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This Month in Email: A Recap of Email Marketing in February 2023

Litmus

News headlines Email Client Market Share Community happenings The world of artificial intelligence (AI) News headlines Gmail released a new annotation feature , allowing email senders to display product carousels in the Promotions tab. Sendmarc raises $7M to offer email protection from phishing attacks and email impersonation.

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Email marketing strategy: A marketer’s guide

Martech

Subdomains help your customers recognize your brand’s name through the top-level domain; this prevents phishing attempts. Lastly, for the brand’s logo to be displayed, the email must pass DMARC authentication checks, ensuring that the organization’s domain has not been impersonated. Your email content can also contain toxic elements.

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What is BIMI and why should email marketers care?

Litmus

BIMI, or Brand Indicators for Message Identification, is an emerging standard created to make it easier to get your logo displayed next to your message in the inbox. BIMI is different in that it also allows you to display your company logo in supported inboxes, putting your brand front-and-center for subscribers. BIMI in action.

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New Rules for Bulk Email: What You Need To Know If You Use a Bulk Email Sender Tool in 2024

SalesIntel

These guidelines mandate bulk email senders to incorporate an unsubscribe feature in all their messages. This verification process helps in confirming the legitimacy of the sender, reducing the chances of email spoofing or phishing. New regulations from Gmail and Yahoo aim to simplify the process of avoiding unwanted emails.

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MarTech’s Email Marketing Periodic Table: Manage deliverability and optimization like a scientist

Martech

Subdomains (Sd) help your customers recognize your brand’s name through the top-level domain; this prevents phishing attempts. Lastly, for the brand’s logo to be displayed, the email must pass DMARC (Dm) authentication checks, ensuring that the organization’s domain has not been impersonated.

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What is BIMI and why should email marketers care?

Litmus

BIMI, or Brand Indicators for Message Identification, is a new standard created to make it easier to get your logo displayed next to your message in the inbox. BIMI is different in that it also allows you to display your company logo in supported inboxes, putting your brand front-and-center for subscribers. Sounds good, huh?

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BIMI: What Is It And How It Helps Your Visibility

Belkins

This year, there is a new update to keep in mind because, recently, DNS added BIMI to its information-verifying features. This new feature allows your recipients to see your logo next to your incoming email in their inbox. BIMI directs the recipient’s ESPs to the location of your logo, allowing them to display it next to your messages.

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