 52

Marketing AI Marketing Websites Personalization Peer-to-peer 52

Content Standard

NOVEMBER 19, 2018

Similarly, Forrester’s 2018 CX research reported a drop in customer trust toward companies. Forrester predicts that one of the most important needs for marketers in 2019 will be the ability to lead full life cycle experiences for customers. Consideration.

Ad Building 78

Ad Building Forrester Content Storytelling 78

Only B2B

APRIL 13, 2022

Do your research if you don’t have any prior experience in the industry. If this is a B2B situation, do some research on the firm you’re calling. Forrester Research. Distribute Social Proof. You’re not making appointment-setting calls without doing research, are you?

Effectiveness 118

Effectiveness Ideal Customer Profiles Sales Qualified Leads Cold Calling 118

Sana Commerce

NOVEMBER 29, 2021

Large manufacturing and distribution businesses are left with a mission: creating a more robust, reliable supply chain, while ensuring the digital customer journey is as seamless and worry-free as possible. See this webinar from Forrester analyst Joe Cicman about how you can reimagine your supply chain. Hear from a supply chain expert.

Marketing Management 52

Marketing Management Webinar Metrics Forrester Pricing 52

Webbiquity

OCTOBER 13, 2010

Vocus provides a rich set of tools for traditional and social media monitoring, media outreach and news distribution. Through PRWeb, which Vocus acquired in 2006 , it offers extensive news distribution and tracking capabilities. Share it on StumbleUpon. Share this on Technorati. Tweet This!

Social Media 100

Social Media Budget Programs Tools Marketing Management 100

Brandpoint

JUNE 18, 2020

In addition, using this gated content in a cost-per-lead campaign can help you distribute and target your content to specific demographics. research shows 92% of marketers considered it an important part of their marketing strategies, and 88% confirmed video provides them a positive ROI. Informative videos. Comprehensive FAQ pages.

Work Management 118

Work Management Marketing Management Service Planning 118

Albacross

NOVEMBER 4, 2021

Does this mean that buyers will decrease their online research when comparing different providers? 68% of B2B buyers prefer to research online independently. Source: Forrester , 2021). And distribute it in the channels they are active in. Source: Forrester , 2021). Not exactly. Source: LinkedIn , 2020).

Intent Data 52

Intent Data Ideal Customer Profiles Intent Buyer's Journey 52

Content Standard

DECEMBER 4, 2017

It’s well researched. Fact-checking and properly sourcing your content should be a given no matter what (how can we aspire to brand journalism if we don’t hold ourselves to similar standards?) , but because real thought leadership lacks antecedents, it requires more rigorous research and analysis to support it.

Thought Leadership 99

Thought Leadership B2B Thought Leadership Paid Search Agency Work Management 99

KoMarketing Associates

MARCH 3, 2014

They can research and explore vendor information across a range of platforms and social networks. As detailed in Forrester’s 2012 post on B2B buyer behavior , B2B buyers are anywhere between two-thirds to 90% of the way through their journey BEFORE they reach out to the vendor.

Paid Content 120

Paid Content Linkedin B2B Budget Programs 120

Adobe Experience Cloud Blog

MARCH 13, 2017

Andrew will help you leverage the talented leaders in your organization to distribute content that builds relationships, understand how relationships build trust, and how trust drives revenue. He’ll reveal how smart brands, big and small, have used compelling content to own tiny parts of their audience’s lives.

Sales Management 126

Sales Management Account Based Marketing Planning ABM 126

Cintell

JANUARY 27, 2016

Use words and phrases from persona research to ensure your content marketing echoes the voice of your customer. Distribute persona insights across the whole organization to increase your visibility as the resident expert on the customer, and enable all functions to work with empathy for your target market. For Content Marketers.

Demand Generation Agencies 100

Demand Generation Agencies Lead Ranking Paid Search Agency Ideal Customer Profiles 100

Content Marketing Institute

MARCH 23, 2018

Messaging and chatbots represent the next logical extension of this mission, and you may not think about them as content distribution channels yet, but you need to be. research Click To Tweet. unsubscribe rates in the previously mentioned research.). Click To Tweet. Drive deeper relationships.

SMS 109

SMS Conversion Planning Paid Search Agency 109