Martech

FEBRUARY 4, 2022

The elements are gathered into categories based on their relationships to one another, and the categories are designated as related to either Optimization or Deliverability. Last year trust and compliance were grouped together but this year we decided to pull out these crucial elements related to how much trust affects email deliverability.

Deliverability 110

Deliverability Work Management Marketing Management Marketing AI 110

Litmus

FEBRUARY 15, 2021

BIMI, or Brand Indicators for Message Identification, is an emerging standard created to make it easier to get your logo displayed next to your message in the inbox. Not only will this help your visibility, but BIMI is designed to prevent fraudulent emails and aid deliverability, too. BIMI in action. Source: Yahoo!

Email Marketing 131

Email Marketing Deliverability Planning Paid Search Agency 131

Martech

OCTOBER 30, 2023

One thing to consider if you are having severe deliverability challenges is a double opt-in email. Subdomains help your customers recognize your brand’s name through the top-level domain; this prevents phishing attempts. Too many complaints will hurt your deliverability rate and sender reputation.

Email Marketing 112

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 112

Act-On

NOVEMBER 7, 2023

Part 1: Mission Inbox-able Email deliverability isn’t yet a buzzword on the lips of every digital marketer out there. Email deliverability is an entire strategic element of email marketing that you need to consider. Email Deliverability: What is it, anyway? You may be saying, “Isn’t that email strategy, not deliverability?”

Deliverability 181

Deliverability Top of Funnel Best Practices CAN-SPAM 181

Litmus

MARCH 6, 2019

BIMI, or Brand Indicators for Message Identification, is a new standard created to make it easier to get your logo displayed next to your message in the inbox. Not only will this help your visibility, but BIMI is designed to prevent fraudulent emails and aide deliverability, too. BIMI should be beneficial to your deliverability, too.

Email Marketing 80

Email Marketing Deliverability Paid Search Agency Phishing 80

Goolara

MARCH 11, 2020

Microsoft started offering unsubscribe and block features in Outlook as early as 2010. When the ISP displays that your domain is “via” some other domain, it generally means that you do not have your SPF records configured correctly. A few years down the road, we can see that the angst of many marketers was unfounded.

Ideal Customer Profiles 71

Ideal Customer Profiles Domain Phishing Deliverability 71

Belkins

NOVEMBER 29, 2019

This year, there is a new update to keep in mind because, recently, DNS added BIMI to its information-verifying features. This new feature allows your recipients to see your logo next to your incoming email in their inbox. BIMI directs the recipient’s ESPs to the location of your logo, allowing them to display it next to your messages.

Domain 52

Domain Phishing CAN-SPAM Paid Search Agency 52