PPC vs. SEO: Which One is Right for You and Your Organization?
EMagine B2B Blog
DECEMBER 10, 2018
While PPC and SEO both help brands achieve a strong presence on Google’s search results page, they are actually quite different, both in terms of execution and how success should be measured. PPC refers to ads that live at the top of each Search Engine Results Page (SERP), while organic SEO listings appear below the ads. What is PPC?
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