Inbox Insight

MAY 24, 2022

Understanding the importance of multi channel in B2B marketing is one thing, but understanding what all of the related acronyms, tactics and individual channels actually mean is how you can truly begin to understand this comprehensive topic. What is Multi Channel and How is it Being Used in B2B Marketing?

Multi-Channel 98

Multi-Channel Paid Content Paid Search Agency Advertising Channels 98

Brandpoint

JULY 14, 2023

Social media has transformed the way businesses engage with their target audience, and manufacturing companies are no exception. However, for manufacturing companies, quantifying the return on investment (ROI) of social media efforts can be complex. What is Social Media ROI?

Social Media 62

Social Media ROI Multi-Touch Attribution Paid Search Agency 62

Adobe Experience Cloud Blog

MAY 24, 2019

But with more people fleeing traditional TV and radio for ad-free streaming services like Netflix and Spotify Premium, advertising on those once-powerful mediums has lost much of its luster. Today, there’s another place your company can go to reach the masses. Social media. Here are a few ideas.

Social Media 134

Social Media Advertisements Advertising Marketing Automation Services 134

KoMarketing Associates

DECEMBER 5, 2017

Instead of planning for 2018 when you’re already starting it in January, the most prepared B2B marketers already have priorities identified and plans for execution come January 1. We reached out to B2B marketers across different industries and asked them the following question: What are B2B marketers prioritizing in their 2018 budget?

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

Martech

OCTOBER 22, 2021

Search Engine Optimization remains the stalwart mainstay of digital marketing, with search driving around 50% of website traffic on average, according to an analysis of SimilarWeb data by Growth Badger. Learn more about search marketing at MarTech’s sister site Search Engine Land.

Enterprise Management 136

Enterprise Management Marketing Management Search Marketing Lead Ranking 136

Liveintent

MARCH 30, 2022

First-party data and ad sales. You can use newsletter content and ad engagement data to build audience segments. By looking at how your readers engage with your content, you can segment your audiences by interests like sports fans, health & wellness aficionados, and finance enthusiasts, for example.

Paid Content 62

Paid Content Paid Search Agency Paid Social Agency Advertising Agencies 62

The Point

MARCH 23, 2023

One way to increase marketing ROI in a “do more with less” economy is to integrate Conversion Rate Optimization (CRO) into demand gen strategy and planning. Diligently applied, CRO can increase conversion rates over time by up to 2-10x and dramatically impact the ROI from campaigns and media spend. Define user personas.

Demand 130

Demand Landing Pages Conversion Rate Paid Social Agency 130

Webbiquity

JANUARY 30, 2020

Branding matters as much in B2B as in consumer marketing; if you were trying to sell 10,000 laptops to a large corporation, would you rather be selling Dell or some unfamiliar no-name knock off?). Arguably the best channel is through social media. billion people in the United States actively use at least one social network.

Marketing AI 234

Marketing AI Brand Identity Branding Advertising Agencies 234

DAGMAR Marketing

NOVEMBER 29, 2019

The concept of LSM—localized social marketing—has been around for awhile, but an interesting study was recently released that’s causing a bit of a buzz. The Local Search Association (LSA) collaborated with SOCi to study 163 national franchise brands’ LSM strategies. What is localized social marketing? The takeaway?

Paid Content 85

Paid Content Small Business Marketing Social Media Social Marketing 85

sagefrog

NOVEMBER 14, 2023

Many industries are marked by rapid technological advancements, changing regulations, and increased competition and standing out in a crowded market has never been more challenging—or critical. The key to thriving is a multifaceted marketing strategy that aligns with your brand’s core values and resonates with your target audience.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Sprout Social

JANUARY 2, 2019

For social marketers, this is the most exciting time of the year. Because coming up with a social media marketing plan means making some big decisions well before the new year gets into full swing. And after all, the social landscape took quite a few twists and turns in 2018. Welcome to planning season!

Paid Content 111

Paid Content Social Media Planning Campaigns 111

Hubspot

MARCH 6, 2017

With all that time invested, you can't stop at just embedding the video on a homepage or sharing it on social media and hoping someone watches. While great content is bound to be found, it's also important to be proactive about gaining the attention of and educating prospects and those unfamiliar with your brand.

Paid Content 101

Paid Content Youtube Advertising Agencies Advertisements 101

Bluetext

FEBRUARY 10, 2021

But in 2021, you may need a more modern digital media strategy. Paid media is essential to put that message in front of your target audience. While earned media (i.e. As a top digital marketing & design agency , we know that the funnel is everything when talking about paid media.

Paid Content 20

Paid Content Paid Search Agency Cost per Acquisition Marketing Analytics Tools 20

Bluetext

JANUARY 21, 2020

Programmatic Advertising – No Signs of Slowing Down in 2020. If you spend any time at all surfing the web, you have encountered some form of programmatic advertising. The video ad that plays before you stream your favorite TV show? The banner ad that appears alongside the cooking recipe you’re reading? Programmatic.

Advertising Agencies 29

Advertising Agencies Marketing AI Work Management Paid Search Agency 29

Biznology

APRIL 13, 2016

We thought this would be a good time to analyze the emerging marketing trends of 2016 so far. After looking through many of the trends we are seeing, the common themes across almost all new marketing initiatives have to do with delivering excellent customer experiences.

Trends 80

Trends Planning Paid Search Agency Loyalty 80

Rain: The Growth Agency

APRIL 16, 2020

Your media planning strategies from February may or may not tell you much in April or May. Two months ago, you understood the marketplace and your business, competitors, media costs, results and even the season. Are KPIs trending down, steady or up? Step four is to apply marketplace changes to your media mix.

Media Plans 52

Media Plans Advertising Agencies Advertisements Advertising 52

Inbox Insight

APRIL 11, 2022

They understand the finer detail when it comes to B2B multi channel marketing and provide best practice insight into the core components of multi channel strategy, common hurdles and key optimization tips. What first hand perspectives can our experts provide B2B marketers around multi channel strategy success?

Multi-Channel 98

Multi-Channel Ideal Customer Profiles Paid Content Advertising Channels 98

Digilant

JUNE 27, 2023

Advertisers have an excellent opportunity to reach and engage with fans in what’s sure to be a buzz-worthy and exciting tournament. With that in mind, we’ve put together a guide of what’s to come and how advertisers can best take advantage of captive audiences during games and across World Cup-related content.

Broadcasting 52

Broadcasting Television marketing Paid Search Agency Advertising Agencies 52

Digilant

JUNE 27, 2023

Advertisers have an excellent opportunity to reach and engage with fans in what’s sure to be a buzz-worthy and exciting tournament. With that in mind, we’ve put together a guide of what’s to come and how advertisers can best take advantage of captive audiences during games and across World Cup-related content.

Broadcasting 52

Broadcasting Television marketing Paid Search Agency Advertising Agencies 52

Digilant

MAY 11, 2021

And, more recent studies have shown that these online shopping trends won’t slow down post-pandemic. Luxury brands need to implement personalized, data-driven digital advertising campaigns to reach audiences and stay a step ahead of the competition. 5 Luxury Digital Marketing Strategies to Reach Buyers. Email Marketing.

Paid Content 59

Paid Content Paid Search Agency Marketing Strategy Marketing & Strategy 59

Sprout Social

FEBRUARY 1, 2021

In a socially distanced year, businesses witnessed firsthand what a crucial role social media plays in connecting brands with their customers. For some brands, 2020 was all about trying new things on social, while others prioritized engaging the communities they’d already built. You’ll embrace a more strategic role.

Social Media 133

Social Media Social Marketing Media Work Management 133

Atomic Reach

MARCH 18, 2019

What is more, the research by Disruptive Advertising suggests that 76% of people who search something nearby with the help of their phone will visit the business within the next few days. While conducting their search, about half of users cannot differentiate between PPC links and organic links in search engines.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

ScanmarQED

MARCH 17, 2021

ways to deal with marketing measurement is to combine disaggregate tracking insights with aggregate analysis.? talking about using Marketing Mix Modeling?(MMM)? Marketing Mix Modeling (MMM)?is These learnings when applied to optimizing media budgets help drive long-term performance.?But?it that warrant it. ?. It works by?looking?at

Multi-Touch Attribution 52

Multi-Touch Attribution Marketing Mix Paid Search Agency Aggregators 52

The Point

NOVEMBER 20, 2015

Account-Based Marketing (ABM) is certainly the hot topic in B2B circles these days, but like other trends, ABM can encompass a whole range of activity – from something as simple as an email drip campaign to a more comprehensive, sustained, integrated program that incorporates multiple channels. – Economic Buyer.

Account Based Marketing 100

Account Based Marketing ABM Paid Search Agency Marketing Strategy 100

accelerate agency

FEBRUARY 17, 2023

Any marketing campaign should start with a solid plan that sets out what you’re aiming to achieve, how you’re going to do it, the deadline for doing it, and how you’ll measure its success. SaaS marketing is no exception. Skip ahead, if you like: What is a SaaS marketing plan?

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

accelerate agency

FEBRUARY 17, 2023

Any marketing campaign should start with a solid plan that sets out what you’re aiming to achieve, how you’re going to do it, the deadline for doing it, and how you’ll measure its success. SaaS marketing is no exception. Skip ahead, if you like: What is a SaaS marketing plan?

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

accelerate agency

FEBRUARY 17, 2023

Any marketing campaign should start with a solid plan that sets out what you’re aiming to achieve, how you’re going to do it, the deadline for doing it, and how you’ll measure its success. SaaS marketing is no exception. Skip ahead, if you like: What is a SaaS marketing plan?

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

Convert

DECEMBER 16, 2020

Regardless of your marketing budget, when it comes to reaching your audience, what counts is how good you are at making decisions. But to make the best possible choices for your next marketing campaign, you’ll need accurate data and insight to base your decisions off. Make Your Copy Shine.

Paid Content 105

Paid Content Planning Marketing Analytics Tools PPC 105

NetLine

DECEMBER 1, 2020

That’s why we’re excited about our most recent Marketer in our Showcase. Meet the Senior Marketing Manager at DocASAP , Nathan Huet – A savvy expert at putting data to work to understand how he can leverage the power of content to deliver quality leads to his sales team. Today, content is at the core of what we do as marketers.

Paid Content 52

Paid Content Work Management Demand Generation Agencies Marketing Management 52

ScanmarQED

MARCH 17, 2021

ways to deal with marketing measurement is to combine disaggregate tracking insights with aggregate analysis.? talking about using Marketing Mix Modeling?(MMM)? Marketing Mix Modeling (MMM)?is These learnings when applied to optimizing media budgets help drive long-term performance.?But?it that warrant it. ?. It works by?looking?at

Multi-Touch Attribution 52

Multi-Touch Attribution Marketing Mix Paid Search Agency Aggregators 52

Huptech Web

MARCH 2, 2023

It has emerged as a new buzzword in online shopping, representing the interaction of social media and eCommerce. By leveraging social media platforms to facilitate transactions, businesses can create a more seamless shopping experience for their customers, increasing sales and brand loyalty.

Paid Content 52

Paid Content eCommerce Social Media Paid Social Agency 52

Digilant

APRIL 2, 2024

social network ad spending by an impressive 10 percent. This year, eMarketer now expects social network ad spending to hit $82.9 The upswing in social ad spending reflects just how important social media advertising is for brands and agencies within the current digital reality.

Paid Content 52

Paid Content Paid Social Agency Advertising Agencies Advertisements 52

Hubspot

OCTOBER 14, 2020

By the time I was 14, one of the top trends was to create a fan page that anyone could follow. I remember that feature being used by friends as a way to tell jokes and post funny content. But things are a bit more sophisticated in the world of social media nowadays. How are they interacting with your competitors?

Promotion 101

Promotion Facebook Business Ideal Customer Profiles 101

PureB2B

DECEMBER 3, 2021

It goes without saying that there is a consistent struggle with event marketing in the B2B space. Events remain limited due to health concerns and the general attendance is fatigued by excessive product marketing. On top of that, lead generation goals for companies are growing and there’s only so much budget available.

Marketing Budget Creation 62

Marketing Budget Creation Marketing Budget Event Marketing Budget Programs 62

Inbox Insight

DECEMBER 1, 2020

But so many B2B marketers are only scratching the surface with predictive-driven sales and marketing. Not sharing insights with your company. Our latest research highlights that 56% of B2B marketers struggle to ensure that their Sales teams utilize insights from intent data. Gathering insights, but not actioning on them.

Intent Data 125

Intent Data Intent Top of Funnel Demand Generation 125

PureB2B

DECEMBER 3, 2021

It goes without saying that there is a consistent struggle with event marketing in the B2B space. Events remain limited due to health concerns and the general attendance is fatigued by excessive product marketing. On top of that, lead generation goals for companies are growing and there’s only so much budget available.

Marketing Budget Creation 62

Marketing Budget Creation Marketing Budget Event Marketing Budget Programs 62

Content Standard

OCTOBER 19, 2015

Social media marketing has evolved from a practice run by interns and misguided Millennials to a complex strategy used across almost every B2B and B2C organization. The funny thing about this shift is that social media has always been important, but the way we look at these networks has been upended.

Paid Content 40

Paid Content Social Media Trends Paid Search Agency 40